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Texting & Driving Intervention

HSCI 431
by

Brittany Anderson

on 22 September 2016

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Transcript of Texting & Driving Intervention

Introduction & Overview
Participant Introduction
Female
Hispanic
21 years old
CSUN student
Commutes from Ventura, CA to work and school almost every day
Spends at least 15 hours a week driving
Previous experience in a car accident due to texting and driving
Texting & Driving Statistics
In 2011, an estimated 1.3 million car accidents, or 23 percent of all car accidents, involved cell phones

5 seconds is the minimal amount of time your attention is taken away from the road when you are texting and driving

Answering a text takes away your attention for about five seconds. Traveling at 55 mph, that's enough time to travel the length of a football field.

Text messaging makes a crash up to 23x more likely

11 teens die every day as a result of texting while driving.

According to a AAA poll, 94% of teen drivers acknowledge the dangers of texting and driving, but 35% admitted to doing it anyway.
Formative Evaluation
* Introduction
* Determinants
* TPB Constructs
- subjective norms
- perceived behavioral control
- attitude toward the behavior

Formative Evaluation

Tools Used

* Dr. Huff's Personal Change Assessment
Instrument

* Interview & questionnaire

* Pre & Post test
Intervention
Meet & greet/pretest
Objectives
Week 1: Perception of risk
Week 2: Start of change
Week 3: Motivation to maintain
Week 4: Keeping up with participant
Post-test

Intervention
Week 1
PERCEPTION OF RISK
News Articles
Public Service Announcements
Real life stories
Pamphlets
Text & drive log sheet
GOAL!
Texting & Driving
Presented by:
Melody Willis
Jamie Manning
Brittany Anderson

Intervention
Intervention
Evaluation Plan/Results
Evaluation Plan/Results
Evaluation Plan/Results
Conclusion
Week 2
START OF CHANGE
Continue text and drive log sheet
AT&T Drive Mode app
Daily usage of the 13 acceptance statements
Intervention
Week 4
KEEPING UP WITH PARTICIPANT
Home calls
Emails
Continuation of log sheet
Overall encouragement
Intervention
Intervention
Week 3
MOTIVATION TO MAINTAIN
Guest speaker
Introduction to bluetooth ear-piece
Continuation of log sheet
Family involvement
Music playlists

Log sheets
Weekly meetings/Participant response
Emails
Observations
Comparison of pretest and post test
Measurement tools:
Results
First week : Text and drove multiple times for four days out of the week, all at different times
Second week: Text and drove five times total for two days out of the week
Third week: Text and drove three times for two days out of the week
Fourth week: Text and drove one time
Emails
: Keeping up with her progress, asking if she needed anything to help further aide her progress.

Weekly meetings/Participant feedback
: ultimately felt like she was making slow but steady progress

Observations
: at the end of week one we saw the participant make an emotional connection to the PSA’s, article and real life stories that we showed her. Week two with the guest speaker. Week three she began utilizing the blue-tooth ear piece. Week four she seemed more confident, in control and her log sheets displayed that.

Pretest/post test comparison
Evaluation Plan/Results
Week 1
Week 2
Week 3
Week 4
Texting and Driving...
- Why is it a health damaging behavior?
Introduction & Overview
Texting and Driving

- health damaging behavior
The main goal of our project is to influence our participant to reduce the amount of texting and driving that she does on a daily basis
We have conducted the following using the
Theory of Planned Behavior
to help our participant reduce this health damaging behavior:
Formative Evaluation
Intervention
Evaluation Plan
Conclusion

Agenda
Introduction
The Health Behavior
Participant Introduction
Texting & Driving Statistics
TPB
Formative Evaluation
Intervention
Evaluation Plan/Results
Summary and Conclusion
Theory of Planned Behavior
The TPB states that behavioral achievement depends on both motivation (intention) and ability (behavioral control). It distinguishes between three types of beliefs - behavioral, normative, and control. The TPB is comprised of six constructs that collectively represent a person's actual control over the behavior.
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