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Copy of Walt Disney Company

Its Diversification Strategy in 2012
by

Mohd Irfan

on 26 October 2013

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Transcript of Copy of Walt Disney Company

Macro Environment
Walt Disney
Company:
Its Diversification
Strategy in 2012
Team Members:
ENTERTAINMENT
STUDIO
ENTERTAINMENT
CONSUMER
PRODUCTS
Theme Parks
Cruise Line
MEDIA NETWORKS
INTERACTIVE
MEDIA
46%
29%
16%
7%
2%
PARKS &
RESORTS
Walt Disney's vision lives on...
Question 1
THE END
Mohd Zaid Ab. Rahman
Wong Yoon Jye
Mohd Suhaimy Harun
Mohd Supian Mat Nan
Mohamad Syaukani Othman
Mohd Irfan Badrul Hisham
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G1129553
G1133305
G1033560
G1125797
G1125615
Important Events of the Walt Disney Company
1923
Disney Brothers Studio is founded
1928
The first appearance of Mickey and Minnie Mouse; company name is changed to Walt Disney Studio
1937
Disney releases is first full-length animated film; Snow White and the Seven Dwarfs
1940
Disney's IPO
1955
Disneyland in CA opens
1966
Walt Disney dies
1971
Walt Disney World opens
1983
Disneyland in Tokyo opens
1983
Disney Channel begins broadcasting
1987
First Disney Store opens
1991
Disney Joins Dow Jones Industrial Average
1938
Disney Enterprises, Disney Film Recording Co., and Disney Productions are all founded under Walt Disney Company
1995
Disney buys ABC including ESPN for $19 billion
2001
ABC Family is created
2005
Hong Kong Disneyland Opens
2006
Disney Acquires Pixar
2009
Marvel Joins Disney
2012
Disney purchases rights to Lucas Films
Company History
2010
Disney Acquires Playdom
2007
2 New Cruise Ships
Disney Dream
Disney Fantasy
2011
Disney bought UTV
Identify and explain
Walt Disney Company's corporate strategy
Question 2
What is your assessment of the long term attractiveness of the industries represented in Walt Disney's business portfolio?
Question 3
a.
What is your assessment of the competitive strength of Walt Disney Company's different business units?
b.
Using the assessments from Question 3 (a) and Question 2, draw a 9-cell matrix and discuss its significance.
Question 4
Perform a value-chain on Walt Disney. Does Walt Disney's portfolio exhibit good strategic fit? What opportunities for skills transfer, cost sharing, or brand sharing do you see? Discuss.
Corporate Strategy
Diversification
Success
& Stability
Continue acquisition process
Related Diversification Through Vertical Integration
Animation studios
Television
Consumer Products
Theme Park
Unrelated Diversification
Television
Films Production
Social Gaming
Resorts & Cruise
Industry
Attractiveness
Assessment

9-Cell Matrix
Competitive Strength
Value Chain
Full transcript