BIM BIM Company
Transcript: Successful brand survey aktar mntag by7boh eh aktar e3lan Food Industry in Egypt Content Bounty has a coconut filling enrobed with milk chocolate and is sold as two pieces wrapped in one package, and it is Halal certified and Kosher certified, one bar of bounty cost 5 L.E. change the material of wrapping to be stronger to protect food products from outside influences and damage History The reason Mondelēz buy BIM BIM 1) History 2) Products of BIM BIM 3) Food industry in Egypt 4) After 1998 ( Mondelēz company ) 5) competitors ( Mars Company ) 6) Market analysis (SWOT analysis ) 7) Mission, Vision and Objectives 8) Integrated Market Plan 9) Conclusion Vision: Bim Bim in every pocket, and will bring the past. The first factory in 'Sayeda Zeinab' Target audiences Advertising Campaign Graduation Presentation Opportunities: discover more of the consumer's requirements and thus access to different and new segments of customers.Production requirements are available in the local market, and this is considered one of the major factors that supports investment opportunities and provides a favorable environment for production at competitive prices. Twenty-nine brands in total, including 5 billion dollar Munny Chocolate Metal is the most versatile of all packaging forms. It offers a combination of excellent physical protection. Mandoline Chocolate The survey results was 94% of the audiences till that the price is very flexible Hearty Gum BIM BIM was started in 70's by Hag 'Abd Elrazik' . He was an investor Mission: Bim Bim will back to the Egyptian market, In Ramadan 2016 increase the market share and sales to 15% in the market and save the local brands. Gersy Chocolate In 1998, Mars opened their first chocolate factory in Dubai to service the entire Middle East. Mars Chocolate is one of the worlds leading chocolate manufacturers. is a biscuit covered with caramel and chocolate with cocoa butter substitute. Advertising Campaign Sweets have low price in Egypt but Chocolates confectionery has been increases in prices (2013) so leaving a gap for the children and low income consumers, so In the campaign, we will take this opportunity to sell 'BIM BIM' products because the suitability for its prices for children Market Analysis Mondelēz international company Mondelēz is the market leader with 13% of the Middle East. It is the leading manufacturer of chocolate with 50% in Egypt. The openness in Egypt had appeared a lot of competitors internationally and locally so Mondelēz international company was appeared. Mondelēz entered Egypt in 1998. Buy 'BIM BIM' company in 1998 to make a strong acquisitions in the Egyptian market Hearty chewing gum with mint , strawberry, and tangerine. Re-Branding 'BIM BIM' is a local brand and familiar to the Egyptian audiences . Packaging is maintained or increases the quality and safety of food. ` Become an Egyptian joint-stock Company the wrapping of chocolates and candies 'Laminates and metallized film'. survey analysis give that 65% to the C class and 34% to the B class and 0% to the A class Competitors Threats: the company's threats shrinking markets and the changing of the taste of the products. new products that may affect about the audiences and markets, Mondelez buy 'BIM BIM' , they put the logo of Mondelez on the packaging of Mandoline chocolate , lack of local companies in Egypt and there exists no brand loyalty in the chocolate market and consumers frequently shift their brands. Chocolates Cadbury, Moro, Allora, Flake Gersy, Mandoline, Eclair Boreo and Oreo Sugar Jelly Cola, Jelly Juice and Jelly mix Gum Chiclets, Clorets, Halls, Hearty and Trident Strength : it has a strong nostalgia in people's mind so there is a lot of generations love 'Bim Bim' and the products had a delicious taste, another point it has available everywhere and the prices of the products are flexible to the children now this point is another strength because the competitors didn't target children and the prices of the competitors are expensive. Munny chocolate is a chocolate bar filled with different delusions flavors like strawberry, lemon and pineapple Present coconut chocolate bar and it is coconut nougat bar covered with chocolate with cocoa butter substitute History it was a jelly candy with cola flavor. The products Kraft Foods Egypt Kraft Foods Egypt is part of Mondelēz International group of companies. Its presence in Egypt dates back to 1998 as an importer of global products. The company globally and locally grew through strong acquisitions. Quality :The consumer is our boss, quality is our work and value for money is our goal. Responsibility: As individuals, we demand total responsibility from ourselves; as associates, we support the responsibilities of others. Mutuality :A mutual benefit is a shared benefit; a shared benefit will endure. Efficiency :We only use resources to the full, waste nothing and do only what we can do best. Freedom :We need freedom to shape our future; we need profit to remain
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