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Copy of Walt Disney Company
Transcript of Copy of Walt Disney Company
Strategy in 2012
Walt Disney's vision lives on...
Mohd Zaid Ab. Rahman
Wong Yoon Jye
Mohd Suhaimy Harun
Mohd Supian Mat Nan
Mohamad Syaukani Othman
Mohd Irfan Badrul Hisham
Important Events of the Walt Disney Company
Disney Brothers Studio is founded
The first appearance of Mickey and Minnie Mouse; company name is changed to Walt Disney Studio
Disney releases is first full-length animated film; Snow White and the Seven Dwarfs
Disneyland in CA opens
Walt Disney dies
Walt Disney World opens
Disneyland in Tokyo opens
Disney Channel begins broadcasting
First Disney Store opens
Disney Joins Dow Jones Industrial Average
Disney Enterprises, Disney Film Recording Co., and Disney Productions are all founded under Walt Disney Company
Disney buys ABC including ESPN for $19 billion
ABC Family is created
Hong Kong Disneyland Opens
Disney Acquires Pixar
Marvel Joins Disney
Disney purchases rights to Lucas Films
Disney Acquires Playdom
2 New Cruise Ships
Disney bought UTV
Identify and explain
Walt Disney Company's corporate strategy
What is your assessment of the long term attractiveness of the industries represented in Walt Disney's business portfolio?
What is your assessment of the competitive strength of Walt Disney Company's different business units?
Using the assessments from Question 3 (a) and Question 2, draw a 9-cell matrix and discuss its significance.
Perform a value-chain on Walt Disney. Does Walt Disney's portfolio exhibit good strategic fit? What opportunities for skills transfer, cost sharing, or brand sharing do you see? Discuss.
Continue acquisition process
Related Diversification Through Vertical Integration
Resorts & Cruise