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CSR

Corporate Social Responsibility
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on 2 March 2016

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Transcript of CSR

Video
Corporate Social
Responsibility

Sunveer Singh
Jennifer Huynh
Tony Lam
Definition
AGENDA
Video
Proposal
Overview of Toms
Program Support
Measuring Success
Nike
MHR670
Dr. Fei Son
g
Overview of Nike
CSR
Program Support
Thank
you
for listening!
M
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90% of Fortune 500 companies have explicit CSR initiatives as of 2014
20% of consumers said they are willing to punish a company
88% of consumers said they are more likely to buy from a company that supports and engages in activities to improve society
TOMS
"
One for One"
Background
In 2006, Blake Mycoskie traveled to a Village in Argentina, befriended children and found they had no shoes to protect their feet.
Wanting to help, he created TOMS®, a company that would match every pair of shoes purchased with a pair of new shoes given to a child in need. One for One.™
Nike Inc. is an American Multinational company that is engaged in the design, development, manufacturing and worldwide marketing and selling of footwear, apparel, equipment, accessories and services.
Background
Changing the Mindset, Behaviour and Culture of Society
Consumer behaviour can be significantly influenced by CSR activities
53% of the emerging market companies engage in CSR
70.4% of respondents said “People could make fairer choices if they were aware of which companies had high ethical principles regarding this issue”

PROPOSALS
1) Certification Program

Red Badge - less than 5%
Yellow Badge - company contributes 5-10% of income towards CSR initiatives
Green Badge - company contributes greater than 10% of income towards CSR initiatives


2) Corporate Social Responsibility Awards
Top 3 companies with green badges will be running for a CSR award which will be presented and publicized.
The top three awards will be a bronze plaque, a silver plaque and a gold plaque.
The plaques will be given out based on companies who have contributed a greater percentage based on income.
By creating competition between companies, it will encourage them to comply with regulations and be innovative.
Relating back to class concepts..
Consumers exerting pressure on organizations through purchasing power
Increase opportunities for innovation and building the brand
Align with shareholder values
Increase company value
Conclusion

Availability Heuristic
System 1 & System 2 Thinker
Debiasing Judgment
Reciprocity & Trust
Relating back to class concepts...
o
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Questions?

Stricter Regulations
Government should make corporate social responsibility mandatory
Enforce regulations
Bind corporations to follow with CSR
Stricter Hiring Policies
Monitor the production and ensure that the company standards for safety
Have a human resources presence
Universal code of conduct for the company
Full transcript