Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Ramona Nitz

No description
by

JJ Nitz

on 8 September 2016

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Ramona Nitz

Ramona Nitz
Lonesome Pines Farms
-Cherokee County SWCD Commissioner

-Region 1 Director
2-year cover crop grower
National Wildlife Federation's
COVER CROP CHAMPIONS
PROGRAM
Why do farmers listen to other farmers?
-Trust
-Social Connections
-Proximity
It's working!
But...
Early-Adopters
Middle-Adopters
Late-Adopters
Innovators and Early-Adopters
Middle- and Late-Adopters
"pragmatists"
"conservatives"
NWF and Resource Media
February, 2015
Des Moines, Iowa
Goals:
-identify main barriers
-develop potential message strategies
Characteristics of Middle-
and Late-Adopters
-Do not typically develop same level of knowledge
-Want to relieve concerns about "newness or risk"
-Attempt to awkwardly fit new practice into existing practices
What are the problems

most expressed by those

reluctant to try cover crops?
Problem:
Cost Concerns / Delayed Benefits
Solution:
Reframe the Conversation to put cover crops on the same playing field as status quo farming
Problem:
Fear of Change / Need for Conformity
Solution:
Cover crops are a well-established
farming practice. Emphasize the
widespread adoption of cover crops.
Problem:
Fear of Failure. . .
and Success
Solution:
Again, put the use of cover
crops on an even playing
field with all of agriculture.
Problem:
Intangible Benefits
Solution:
"Data" on cover crops
is mainly anecdotal.
Problem:
Cultural Inertia and
Knowing the Audience
Solution:
KNOW YOUR
AUDIENCE!
Problem:
The Disclaimer
Solution:
Set expectations with
affirmative and optimistic qualifiers
Problem:
Renter / Tennant
Barrier
Solution:
Landowners and renters willing to
make a trade-off of some income
in order to meet sustainability values
Problem:
Misinformation
Solution:
ALWAYS be aware
of your Audience!
Additional Recommendations
-get middle-adopters to talk to other middle-adopters
-get audience to rethink what a healthy, beautiful field is
-use visuals
References:
-National Agricultural Statistics Services, Quickstats (accessed 26 Oct 2015)
-Rodgers, E. M. 2003.
Diffusion of Innovations
. New York, Free Press.
-Atwell, R., Schultye, L., & Westphal, L. 2009. Linking Resilience Theory and Diffusion of Innovations Theory to Understand the Potential for Perennials in the U.S. Corn Belt, Ecology and Society.
Landscape Ecology
14(
1
).
-Daloglu, I., Nassauer, R., Riolo, R., & Scavia, D. 2015. Development of a Farmer Typology and Agricultural Conservation Behavior in the American Corn Belt.
Agricultural Systems

129
: 93-102
Full transcript