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Transcript: Pre: Contest and gain invitations (influencer profile) During: Rooftop party (230 fifth ave. New York) Post: Short-clip and influencer posts I. Introduction II. Advertising Campaign III. Brand Image IV. Influencer Marketing Campaign Mood board Deliverables CHIC CHIC AGENCY Schedule: 2019 Summer Cross-Over Mood board Campaign Overview II. Online/offline advertisement Wednesday, July, 2019 Influencer Marketing Campaign Campaign Overview SOCIAL MEDIA (INSTAGRAM) PICK EARRINGS FREELY Our goal is to approach children to eating healthy by creating gardens at different schools in the US. Jul. 3 - Chic Chic Agency on Instagram Jul. 9 - planning of ad campaign Jul. 15 - photo shooting Jul. 22 - advertising copy Aug. 1~Aug. 8 - preview of 2019 summer cross-over Aug. 10 ~Nov. - 2019 summer cross-over series Fashion Institute of Technology Our goal with this campaign is to approach clients with their favorite influencer. Come and enjoy our party and meet your favorite influencer Campaign 1: Chic Party NOT LIMITED TO CERTAIN GENDERS Introduction SPECIAL EVENTS #ChicParty #ChicChic Our influencer must be wearing ou earrings. WEAR IT LIKE YOU MEAN IT I. Preview Chic Chic Agency Deliverables Pre: Contact the influencer and share the schools on the Chic Chic profile During: Gardening in schools with the influencer Post: Video about the experience on our profile III. Service System Wear it like you mean it Our influencer must be wearring our earrings. PRESENT THEIR OWN PERSONALITY Campaign 2: Chic Green EARRING BUT NOT EARRINGS #ChicGarden #ChicGreen CHIC CHIC AGENCY ELEGANCE & UNIQUE & DIFFERENT Chic Chic Agency Advertising Campaign

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Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.


Transcript: Wafa Dawood Alamri 17f144 Product Marketing Planning Background Slogan Logo Branding scheme:- TITLE Chic Product direct distribution channel (tangibale ) handbags leather:- materials Ostrich leather crocodile leather deer leather Palm fronds other location branches SWOT & SMART SWOT Opportunities Weakness Strength The first brand of its kind in Oman and in the middle east in term of its design, quality and the materials. Encouraging Omanis to continue practicing handcrafts, chance to put Omani brand in the stage unknown brand weak in marketing SMART objectives THE GOAL:- - To market Chic Omani handbags brand and make it known. Specific: Measurable: Achievable: Relevant: Time: To measure the success of Chic handbags with selling 2,500 bags in three months by marketing. To make this brand famous and encouraging Omani creators to create their own brand. To aware locals and foreigner's costumers that Oman has power of beautiful materials. To promote the handbags ,January to the month of May (three months). SHORT TERM To promote handbags in the Middle East _______________________________________________________ ___________________________________________________________ ___________________________________________________________ __________________________________________________ OUR target customers OUR target coustomrs segmented: High salary (income) women 18-50 years old Marketing activities Marketing Activities and budget Marketing budget Marketing budget Evaluation Evaluation the numbers of visitors percentage of sales References 1. (2019). What are SMART objectives? definition and meaning. Available at: [Accessed 2 Jan. 2019]. 2. (2019). Marketing strategy. Available at: [Accessed 2 Jan. 2019]. 3. Investopedia. (2019). Marketing Plan. Available at: [Accessed 2 Jan. 2019]. 4. Investopedia. (2019). SWOT Analysis. Available at: [Accessed 2 Jan. 2019]. 5. ALjamilah magazine. (2019). Leather,Your detailed guide to choosing the best. [online] Available at: [Accessed 1 Jan. 2019]. 6. Salim, S. (2019). Shocking numbers for the prices of Ramadan ads on satellite channels .. and the highest mbc. [online] swayfa. Available at:أNo. - shocking - price - Announcements - Ramadan - on - [Accessed 2 Jan. 2019]. list of references :

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