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Personnel/Management

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by

Francisco Manrique de Lara

on 11 April 2015

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Transcript of Personnel/Management

Personnel/Management
Competitors
Operating plan and Procedures
Annual fee: $50
First 30 min: free
After every 30 min: $3
Business Description
Marketing Mix
Marketing
Finances
Project management
Offer the city of Berkeley one more way of transit
We will create a system to provide bike all over the center of Berkeley
Competitive advantage
We are the first to launch this business/service here in Berkeley

We offer:
Easy to use
Affordable
Healthy way to travel
Great service for the customer
Less waiting
Save money
Faster
• Permit from the Mayor (Berkeley)
• How many employees will need for the start
• Rent or Buy bikes
• Salary
• Suppliers
• Development of Bike Station
• Advertisement (Berkeley Student radio station)
• Rent office
• Helmet and locks

PRODUCT
PLACE
Marketing Mix
PRICE
PROMOTION
Finances
2015
Finances
2016 (Forecast for one year)
Finances
2018 (Forecast for 3 year)
Full transcript