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FTM 400: Sustainability in Fashion

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Claire Gibson

on 30 January 2014

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Transcript of FTM 400: Sustainability in Fashion

Ecouture: Sustainability in the Fashion World
Claire Gibson, Yoo Jin Jeong, Ivana Jones, & Nicholas McLamb
Sustainability and Fashion
Sustainability and Apparel
Fast Fashion companies are sometimes frowned upon because of the mass production of clothing at low costs

Local boutiques or companies such as H&M provide clothes through a much more eco-friendly process

Reduce waste by taking thrift store garments and remaking them

Create Ready-to-Wear pieces from current trends and runway inspirations
Up-Cycling: Jillian Owens
Operates the Refashionista Blog

Shows people how to repurpose thrift store finds and old clothes

366 Day Project - new garment everyday

Thrift Store Dress
Runway Inspiration
Final Product
Up-Cycling: Local Wisdom
Self-proclaimed: Ongoing fashion research project exploring post-growth fashion and the 'craft of use'

Eco-friendly due to local resources and repurposing of garments

Sustainability in Retail
Retailers participating in sustainable practices realize the importance today makes for tomorrow. Sustainable practices are seen in a number of ways at the retail level:

Reusable shopping bags
Collecting recyclable clothing and goods from customers
Practices to generate their own energy supply
Conservation of supplies and processes.
Use of recycled and organic materials for manufacturing products

Top Green Company
H&M is leading the industry with their eco-friendly practices and compile reports yearly. The company strives to be ethical, energy efficient, and responsible with all their products.
World's Number One for Organic Cotton!
Green movements in High Fashion
Change in definition of High fashion
Designers started to use sustainable materials
Brands started to be aware of social issues
Importance of ethical business model
Upmarket sustainable designs started to hit the red carpet

Giorgio Armani
Began to experiment with hemp, weaving it into his collections [1]
Donna Karan
Donna Karan’s Urban Zen Initiative
distributes natural and organic products to retail companies [1]
Vivienne Westwood and Ilaria Fendi
Created handbags with artisans in Africa [1]
Stella McCartney
Featured high heels with platform soles made out of bio-degradable material in Fall 2012 collection [1]
High Fashion Sustainable Gowns
Eco-friendly Collections
Giorgio Armani's gown made out of recycled plastic bottles.
Iris van Herpen's 2013 Haute Couture Collection featured world’s First environmental friendly 3D-Printed Flexible Dresses.
Vivienne Westwood's Rainforest special to bring awareness to save the rainforest.
Outfit made with a piece of printed paper inside a plastic filing sheet.
Principles of Best Practices
Marni Summer 2012 jewelry collection created with melted and molded vintage records.
Stella McCartney's Fall 2012 collection.
Shoes with white platform sole which is biodegradable.
Made from bioplastic materials, it will break down in the environment naturally.
source: http://www.refashionista.net/
source: http://www.refashionista.net
source: http://www.sustainable-fashion.com/
Armani's Green Collection at Paris Fashion Week

H&M Conscious Actions: Sustainability Report 2010 - H&M - 2010 <http://about.hm.com/content/dam/hm/about/documents/en/CSR/reports/Conscious%20Actions%20Sustainability%20Report%202012_en.pdf>
Mac Donnell, Chloe. "Stella McCartney Unveils Biodegradable Shoes." Marie Claire. 9 Mar. 2012. Web. <http://www.marieclaire.co.uk/news/535298/stella-mccartney-unveils-biodegradable-shoes.html#index=3>.
Make use of natural resources (natural dyes)
Minimize energy & water consumption
Minimize toxicity of chemicals to reduce harmful processes
Reduce the risk of pollution with sustainable practices
Fletcher, Kate., Grose, Lynda. Fashion and Sustainability: Design for Change. London: Laurence King Publishing, 2012
Important in this century is the idea of sustainability and issues of pollution, efficiency, labor abuse, and consumption. Heading reform the fashion industry has compelled a change in practices of designers, retailers, and everyday people have broadened the movement.
Fletcher, Kate., Grose, Lynda. Fashion and Sustainability: Design for Change. London: Laurence King Publishing, 2012
[1]McMillan, Aya. "7 Sustainable Luxury Brands Making Eco-friendly Fashion." ELLE Canada. n.d. Web. <http://www.ellecanada.com/fashion/trends/7-sustainable-luxury-brands-making-eco-friendly-fashion/a/57121>.

Olsen, Kerry. "Marni’s Mix: Consuelo Castiglioni Makes Jewelry Out of Records." VOGUE. 21 Dec. 2011. Web. <http://www.vogue.com/vogue-daily/article/marnis-mix-consuelo-castiglioni-makes-jewelry-out-of-records/#1>.
Chua, Jasmin M. "Livia Firth Dons Eco-Chic Georgio Armani Gown at 2012 Golden Globes." Ecouterre. 15 Jan. 2012. Web. <http://www.ecouterre.com/livia-firth-dons-eco-chic-georgio-armani-gown-at-2012-golden-globes/colin-livia-firth-golden-globes-2012-4/>.
Chua, Jasmin M. "Iris Van Herpen Debuts World’s First 3D-Printed Flexible Dresses." Ecouterre. 24 Jan. 2013. Web. <http://www.ecouterre.com/iris-van-herpen-debuts-3d-printed-dresses-at-paris-couture-fashion-week/iris-van-herpen-couture-paris-fashion-week-2/?extend=1>.
"Vivienne Westwood Rainforest Special." Marie Claire. 11 May 2011. Web. <http://www.marieclaire.co.uk/fashion/ideas/33542/6/vivienne-westwood.html#index=5&uiSynced=true&slider=off>.
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