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Platform as a Service

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Sergio Maldonado

on 25 April 2014

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Transcript of Platform as a Service

Platform as a Service
Anjali Sood
Elham Mohammad Pour
Naveed Maknojia
Sergio Maldonado
Shymaa Slangor

Cloud Computing
Implementation Considerations
Market Trends
Future Trends
Industry Example
Conclusions and Critiques
(Business Insider, 2013)
Market Size
120 Vendors by 2012
New major vendors entering the market (Oracle, IBM, SAP)
Market Value in 2013 = US$ 1.28 Billion
(Gartner, 2012)
(Gartner, 2013)
(Forrester, 2013)
"A model for enabling ubiquitous on demand network access to a shared pool of configurable computing resources (e.g., networks, servers, storage, applications, and services) that can be rapidly provisioned and released with minimal management effort or service provider interaction"
(National Institute of Standards and Technology, 2011)
Definition - Cloud
(IBM, 2014)
Deployment Models
Essential Elements
On-demand self service
Broad network access
Resource pooling
Rapid elasticity
Measured service
Service Models
(Jackson & Landis, 2012)
(Business Insider, 2012)
Platform as a Service (PaaS)
"The capability provided to the consumer to deploy onto the cloud infrastructure consumer-created or acquired applications created using programming languages and tools supported by the provider"
(National Institute of Standards and Technology, 2011)
Definition - PaaS
Supporting Tools
Graphical User Interface (GUI)
Application Programming Interface (API)
Programming Languages
Shared Services
(Oracle, 2009)
or vendor
Implementation Process
(Oracle, 2009)
Pricing Models
Insecure Interfaces and APIs
Data Loss or Leakage
Malicious Insiders
Account or Service Hijacking
Unknown Risk Profile
Denial of Service (DoS) Attack
(Mehta, 2013)
Cost Saving
No Physical Infrastructure need
Development for non-developers possible
Geographically-separated teams can work together
(Goodrich, 2013)
(IBM, 2013)
(Gartner, 2014)
by 2017...
Market value = $14 Billion
Public PaaS > 10% of the overall app development revenue
Public PaaS Growth > 30% worldwide
Major Players: Asia, Pacific and Japan
(IDC, 2013)
Main Growth Areas in PaaS
(Forbes, 2012)
From $1.28 Billion in 2013
Customer Preference
(TechTarget, 2011)
1. Usage Based Pricing (Pay per use) with factor based variations.
2. Subscription Pricing (Commitment / Reserve / Availability Pricing) with factor based variations.
3. Market Based Pricing
4. Pricing Strategy (More relevant from a marketing perspective)
(Pathak, 2012)
Pricing Comparison
(Sullivan, 2014)
Key Considerations
(CTP, 2014)
Establish a program strategy

Develop clear business objectives for guidance

Assess your application portfolio and map out your application transformation road map

Convergence of support processes

Personnel to support the new architectural framework

Evolution of architectural standards to incorporate emerging cloud models

Application profiling, assessment, workload sizing and migration processes

Integration with existing monitoring and management tools

Integration with reporting, financial, and asset systems
(Mallya, 2010)
: Migrating legacy applications is expensive, time consuming and technologically challenging
: Once applications are implemented on a certain PaaS, it is difficult for them to switch to a different vendor.
Viability and Credibility
: PaaS is still a developing technology and there are not enough vendors with established track records.
: It is difficult to assign accountability to the different parties involved.
(RedHat, 2012)
Role-based Challenges
An Oracle White Paper. (2009). Platform-as-a-Service Private Cloud with Oracle Fusion Middleware. 20.
Best Practices for a Private PaaS Implementation. (2014). Retrieved from Cloud Technology Partners:http://www.cloudtp.com/best-practices-for-private-paas-implementation/
Bort, J. (2013, April 20). The 10 Most Important Companies In Cloud Computing.Retrieved March 19, 2014, from Business Insider: http://www.businessinsider.com/10-most-important-in-cloud-computing-2013-4?op=1
Butler, B. (2013). Forrester: PaaS makes developers happy.
Columbus, L. (2012). Forecasting Public Cloud Adoption in the Enterprise. Retrieved from Forbes: http://www.forbes.com/sites/louiscolumbus/2012/07/02/forecasting-public-cloud-adoption-in-the-enterprise-2/
Fanning, K., & Centers, D. P. (2012). Platform as a Service, is it time to switch?The Journal of Corporate Accounting & Finance.
Gartner. (2012). Cool Vendors in Platform as a Service. Gartner Research.
Gartner. (2013). The Leading Java Vendors Enter and Alter the PaaS Market. Gartner Research.
Gartner. (2014). Magic Quadrant for Enterprise Application Platform as a Service. Retrieved from http://www.gartner.com/newsroom/id/1815214
Goodrich, R. (2013). What is PaaS (Platform as a Service)?. Retrieved from: http://www.businessnewsdaily.com/4863-what-is-paas.html
Goyal, S. (2013, November). Software as a Service, Platform as a Service, Infrastructure as a Service - A Review. International journal of Computer Science & Network Solutions, 1(3).
IBM Center for Applied Insights. (2012). Exploringthe frontiers of cloud computing. 8.
IBM, (2014, January 13). IBM Cloud. Retrieved March 19, 2014, from IBM Official Website: http://www.ibm.com/cloud-computing/in/en/what-is-cloud-computing.html
IBM. (n.d.). Exploring the frontiers of cloud computing.
IDC. (2013). IDC Forecasts Worldwide Public IT Cloud Services Spending to Reach Nearly $108 Billion by 2017 as Focus Shifts from Savings to Innovation. Retrieved from http://www.idc.com/getdoc.jsp?containerId=prUS24298013
IDC. (2013). IDC Press Release. Retrieved from http://www.idc.com/getdoc.jsp?containerId=prSG24494713
IDC. (2013). New IDC Worldwide Public Platform as a Service Forecast Shows Market Will Grow to Over $14 Billion in 2017. Retrieved from https://www.idc.com/getdoc.jsp?containerId=prUS24435913
Intel IT Center. (2013). Plaftorm as a Service Increasing Cloud Adoption by Giving Developers the Key to Cloud-Aware Development. Intel IT Center.
Jackson, K.L., & Landis, C. (2012) Platform as a Service (PaaS): What Is It?. Why Is It So Important?. NJVC and Virtual Global.
Mallya, S. (2010). Graduating Cloud to the Enterprise: Platform as a Service. Retrieved from: http://www.prudentcloud.com/cloud-computing-technology/graduating-cloud-to-the-enterprise-platform-as-a-service-25012010/
marketsandmarkets.com. (2013). Platform as a Service (PaaS) Market – Global Advancements, Business Models, Technology Roadmap, Worldwide Market Forecasts & Analysis (2013 – 2018). Retrieved from http://www.marketsandmarkets.com/Market-Reports/enterprise-platform-as-a-service-paas-market-814.html
Mehta, K. S. (2013). Analysis of Cloud Computing Security Considerations for Platform as a Service.International Journal of Computer and CommunicationEngineering, 4.
National Institute of Standards and Technology. (2011). The NIST Definition of Cloud Computing. US Department of Commerce. Retrieved from http://csrc.nist.gov/publications/nistpubs/800-145/SP800-145.pdf
Pathak, S. (2012). Cloud Pricing Models.
PR Newswire. (2013). Platform as a Service (PaaS) Market worth $6.94 Billion by 2018. PR Newswire Association LLC.
Qayyum, K. (2011). Implementing and Managing framework for PaaS in Cloud Computing.IJCSIInternational Journal of Computer Science Issues, 6.
RedHat. (2012). Platform as a Service is Emerging. Retrieved from Red Hat Open Shift : http://www.redhat.com/enterprise-paas/?intcmp=70160000000UUWuAAO
Sullivan, D. (2014). PaaS Providers List: 2014 Comparison And Guide.
TechTarget. (2011). Cloud computing winners and losers: Our audience says…Retrieved from: http://searchcloudcomputing.techtarget.com/news/2240037084/Cloud-computing-winners-and-losers-Our-audience-says

Organizations will mature from just Infrastructure as a Service (IaaS) to Platform as a Service -- and from generic PaaS to data-optimized PaaS.

By 2017, at least 80% of new cloud solutions (and developers) will be hosted on (and aligned with) the top six of these competing platforms:

Amazon, Microsoft, Salesforce.com, Google, IBM, Oracle, SAP, EMC/VMware/Pivotal, HP
As PaaS market is growing, that growth is being triggered by need of advanced forms of data management and modern application development and deployment.

Growth in the mobile and social platforms have generated a need for platforms that facilitate real-time interactions with customers, driving the need for comprehensive application development services.

Cloud itself is maturing, which in turn is creating a need for faster and cheaper application development and deployment.

PaaS market is fragmented with only a few major players.

Need for consolidated and integrated offerings.
Thank you! - Questions?
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