Transcript: SLOGAN WHY slogan is so important? Confusing slogan? How to create effective slogans Do you know the slogans of these brands? Thanks! e.g. slogan has an attitude what is 1974 Look for the Real Things. ? 1970 It's the Real Thing.Coke. Please repeat that. 1693 Things Go Better with Coke Keep your eye on the horizon describes what your brand is all about It's okay to 1965 Take an Extra Carton with Coke From 1993 Always Coca-Cola Every slogan is a brand positioning tool, and it should position the brand in a clear manner . The Headache Medicine enhances brand awareness and brand image easier to increase consumers retention rate and desire
Transcript: Commercials Billboards Social Media PRICE Promotion CSR 126 million Campaigns Began in 1866 in Atlanta Pharmacist Dr. John S. Pemberton (1831-1888) 1894 First bottled Coke 1916 created the distinctive Coca-Cola bottle Promotion was made through coupons 1970 Coca-Cola = Fun, friends and good times. Positioning statement Major increase in the last 18 years 3-4 million between 2013-2017 3.96 billions in total Opportunities Happiness Family Life Enjoy "Live on the Coke side of life" History Price Packaging Promotion 5 cents a glass $1.49-$2.27 Company History Social Media Blogs Advertising Expenditures Line Extension Brand Extension Multibranding New Brands Healthy Living Disaster Relief Women's empowerment Branding Choices For Everyone Satisfy every need "Think global, act Local" Mission Statement Weakness Target Audience Consumer preference Water scarcity Competition Healthy perspective Plastic saturation Price Strengths Social Media Differentiation Strategy To refresh the world in mind, body and spirit To inspire moments of optimism and happiness through our brands and actions To create value and make a difference. Coca-colacompany.com Movements Social responsibilities Company Culture Insider Look Dominance in the beverage industry Variety of products. Large advertising budget Strong customer relationship Distribution network Good marketing strategies Business Background Influence Consumer Behavior Advertising Be Unique Separate from market Create value Brand Loyalty Bottle shape Taste & Quality Availability Diversity Heat relief/solution Refresher Family memory Social Responsibility Strengths Weakness Opportunities Threats Branding Direct competitor, Pepsi. As a company they only make drinks Not a healthy option Depend strictly on water Plastic usage Negative publicity Threats Blogs Creating new healthy products Going to the food industry Supply/ transportation cost Market more the less popular products Different packaging International expansion Brand Perception Swot Analysis Packing
Transcript: Business Structure Long Term Customers Environment Stakeholders Objectives Our company will strive to provide our customers with superior quality personalised gifts for every occasions, in a timely manner. In doing so, we aim to keep environmental and community factors our utmost priority along with profit maximisation for our partners. Short Term Responsibility towards: Mission Statement Branding products and increasing brand awareness Get 3000 followers on social media Break-even the costs Profit maximisation Products variation Partnership Fairuz Kamaruddin Hosi Shahbaz Yi Tao Jiyun Shi Quang Tran Huynh
Transcript: "Want a clean house, call the good guys!" How We Deliver Sales? Friendly advice Quicker response Suitable for different income classes Competitive Price Reliable cleaning ability of the staffs Military standard Budget Costs Thank you for your listening ! And Call the "Good Guys" now ! 0468-657-337 Van (Great Wall 2009 V240) $12990 Vacuum cleaner * 2 $160 Canister steam cleaner $230 Mop+Bucket * 2 $60 Towel * 36 $20 Detergent 3L * 2 $10 Uniforms * 4 $40 Rubber gloves * 8 $32 Spray * 2 $5 Total Cost: $ 13547 Introduction Target Market Coupons Flyers Word of Mouth Internet Add-On Sales Students Young professionals Elderly Student accommodation (Unilodge etc.) Backpacker hostels *Area served: Melbourne CBD TTHE GOOD GUYS PROVIDING CLEANING SERVICES CONSIST OF FOUR INDIVIDUALS BY STUDENTS FOR STUDENTS STUDENT FRIENDLY COMPANY IMAGE OBJECTIVE & GOALS Competitive Adventages The Good Guys Ltd
Transcript: 04/04/16 Facebook - 0 likes Twitter - 0 followers Soundcloud - 2 followers Analytics & SEO Analytics - iTunes, Spotify etc. Soundcloud Premium offers data on plays, source of plays along with geographical and OS statistics. Analytics - Facebook Facebook Twitter Instagram Soundcloud Bandcamp Soundcloud YouTube Bandcamp iTunes/Spotify etc. via Believe Digital Bandcamp Pro offers stats based on plays, sales/downloads, buzz and an interactive map of geographical data. Engagement Via the digital distributor, Believe Digital UK, I have access to daily reports on sales, plays and geographical data through the Believe Backstage web app. Website - Squarespace Use Mixmag Premiere on 04/04/15 Mixmag Stats: Soundcloud - 1.29 million followers Twitter - 295,000 followers Facebook - 641,700 likes Analytics - Soundcloud Social Media Media Platforms Application Data Collection 10/04/16 Facebook - 352 likes Twitter - 110 followers Soundcloud - 52 followers Glacial Sound 2013 - 2015 Glacial Industries 2016 Glacial Industries Stats Collection Conclusions Business Background The use of platforms controlled by Glacial Sound to drive traffic to Glacial Industries platforms. Facebook - 2,861 Twitter - 2,311 Instagram - 458 Soundcloud - 4,566 followers Overview Use of previously controlled platforms Press/Collaborations v1984 - Becoming (N)one EP available on vinyl & digital in all online outlets from May 13th. iTunes & Bandcamp preorder now available. Thank you for your time and attention. Analytics - Bandcamp
Transcript: Drop Us Blanca was born in 1991 on the initiative of a businessman Potosi, through a protein added Boire brand milk. Due to government regulations, it was necessary to launch a milk price-controlled as driving across the country, and this is how the milk brand born Gota Blanca, which achieves a good acceptance. STRENGTHS Cholesterol-free milk -Enriched with vitamins and minerals -Biodegradable Packaging -Easily remembered name -Wide-coverage -Price-accessible -Variety of Presentations -Large product mix- THREATS -Price Competition-encompassing appropriate niches -Competition covers more land area Consumer-products not acquired by new trends and lifestyles And that's when on October 96, conquer new markets and acquires facilities Gota Blanca milk with great force in the city of San Luis Potosi and begins to spread in other neighboring states through distribution. SWOT Analysis. WEAKNESSES -The youth of today, no longer consume the same amount of milk -New trends and lifestyles -Price (LICONSA) -Competition with equal or greater positioning -Not having comprehensive coverage -Sales-Force irresponsible OPPORTUNITIES -Ability to take new market niches -Create new different types of milk and see if the market work New-Span coverage extended. -Creating new routes CONCLUSIONS Business background.
Transcript: Social Responsibility Plan Personalised and pre-designed products: Albums Frames Cushions Tote Bags Melbourne CBD area WHAT? Our Business Operation Assistance is available in store and online during office hours Primary Customers: Young people aged between 15-25 years old Secondary Customers: Married people Giving back to the community by participating in community events (i.e sponsor) Charity groups University clubs Sports clubs Promoting care towards the environment Using environmentally friendly products Reuse, recycle in any way possible Engaging in ethical business practices Follow the legal requirements and practices in Australia Customers are entitled to a full refund if we are unable to meet the requirement (Warranty system) HOW? Printing will be done in store Materials (Frames, Albums, Plain cushion covers and Plain tote bags) will be bought in bulk Products bought and designed in store will be ready within 5 hours depending on the number of orders Products bought and designed online will be delivered within 48 hours Full payment is required once order had been made Physical & Online Store Customers use their own design/choose from the available designs Choose products Do final editing Preview finished product on screen Submit the design Collect/Receive products as promised WHO? WHERE?
Transcript: Location Location THANK YOU! A business presentation by Robert Durand So what's the point? Grosse Pointe Boat Restoration is a local company based in Grosse Pointe Park, Michigan We specialize in boat restoration and repair as well as customization. Located in Grosse Pointe because of lack of boat shops despite being a city on the lake. The Facts Why should you invest? -Huge market in Grosse Pointe -Professional grade work -Boating is on the rise -Every employee is top of the line in their specialized tasks What is it? What does it look like? Selection of repair options: Engine Repair $5,000-$50,000 Engine Installation $7,000 Touch ups $200-$1,000 Upholstery $150-$700 Boat Pickup and winter storage Storage $600/month Pickup $100 Products in our store such as: Jackets $75 Hats $25 Sunglasses $30 What does it cost? Grosse Pointe Boat Restoration Business Info Located in Grosse Pointe Park by the Park Police Department Chose Grosse Pointe because: median age is 41 household income is $101,000 48% of pop. is between 30-64 Grosse Pointe is a community that has potential for a huge boating market because it's on the lake GPBR is dedicated to serving the citizens of Grosse Pointe and their boating needs. We repair any major or minor problems in wooden or fiberglass boats. We also do upholstery and limited customization on our products as well. What's the objective?
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