Transcript: Haynes Marketing Plan Business Cards Letterhead PowerPoint Template Sales Proposal Templates Newsletter Portal Organization New Hire Materials & Headshots PO Flowchart Directions Brand Name... Buyer Personas... Internal Branding Email Images Videos Samples Categorized Email List Sales Sales Flyers Job Fairs School Visits Veteran Program Haynes University Haynes University WEBSITE Media Kit Videos Outreach Social Media External Branding External Organic and Paid Humanize Brand LinkedIn Social Media Social Media Impact Pre-show Announcements Theme the Booth Media Coverage Optimize Booth & Team Tradeshows Tradeshows LOCAL Flyers and Emails Tradeshows World Work Place DICE Social Media Phoenix Phoenix
Transcript: ACHA Handbook covers "Building and using your accreditation toolkit" Collateral Initiative started with a new image library to provide cohesive branding across all Marketing efforts Direct Mail Powerpoint Template Notepad Advertising SGNA ASCA Triangle Times Our 2017 Marketing theme Notepad giveaway Social Media Education
Transcript: huddle Mrs. Rossi huddle to crowd together crowd huddle separate
Transcript: use one of our default hero images or choose your own insert into testimonials section (value) insert into page co-branding opportunities choose a text logo Finished Page Et, voilá! You now have a landing page! compile images and text from individuals at your organization, praising the benefits of lynda.com insert into page choose a banner image representing your organization Landing Page Template insert into page this animation is intended to provide a visual journey through the various sections of the landing page template that are customizable to your organization's brand.
Transcript: What makes us . . . Different? Unique? Memorable? Who is UMassOnline? Busy Parents Lifelong Learners Undergrads Working Professionals We are a leader in the distance education industry We reach beyond the traditional service area We are the gateway for worldwide students We are providing access to a quality education We are a ‘thread’ that weaves together diverse populations We are millions of minds working together We are innovative, unique, successful and proud We make a difference in the lives of many We represent limitless possibilities We are one brand unified We are. One World Class UMassOnline Telling Our Story Branding Branding Guidelines Logos: Official logo, Formal Logo, Informal Logo Collateral OWC Stationery (LH, OE, Lbls, BCs) Official Stationery (LH, OE) Folder Brochure Program Listing PDF Email signature Advertising Pandora Banners Pandora Audio US News Working Mother Magazine Communications Internal Enewsletter External Email News PowerPoint Template and Presentation PowerPoint Template Web Properties UMassOnline.net UMassOnline China UMassOnline Blog One World Class Video SEM Landing Pages But, before we go Thanks... Som Seng Dina Kovar Ed Dunn Patti Flannagan Jen Hernandez Amy Thompson Anna Carter Li Feng Ken Udas Stefanie Henderson Sterling Hager and... So many faculty, students and friends (and families!) who helped along the way. Let's take a tour Unique? Different Memorable? http://qa.umassonline.net
Transcript: School Attires The Need-To-Know Online Platforms BSM font: Myriad Pro Event coverage request: Send to email@example.com Always use the BSM Letterhead and Powerpoint Template Follow the Terminology Guide Follow us on Twitter: @BSM_1976 You will receive an email invitation to our Facebook group Press Releases Twitter New Website On The Works Event Marketing Designs @BSM_1976 Facebook /BritishSchoolManila What we do We handle: Branding and branding materials for the school Internal communications with the community External communication with the public or Public Relations Press Releases Online platforms Website Social Media Online School Directories Marketing Materials for events Poster designs Banner designs Ticket Designs BSM Photography Branding Materials School Logo Who we are Promotional Materials Mark Cowlin Bea Gabuya Communications, Marketing & Public Relations Manager Communications, Marketing & Public Relations Manager Julhean Divinagracia Karlo Bacayan Graphic Designer Marketing Assistant BSM Marketing team Roar!!!
Transcript: JWA had never changed their template... A new website An identity helps to manage the perception of a company and differentiates it from competitors We know the difference between the two... Engineer Writing CONSISTENCY Brand Three Phase Project Phase 1... The company has maintained it's distinctive color scheme of The reason was... The mix of light and dark green & orange... but it helps.... Rolled out over several months... Advanced Lean Email Newsletter The size of Phase 2 doubled... The colors themselves weren't the problem green & yellow through years of change JWA's 2011 Re-design Phase 1 A New Brand World knowing how vs. knowing that Design a website praxis & techne Corporations build their brand on their name, reputation and character It only had a 13% open rate... Now design another A mainstay of any brand identity is the look and feel of the website New John Deere maintains the iconic image of the leaping deer JWA Brand Identity with a 23% open rate and 100% sales engagement with the Amazon sales link John Deere Coca-Cola vs. Pepsi BRAND RECOGNITION Study Trip Email Brand Identity Phase 3 BRANDS Re-designing a brand... New Template Information Architecture Distinct Coca-Cola lettering Red and white coloring Shape of the Coca-Cola bottle JWA Consulting Just changing the font and logo doesn't make a brand identity Betty Marketing materials showcasing brand unity Brands and branding build off a customers emotional connection to a brand Constraints Joan Wellman & Associates logos... pathos... ethos... Sometimes it's best to take it slow... Final Design Plaid... or Template Phase 2 Scott Bedbury The executive team decided I should design a companion site for Darin's new book Advanced Lean in Healthcare Brands and Branding Sidetracked by Joan's Request Allowed me to work with salience The arrangement on the page was Advanced Lean Healthcare BRANDING Branding is a disciplined process used to build awareness and extend customer loyalty -- Alina Wheeler PowerPoint template Word Template Document Standards Deliverables
Transcript: zooming across the page Want some quick tips? Thinking of trying Prezi? web links to branding guidelines examples of bad fonts and better fonts colour palettes SCC have a PowerPoint template you can use by clicking here: http://intranet.somerset.gov.uk/communications/useful-information-and-tools/ However is you wanted to try something different give Prezi a go. add music? use images and text font size getting someone to proof zooming in There's a whole world of inspiration So let's start here can I write over Prezi is just one option for you to share your ideas There are other online resources that are available Don't over look the clean presentation style of PowerPoint public site - add links to SCC branding guidelines and Logo
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