Transcript: Mohammed Sheikh & Ali Keseba 3 Step Plan to increase Ad Sales REINVENT INTERNAL & EXTERNAL FACTORS Accessibility Balancing Supply to Pivotal Points such as the empty info tower in the Souk Establishing to Supply points, the importance of visibility Advertising the re-inauguration of the evolved magazine Accessibility Pictures of Examples Pictures of Examples Involvement Create a feedback survey online for, but not limited to; the development of the magazine sincerity towards customers Ask consumers for their opinions on the themes Making the front cover a selection from consumers Involvement Content Derive content by customer demands and trends. Limit the collections of clothing and instead have the most desired trending items on the collection. Aim to collect a more diverse audience by adjusting the content to be less generic towards a specific group of people. Adding an index will help to further improve and will provide convenience. Connect to the readers personally, to ensure loyalty in the brand. Stay on top of the Current Trends. Content BRAND Process of becoming a brand PHASE 1 PHASE 1 During the introduction phase advertisement is key to make people think about the magazine. The methods are as follows; telling well-renowned celebrities to either blog or talk about it online. putting large banners out in the public places within the whole mall. hiring people to give hand outs. PHASE 2 PHASE 2 Maintaining grounds Being Patient, until Magazine is secure Officialise a platform that will be more inclusive and important, which people desire. POWER PLAY Pioneering Success TRUST Link To Now we have power, status, and have become more influential among the other magazines. We now have a larger more diverse and committed audience. We now have the power to control the trends and become the trend setters. Brands will now be compete for our Ads. We Are Open To Any & All Questions https://docs.google.com/document/d/1xr76srWwH5Quf768KpJY2_p199a0-osOfzSHPaVVYKM/edit?usp=sharing Link to Transcript
Transcript: IPad Pro 11 in Best Buy Amele Alhamdani Apple IPad Pro 11 My Product Features Features 11-inch Diagonal Wide Color Display Edge-to-edge Display Without Home button TrueDepth Camera with Face ID 10MP Ultra Wide Camera Runs 2 Apps Simutaniously Benefits Benefits Apple Pencil 2, Magic Keyboard With Trackpad, and Smart Keyboard Folio Compatible Delivers by Tomorrow For Free Free Software Security Great for Professionals Easy Note Taking with Apple Pencil Looks like a Tablet, Works like a Laptop Our Competitors Competitor's Products Features and Benefits of our Competitors Samsung Samsung Galaxy Tab S6 Features 10.4 in Display 8 MP Camera 64GB Internal Storage Benefits S Pen Compatible Delivery within a Week Keyboard Compatible for Laptop Experience Microsoft Miscrosoft Go 2 Features 10.5 in Display HP Camera Far Field Studio Mics Benefits Charges in under 2 Hours Studio Mode for drawing 10 Hours of Battery Google Google Pixel Slate Their Company Competitor's Company Samsung Samsung Products: portable electronics, TV's, household appliances Strengths: well known, good quality products, NO 1 in market shares Weaknesses: low compatibilities, decline in smartphone sales, dependent on American sales Backgroud: founded in South Korea, founded in 1938, about 15% of South Korea's GDP Google Pixel Google Pixel Products: search engine, portable electronics, streaming formats Strengths: go-to for most, valued at $270 billion, able to work on all mobile technologies Weaknesses: privacy polices are often questinoed, dependent on ads, pricing strategies are terrible Backgroud: founded in 1998, headquartered in Mountain View, started at a research project Microsoft Microsoft Products: soft/hardware products, portable electronics, search engines Strengths: leading software company, oporates in 190 countries, easy to use software Weaknesses: overexposure to PC market, hardware products fail to grow, unsuccessful acquisitions Background: founded in 1975, dominate the software market, founders Bill Gates and Paul Allen
Transcript: Sales Monthly Sync Up Defining Success Defining Success Component 1 Component 2 Component 3 Continue Continue Item 1 Item 1 Item 2 Item 2 Item 3 Item 3 Stop Stop Start Start Where We Stand Where We Stand Current Standings Current Standings 43.4% 10.2% Q3 vs Q4 YoY Quarterly Sales Summary Quarterly Sales Summary 15% 37% 9% 2% Wins Wins Initiatives Initiatives Top Performers Top Performers Karl Jonvestein Q4 Best Performing Sales Rep New Business New Business Losses Losses Failed Initiatives Failed Initiatives Lost Businesses Lost Businesses Missed Opportunities Missed Opportunities Takeaways Takeaways Closing The Gap Closing The Gap Proposal Proposal Initiative 1 Initiative 1 Initiative 2 Initiative 2 Initiative 3 Initiative 3 Risks Risks Risk 1 Risk 1 Risk 2 Risk 2 Risk 3 Risk 3 Risk Management Risk Management Benefits Benefits Benefit 1 Benefit 1 Benefit 2 Benefit 2 Benefit 3 Benefit 3 The Forecast The Forecast The Sales Funnel The Sales Funnel Projections Projections The Action Plan The Action Plan Scope Scope Initiative 1 Initiative 1 Initiative 2 Initiative 2 Initiative 3 Initiative 3 Resources Resources Budget Budget Stakeholders Stakeholders Stakeholder 1 Stakeholder 1 Stakeholder 2 Stakeholder 2 Stakeholder 3 Stakeholder 3 Time Time Next Steps Next Steps Step 1 Step 1 Step 2 Step 2 Step 3 Step 3
Transcript: What the Award Winning Holiday Inn Battle Creek Can Do for (Company Name)! Conveniently located moments away from I-94 for easy access to all Battle Creek has to offer. Complimentary WiFi throughout the entire hotel. Business Center on the main floor. Guest Self-Laundry on 3rd floor Off-Site Dry Cleaning available Mon.-Fri. On-Site Fitness Center Passes available to Feeling Fit Fitness In-door Heated Pool set to 84 degrees Teri Pearce Corporate Sales Manager Holiday Inn Battle Creek 12812 Harper Village Dr. Battle Creek, MI 49014 D: 269-589-9530 P: 269-979-0500 F: 269-979-0501 E: firstname.lastname@example.org Company Logo Here Walmart Meijer Kohl's Menards Executive Boardroom Free WiFi Iron with Ironing Board Coffee Maker Complimentary Parking Around Entire Building Perfect blend of Old-World traditional hospitality and contemporary design with modern amenities. With more than 5,000 sq. ft. of meeting space. Full-Service restaurant, Cereal City Grill, located off lobby. Open for breakfast and dinner daily. Restaurant, Lounge, and Patio Types of Events: *Trainings *Receptions/Dinners *Seasonal/Annual Parties *General Meetings *Conferences *Ceremonies *Auctions *Tournaments *Fundraiser Events Etcetera Best Buy Rue 21 Macy's JC Penney's Harvest Ballroom IHG Rewards Club *Absolutely Free *Points Never Expire *Earn on Room Rate and Restaurant Charges *Redeem for Free Night Stays or Merchandise IHG Meeting Rewards Program *Attach IHG Rewards Number to Participate *3 Points/Dollar on Room Rental *2 Points/Dollar on Catering Charges Located minutes away from more than 50 retail outlets. 120 beautifully appointed guest rooms, including; family suites and executive suites
Transcript: Ad Sales 101 Step Two: Talk it Out Step three: Arrange a meeting Be polite Speak clearly Dress professionally Be confident Once you're on the phone with the right person it's time to get down to business. There's a few key things you need to mention: Name and who you're representing (the university preparatory yearbook staff) The reason you called (to sell an ad of course) How their generous contribution will help us, and benefit their company Ad pricing, size, and customization Tips for success If the person you are speaking to expresses interest in purchasing an Ad, set up a date and time that is convenient for them where you can show them the Ad sizes, find out what they want in their Ad and collect payment. On they day you go in to the establishment Dress Professionally. You are not only trying to look mature and business like, you are representing the school. Have fun selling ads! The key to selling an ad is making a good impression, if you give off a professional vibe, the people you are soliciting to are more likely to consider buying your ad. The first step is to call the institution you wish to sell to. The person who answers the phone is usually just a secretary, give them the information they need to properly transfer your call, if the person you need to be in contact with is unavailable ask if you can leave a message and inquire about a better time to call back. Step one: The Intro
Transcript: Central Europe Vienna Salzburg April 27: Salzburg - Sound of Music Tour - Salzburg/Performance Cuenca Vienna, Austria Performance Tour to Austria Rouen April 24: Vienna Prague California Bath Derry Thank you for traveling with Salzburg Festspielhaus Figueres $2,799 P/P Dbl. Occ. (Plus Air Taxes Exceeding $450, Pending Air Confirmation) Check-in to hotel in Salzburg Temperatures range from 41*-60* F in April Home to one-fourth of the Austrian population Also home to the highest waterfall and the oldest carousel in the world Spain Argentina April 28: Arrive Boston 7:55pm Mont St. Michel St. Charles' Church Pienza Valencia Washington, D.C. France Cabo da Roca Haus der Musik Beijing Oxford Philadelphia Versailles Stratford-upon Avon Getreidegasse Connemara St. Petersburg April 23: Vienna/Performance Tallinn Hotel Europa Mondsee Riga Normandy April 22: Arrive Zurich 10:55am; depart Zurich 12:35pm Pompeii Portugal Coimbra Oporto Estoril Tandil Schönbrunn Palace/Performance April 25: Potential Performance, Recital at Melk Abbey Killarney Stockholm Savannah Capuchin Church San Gimignano Mar del Plata Dublin Dinner together at local restaurant Sorrento Sintra Florence Monserrat China Montreal Melk Abbey/Recital Charleston Klaipeda Caen Sitges Montalcino Italy Toledo Dinner together this evening United Kingdom Budapest Salzburg, Austria April 23: Potential Performance, Chapel of Schönbrunn Palace Montecatini Buenos Aires Quebec City Baltics Tarragona Belfast Shanghai April 27: Potential Performance, Salzburger Dom Mozart's Birth House Glendalough Barcelona Siena Yangtze River Hofburg Palace Tour Inclusions Vienna - 3* Free internet access Easy access to city highlights Amalfi Vilnius April 26: Salzburg/City Tour - Hallein Salt Mines - Salzburg April 21-28, 2014 Dover Roundtrip Airfare Six (6) Nights Accommodation Luxury Motor Coach Tour Manager Throughout Three (3) Performances Including One (1) Recital Breakfast Daily Welcome Dinner Two (2) Additional Dinners Farewell Dinner Sightseeing per Itinerary Standard A+ Travel Insurance Air Taxes Up To $450 Gratuities to Tour Manager, Driver & Local Guides Paris April 22: Arrive Vienna 1:55pm April 28: Depart Munich at 2:05pm April 25: Vienna - Melk/Recital - Salzburg Boston Naples Belmont High School Choir Star Inn Hotel Wien Schönbrunn Girona Lucca St. Peter's Abbey Temperatures range from 41*-59* F in April Salzburg is the birthplace of Wolfgang Amadeus Mozart, and is the fourth-largest city in Austria Madrid April 21: Depart Boston 9:45pm Rome Performance at Salzburger Dom Chongqing Sicily Have a safe and enjoyable journey! New York City Capri Canada Leopold's Castle Burren London Chicago Pisa Nanjing Chartres Farewell Dinner at local restaurant Salzburg - Superior 3* Walking distance to Mirabell Gardens Internet available Prater Park Canterbury Xi'an Helsinki Ireland Views of St. Gilgen on Lake Wolfgang Nonnberg Abbey Hallein Salt Mines Cascals Lisbon Welcome Dinner at hotel Stonehenge Galway
Transcript: Overall reach is longer-lasting vs. Finished Product By the end of the Discovery Phase, you will: Total cost: $100k Have a definitive budget for production DEFINE YOUR WHY It tackles the "why", so to speak, by showing what every athlete dreams of being...and they just happen to be wearing Under Armour. Advertising vs. Forced content Call to action is far less aggressive "That's me. I should do business with these guys?" Have a clear understanding of the style of the video Production DISCOVERY PHASE PRODUCTION PHASE It is a feeling. A brand is more than a name, logo, or look. We want them to relate to what they see. This is the most important part of creating a successful video. This is the part where we are extremely intentional in developing a plan that will drive results. Informs public about a product or service Under Armour "I Will" Campaign Communicates deals and special offers The Drive Media House Way! production phase We work through a two-phase process: VISION? Although this commercial shows a lot of Under Armour product, that's not what sells it. This commercial is successful because it connects with its target audience: athletes. Know what, when, and where we plan to shoot Throughout this phase, we work with you to ensure we are always on the same page. We'll get every piece approved before progressing. By the end of the video, the viewer will understand not just what you sell but what is at the heart of your company Brand development & awareness We want an inner part of them to say: Have a complete and approved script and storyboard How big is your Telling your story OUR PROPOSAL Leads customers to make a direct purchase Boot Country Work Country Marketing When planning CONTENT, we always This is where we make it all happen. Goal is to increase sales in a more direct manner Documentary START WITH WHY. Total cost: $20k -? scenarios/locations -? final videos Relating this to ?, we believe that the key to get your audience in the door is NOT by focusing all of our attention on the "what" (which is ?), but rather on the "why" (which is the lifestyle). Have a fully developed concept and plan for your production Customer engagement Evoke emotion DISCOVERY PHASE for your story as we said, the why is the lifestyle. Downy + Febreze: "The Extra Hour"
Transcript: CVS Retailer Ad Buy Program In the past 12 Months 205 CVS Retailers mailed 12,766,491 total households. Ad Creation DISH Network Coop Preapproval After creating the Post Card or TriFold CVS obtains the DISH Network Preapproval Retailer Financing Retailer Cost is .32 each per oversized Post Card and .345 per 11x17 TriFold. This includes filtered, scrubbed, and Kall8 If the retailer has enough coop accruals CVS will finance the coop portion of the Ad Buy Cost and only invoice the retailer the 25% cost. This decreases the retailers out of pocket cost and increase their cash flow. In the past year the total Ad Buy Cost was $7,067,109 and CVS Financed $5,286,845 which the retailers would have had to pay and wait for coop reimbursement. Order Placing Households chosen based on Demographics and submitted to DISH Network Marketing to be scrubbed of current DISH Network customers and former customers who left in bad standing or the last 6 months and who should qualify. Mailing Handled with Post Office Call Reporting with recording DISH Network Claim Submission Turnkey Advertising for the Retailer In the past 12 months, the CVS Coop Department handled 898 preapprovals and paid 5,009 Coop claims totalling $8,536,475 in total Coop and MDF. CVS Places the order for the retailer based on the retailers request for quantity and area to be mailed.
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