Transcript: Background Review of Concepts Colour can depict sadness or depression There is nothing expressing any emotion, travel or speed There are no shapes to indicate movement or direction Just a square box with colour and name Horizontal and vertical lines can provide movement, as well as stability Diagonal direction holds the most provoking visual formation No Energy: “In the visual arts, line, because of its nature, has enormous energy” New Logo Design When I think of American Express I think of: Credit Cards/Money Using points to Travel Applying Course Concepts Introduce a Colour: Red Can Symbolize: Excitement Energy Speed Introduce Movement Shapes and Lines Introduce Energy/Excitement: Diagonal, Vertical and Horizontal Introduce Icons: Identifiable with the company Icons can be pictures that resemble their subjects some pictures are more iconic than others There are also icons of the Practical Realm Language, Science, and Communication Icons - make reference to travel and speed Gives the viewer something to think about as they try to relate AMERICAN EXPRESS with the icons Icons Used: Plane - outline that is recognizable Dollar Signs - made from the plane tails through the S's Font used: Candara “Lively but not intrusive, and makes for a friendly and readable text” Thank You! Background Review of Concepts Pros/Cons New Logo Design Course Concepts Applied No icon or recongnizable symbol is in the current logo Logos can help to create a visual sign that connects us with a particular brand or company in some way Pros Conclusion To: Purity Cleanliness Simplicity By Introducing: Typeface Water Sky Peace Calm Leading - space between lines Kerning - space between letters Blue Can Symbolize: Cons Use colour to express emotion: Red - excitement, speed, energy Blue - calmness, sky, water White - cleanliness, purity Reference to American flag through colours Uses Line to express movement and excitment Vertical Plane - Stability Horiztonal Words - Stability Diagonal Plane - Excitment and Visual Interest From: Directional lines providing movement and energy With the help of new colours to create the sense of speed and excitement And the use of Icons to engage to viewer and demand participation Legibility Conventional letter forms Improves time it takes to process the words Readability Dynamic interaction of text elements Size, Colour, Format, Kerning and Leading Agenda White Can Symbolize: Danielle Vincent Colour Has a strong affinity to emotions Loaded with information The Line A dot in motion or the history of a dot’s movement Indicates movement Direction Horizontal/Vertical – expressing stability Diagonal - provoking and exciting Movement One of the most dominant visual forces Organized sequence – reading left to right Icon Refers to a sign that depicts an object Let’s us see something Disharmony Text and image work together, but doesn't say the same thing Receiever fills in the gaps Reward/Point Card Earn points on travel or everyday purchases Find offers from around the world Use points from purchases to go on trips, plan dinners, shows, movies etc.
Transcript: Double click to crop it if necessary Purpose Statement (cc) photo by Metro Centric on Flickr Development of Intervention Plan Organizational Diagnosis Budapest San Francisco Evaluation Implementation (cc) photo by Metro Centric on Flickr Continuous Improvement Efforts Place your own picture behind this frame! Stockholm American Express History (cc) photo by jimmyharris on Flickr (cc) photo by Franco Folini on Flickr
Transcript: AMERICAN EXPRESS "Don't leave home without it!" Grants for leadership development 21% of grant money (5 million) is dedicated to leadership development. Our Blue Box Values Corporate responsibility: - Disaster relief - Employee driven philanthropy:match employee’s donations - American express leadership academy Failures • Government bailout 2009 $3.39 B bailout, part of $700 B financial bailout program Amex will pay 5% of their shares annually for the first 5 years, 9% after 5 years. •Steep Transaction fees (2.89%) WEAKNESSES YES!! WE WOULD WORK FOR AMEX THREATS Companies, Families, Students OPPORTUNITIES • Based in NYC • Women hold more than 30% of the top 500 positions • High financial services • On site medical services (free blood tests, physicals,allergy shots, prescriptions for employees and family) • Onsite gym (boxing classes, yoga and massage therapy) • Look forward to coming to work • Inclusiveness & diversity • Global Rotation Program • Flexibility Work Environment “Everyone can make a conscious choice to be a leader” –Ken Chenault Check out the Work Environment! CEO - Kenneth Chenault VALUES Markets Successes SWOT ANALYSIS • Personal Accountability • Our Benefits • Superannuation • Flexible Leave Options • Promoting Health and Well-being • Mortgage Subsidies • Maintaining your Work-Life Balance CRUNCHING NUMBERS SERVICE Works Cited Presidents & VP's EVP & CFO: Jeff Campbell EVP & Chief Info Officer: Marc D. Gordon Board of Directors Employees Paid Sabbatical Program ex. Simon Harrison: Hove, England YMCA ex. Amex Global Business Travel - Hurricane Sandy, support for 60,000 travelers "American Express." CNNMoney. Cable News Network, 2013. Web. 19 Nov. 2013. <http://money.cnn.com>. "American Express Co." AXP Stock Quote. N.p., 11 Dec. 2013. Web. 18 Nov. 2013. <http://www.marketwatch.com>. "American Express Ranks Highest in Customer Satisfaction for the Seventh Consecutive Year." American Express Ranks Highest in Customer Satisfaction for the Seventh Consecutive Year. American Express Company, 22 Aug. 2013. Web. 18 Nov. 2013. <http://about.americanexpress.com/news>. "Client Success Stories." American Express Global Business Travel. American Express Company, 2013. Web. 18 Nov. 2013. <https://businesstravel.americanexpress.com>. Colvin, Geoff. "Secrets of Leadership from American Express." CNNMoney. Cable News Network, 19 Sept. 2007. Web. 18 Nov. 2013. <http://money.cnn.com>. "Feds Cover Amex With $3.39B TARP Bailout." - Business Travel News. N.p., 8 Jan. 2009. Web. 18 Nov. 2013. <http://www.businesstravelnews.com>. Hyken, Steph. The Amazement Revolution. N.p.: Greenleaf Book Group, 2011. N. pag. Print. "MBASkool-Study.Learn.Share." American Express Company. N.p., n.d. Web. 18 Nov. 2013. <http://www.mbaskool.com/brandguide/banking-and-financial-services/>. "New Study: Americans Say Road to Success Now Paved More with Fulfillment Than Wealth." New Study: Americans Say Road to Success Now Paved More with Fulfillment Than Wealth. American Express Company, 15 May 2013. Web. 18 Nov. 2013. <http://about.americanexpress.com/news/>. "Recognizing Responsibility to Our Employees." American Express, n.d. Web. 18 Nov. 2013. <http://about.americanexpress.com>. Have longstanding policies Code of Conduct Federal & State Laws Corporate Governance Principles Employee Flexibility Employee & leader meetings Benefits Health, dental vision and life insurance AD&D insurance and disability coverage Health saving/flexible spending accounts Family paid leave Flexible hours On-site gym On-site café Public transportation reimbursement Tuition reimbursement Retirement Savings Plan Employees: How they run this show... Why wouldn't you want to work for Amex? Employee & leader program Employee & leadership development Good Benefits Service Opportunity/ Encouragement "Members since" Changing government regulations & recessions High competition with other companies (Visa, Mastercard) Human Resource Management • Rated highest in customer service satisfaction amongst the highest eleven, US credit card companies for the 7th year in a row (2013 J.D. Power Credit Card Satisfaction Study) • 100 Best Company's to work for (FORTUNE Magazine) Reasons: social media & digital enhancements • Top 50 Co's for Diversity (DiversityInc.) • Worlds Most Admired (FORTUNE) LEADERSHIP Decrease in use of Travelers Checks Lacking in debit card services at the point-of-sale Kirsten Tegtmeier & Angelina Todaro Products " The mission of our program is to bring to life the American Express value of good corporate citizenship by supporting diverse communities in ways that enhance the company"s reputation with employees, customers, business partners and other stakeholders. We do this by supporting visionary not-for-profit organizations that are: Preserving and enriching our diverse cultural heritage. " Vision MISSION STATEMENT Social Responsibility • Stock value: $81.03 (November 11, 2013) • Over the course of a 1, 3, and 5 year period, this value has been
Transcript: Mr. Kenneth I. Chenault , 59 Chairman, Chief Exec. Officer, Member of Operating Committee, Chairman of American Express Travel Related Services Company Inc and Chief Exec. Officer of American Express Travel Related Services Company Inc 11.65M Mr. Daniel T. Henry , 61 Chief Financial Officer, Exec. VP and Member of Operating Committee 3.88M Mr. Stephen J. Squeri , 51 Group Pres of Global Services and Member of Operating Committee4.45M Company History Products Travel Flights Vacations Cruises Cars Key Competitors History Research/Development Geographicly Financial Report American Express cards account for approximately 24% of the total dollar volume of credit card transactions in the US Gold American Express Employment American Express was attributable to an increased usage of cards with lesser defaults as consumers resumed their spending at a level similar to the prerecession period. $175 After 1st year APR Pay in full monthly Year or the rabbit gift card Due to the internal Asian Network 23-Apr-10 Price hit new 52-week high ($49.19) Astrailia has the largest Number of branches $95 Annual fee after 1st year APR 14.50% AXP The current share price is $45.88 The Dodd-Frank Act Targeted credit card companies(visa, Capital One) by slashing the intercharge fees on debit card transactions $450 Annual fee 24-hour Concierge service $200 In airline credit Premier 58,300 Full Time Employees 20-Dec-10 American Express downgraded by Stifel Nicolaus Mission Statement Platinum American Express P.O. Box 981540 El Paso, TX 79998-1540
Transcript: Actually Is an American multinational financial services corporation . How old is the company? Is 151 years old, was founded in 1860 by Henry Wells. Which products or services did they originally sell? American Express was started as an express mail business in Albany, New York, known as the American Railway Express Company. In what years did they make the transitions to what they currently sell? American Express start they transition during the latter half of the 19th Century, when AE increasingly became a travel services company. In 1891 introduced the Travellers Cheque. Lather in 1958 launched the American Express Card. In the 1970s and early 1980s, American Express diversified its holdings through acquisitions and became a ‘financial supermarket’. Why did the company decide to change their focus to the products or services they currently sell? For the changes that occurred in the environment for business growth such as World War I where railroads were commandeered for official purposes and also because during their global expansion the company realized that the financial services business obtained a higher revenues and profits. Does the company still sell the original products or services? No, because the profits earned with the financial services are higher than the express mail bussines. Who is their main competition? BCD Travel B.V. Barclays PLC JTB Corp.
Transcript: Positive: 14.34% Beginning: 1,462.62 Currently: 1,630.74 Competitor Analysis Positive: 16.45% Max: 1,667.47(yr-2013) Min: 683.38(yr-2009) Over 160 years of doing business Known for security, service, and personal recognition “Member Since” Date on cards Mastercard Incorporated - 37.71% New Programs Balance Sheet American Express American Express Stock Price Trends (YTD) Questions? AMERICAN EXPRESS BUSINESS Mr. Stephen Squeri, 54 Group President of Global Corp. Services Pay: 5.66M Exercised: 2.65M Positive: 28.87% Beginning: 58.75 Currently: 75.71 Debt Ratio- .876675 Beta- .94 Discover Financial Services Mastercard Incorporated Visa Inc. Mr. Daniel Henry, 63 CFO, Executive VP and Chairman of Asses-Liability Committee Pay: 4.3M Exercised: 9.10M American Express - 15.12% Income Statement Current Market Cap: $85.74 Billion Sales Revenue: (Income Statement) $29.8 Billion Financial Crisis Conversion to Bank Holding Company Received $3.4 Billion Bailout Repaid in June 2009 CEO Kenneth Chenault Bonus Pay 2008 - $6.1 million cash bonus 2009 - $5.1 million cash bonus Average Earnings Estimate Next Year: 5.2 Average Revenue Estimate Next Year: $34.8 Billion Growth Estimates: Next Year: 10% Next 5 Years(per year): 12.08% Industry Next 5 Years(per year): 13.07% S&P 500 Next 5 Years(per year): 9.43% Comparisons to Representative Competitors and Industry Key Executives American Express/ APX Largest Offerings Charge and Credit Cards (merchants and cardholder themselves secondly) Fastest Growing Global Merchant Services consisting of social media platforms, business insights, loyalty programs and digital marketing services Market Leader Especially in the U.S. card services (97.4 million worldwide cards on December 31, 2010) Positive: 27.6% Value From, June 11-May 12: Positive:1.36% Current Market Capitalization & Sales Revenue also publishes luxury lifestyle magazines under the Travel + Leisure, Food & Wine, Departures, and Executive Travel brand names ROA, ROE, EPS, and DPS American Express’ P/E Ratio: 19.69 Ownership by Insiders and 5% Owners: 1% Ownership by Institutions and Mutual Funds: 90% Amount of Institutions Holding Shares: 727 Largest Shares Holder: Dodge & Cox Inc. with 48,608,415 and 8.32% ownership Size of the Firm American Express Earnings per Share- 3.96 Dividends per Share- .92 (1.20%) Strong Brand Positive: 41.7% Value From June 11-May12: Positive:11.61% INTRODUCTION Recent Developments Positive: 69.56% Max: 77.39(yr-2013) Min: 10.26(yr-2009) First time Stock Price was this low Since 1995 Financial Performance How AXP Compares to Competition S&P 500 Major Competitors Premium Customers Team 4 Visa Incorporated - 21.50% Profit Margin Acquisitions and Retrenchment Market Performance Industry: Banking, Financial services Founded: Buffalo, New York, United States 1850 Headquarters: Three World Financial Center Area Served: Worldwide Products: Charge card, credit cards and traveler’s cheque References: Mr. Edward Gilligan, 53 President Pay: 6.86M Exercised: 9.80M Profile Ratios and Cash on Hand Market Capitalization- 85.74 Billion Sales Revenue- 29.8 Billion Employees- 63,500,000 Spend 4x more than MasterCard 3.5x more than Visa Amex has highest credit quality out of all major card issuers Mr. Daniel Schulman, 55 Group President of Enterprise Growth Pay: 5.39M Exercised: 0.00 American Express Stock Price Trends (over past 5 years) Majority from card member spending Instead of: Lending Fees Balances carried on cards “Spend-Centric Model” Retrenchment of Travel Division 8,500 job cuts Revamped Loyalty Programs Alexander Hull Yao Xiao Xinyi Song Austin Estlund Christopher McKenzie Dylan Davison "AXP: Summary for American Express Company Common- Yahoo! Finance." Yahoo! Finance. Yahoo, 06 June 2013. Web. 09 June 2013. Steveman, Ben. "American Express Banks on FederalHelp." Markets&Finance. BloombergBusinessweek, 12 Nov. 2008. Web. 7 June 2013. <http://www.businessweek.com/stories/2008-11-12/american-express-banks-on-federal-helpbusinessweek-business-news-stock-market-and-financial-advice>. Kharif, Olga. "American Express Seeks Acquisitions to Expand in Online, Mobile." Bloomberg. N.p., 14 Sept. 2011. Web. 10 June 2013. <http://www.bloomberg.com/news/2011-09-14/american-express-seeks-acquisitions-to-expand-e-commerce-mobile-payments.html>. http://wsj.com/deals/2010/03/16/ken-chenault-collects-a-big-bonus-quietly/ http://online.wsj.com/article/SB10001424127887324581504578234052700797198.html Superior Customer Service Loyalty Partners Revolution Money Qrtly. Rev. Growth- .03 Competitors: All were higher Industry: .00 EPS- 3.96 Competitors: Higher on average Industry: 2.86 5 consecutive J.D. Power & Assoc. awards for highest customer satisfaction among credit card companies Mr. Kenneth Chenault, 62 Chairman. CEO of American Express Travel Related Services Company Inc. Pay: 6.9M Exercised: 13.43M Analysts Forecast for the Firm in the Future S&P 500 Stock Price Trends (Over the past 12 months) Discover Financial Services -
Transcript: 3% cash back at supermarkets 2% cash back at department stores and gas stations Reward Yourself Most REPUTABLE business credit card in America...This card says something about your DEDICATION as a business PROFESSIONAL In terms of Business, This is the only card you should be using... GUARANTEED. Travel Benefits. 24 hour personal service. Mobile Access. Flexible payments. Why AMEX? My Life. My Card. My World. AMERICAN EXPRESS Over 200 options. Using your points coudn't be easier. Earn Points-- for every dollar you spend. Worth it.
Transcript: http://www.referenceforbusiness.com/businesses/A-F/American-Express.html By Henry Wells and William G. Fargo Subsidiaries American Express Most Businesses were in Manhattan but mostly it was all traveling CEO (Kenneth I. Chenault) 89,000 employed 22 Billion annually American Express became multinational in 2000 ( Beijing, China ) American Express 1852-1933 -Wells and Fargo create Wells, Fargo & Company -First Travelers Cheques are offered. -1933-While hundreds of banks fail during the Depression, American Express stays open 1958-1970 End Mario Yepez & Hector Zolezzi Cites American Express personal charge card is launched America Express Gold Card is introduced American Express card for companies is launched. Founded in 1850 American Express- ( Bank, Financial Corporation, Publishing, Share people, Tax, and Business Services. ) This are major services the company provides to the consumers. Major Competitors- Bank One; Citigroup; John Hancock Financial Services; MasterCard; Merrill Lynch; Visa
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