Transcript: Students Promotion Product & Price StadtRAD Hamburg Special “Green” bikes 30 minutes can take us everywhere Stradt Rad Race (Marathon) Create coupon • Groupon Loyalty program The “more miles” membership Promote different days catered to different communities Business people Tourists Implementation of new downtown bike lanes can cause a new incentive to have this service in the downtown area. Promotion: “see the nations capital with the freedom of a bike.” “See the city with freedom in your hair” You can accumulate a certain amount of miles and automatically be entered for a chance to win a trip to a different city every year and have your own bike to ride in that city. Place Price: “Better than the cost of gas” Stadt Rad & Bikestation Age Group: 18-40 Active People Claremont Covina Long Beach Palo Alto Santa Barbara Washington DC “If we’re not there, get us there!” Social Media Plan Facebook- “like” page select random winner Receive prize for 100th member Facebook: depending on the “likes” the company gets, customers can get free prize. Helmets, bike gear Groupon Instagram: Best bike photo of the month gets a free bike da Twitter YouTube Create challenge for most innovative bike Implementation of new downtown bike lanes can cause a new incentive to have this service in the downtown area. Housewives Target Market For the first 30 minutes, you can use every StadtRAD Hamburg free of charge; after that, you pay the low price of 3 ct/min. The 5 € fee charged at registration is held in your credit to the full amount **. Price list Normal tariffHVV tariffBahnCard tariff 1st-30th minutefree of chargefree of chargefree of charge 31st-60th minute4ct/min.3ct/min.3ct/min. from 61th minute8ct/min.6ct/min.6ct/min. 1 day
Transcript: The invention im doing is the bike why people started to make bikes One of Leonardo Da Vinci's students in the 1490's made designs of a bicycle. Who made the first bike what was made
Transcript: History of the Bike In 1817 Baron von Davis invented a walking machine with 2 wheels that would make you faster. Then in 1865, pedals were added to the front wheel. This was called the velocipede(meaning fast foot) but was mostly know as the bone shaker. In 1870 the first all metal machine came, it had two rubber tires and still had two petals on the front. But had a huge wheel on the front And it was also very dangerous Then came the high wheel tricycle Then the high wheel safety xho Much more bikes were made...... Until we have the current bike
Transcript: first part when i have 8 ears old i play sport whit bicycle. this sport it is very difficult and isn't sport whit the cadre ma is all alone. this sport is very difficult and to me I've always liked so much. bike
Transcript: Safty Team.. Woman With Bike 1890s Cool Bike :) About 100 million bicycles are manufactured worldwide each year. THE BIKE Helmet - I still have that.
Transcript: huddle Mrs. Rossi huddle to crowd together crowd huddle separate
Transcript: Students Faculty OBJECTIVE: Price: (so make it rain) (Not the Philadelphia Flyers ) Promotion: Biking= The way to go Positioning: Promotion: Social Marketing Campaign Product: -Develop a biking plan (with a faculty directed appraoch) Fat Mom Price: Place: -Collegian -Twitter (#ImRidingMyBikeRightNow) -Facebook ("OMG my BFF looks so good now from biking!") -HUB -Local apartment complexes We are pro-biking! Place: Slogan: “A car runs on money and a bike runs on fat.” -Relaxing way to exercise -Stay in shape -Stay on top of things (with all the time you have) -Save money -The Collegian -Email -Flyers Biking as the main mode of transportation Potential to make it to destination faster. Save money Save time Beneficial to your health Fit Biker Objective (Cont'd): -Provide a comprehensive marketing campaign for Penn State University to use for future bike promotion (through the 5 P's). "Inspired to BIKE" Product: Positioning: -Biking as faculty's main mode of transportation: Reap the healthy rewards of biking Save money on gas/parking (if they are close just bike, if they are far, bike from wherever their parking spot is) -Cut costs and waistline -Lower cost to travel -Cheaper to park -Save time: Workout...by riding Advertising: -Save on gas -Save on parking -Save on bus pass
Transcript: Nobody knows babies like we do! Quality products . Good Customer service. Every Kid really loves this store.. BABYLOU ABOUT US About Us BabyLou was established in 2004. It has been more than a decade since we started, where we have ensured to take care of every need and want of every child and infant under one roof, true to the caption “NO BODY KNOWS BABIES LIKE WE DO”. Our benchmark is to provide 100% customer service and satisfaction and continue to deliver the same with a wide range of toys, garments and Baby Products. Play and Create We Are Best 01 02 03 Block games Building Blocks help Kids to use their brain. PLAY TO LEARN in Crusing Adventures Our Discoveries Enjoy a sunny vacation aboard a luxury yacht with the LEGO® Creator 3in1 31083 Cruising Adventures set. This ship has all the comforts you need, including a well-equipped cabin and a toilet. Sail away to a sunny bay and take the cool water scooter to the beach. Build a sandcastle, enjoy a picnic, go surfing or check out the cute sea creatures before you head back to the yacht for a spot of fishing. Escape into the mountains Disney Little Princes in Also available for your Babies..... Also... Out of The World… Our reponsibility BABYLOU…. Our Responsibility All children have the right to fun, creative and engaging play experiences. Play is essential because when children play, they learn. As a provider of play experiences, we must ensure that our behaviour and actions are responsible towards all children and towards our stakeholders, society and the environment. We are committed to continue earning the trust our stakeholders place in us, and we are always inspired by children to be the best we can be. Innovate for children We aim to inspire children through our unique playful learning experiences and to play an active role in making a global difference on product safety while being dedicated promoters of responsibility towards children.
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