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Transcript of Mobile Commerce
Presented by Better Buy!
Welcome to Mobile Commerce 101!
What is Mobile Commerce?
Mobile Commerce, or Multi-Channel Commerce, is defined as any commercial activity on a mobile device.
The Future of Mobile Commerce
But first . . . . why do you need to know about Mobile Commerce?
Mobile ticketing allows for customers to order, purchase and obtain tickets to an event using their mobile device.
Consumers can then store and organize multiple tickets to events on their mobile devices, with applications such as Apple's 'Passbook.'
Eliminates conventional costs associated with paper based ticketing, while providing a fast, convenient way in which to purchase tickets.
What is mobile banking?
What is an online or mobile wallet?
What security do I have?
The Future of Mobile Commerce
A Continuously Growing Mobile World
Who are we?
What is Mobile Commerce and why is it important to me?
What are current topics I need to know about?
Where will Mobile Commerce lead me in the future?
Time spent on mobile devices is growing 14 times faster than desktop
80% of smart phone owners use the device to shop
80% growth in 2011; 105% growth in 2012
By 2015, more US internet users will access the web through mobile devices versus PCs
convenience, speed, and location
How does Mobile Commerce work?
Wait . . .
Most mobile banking done with applications today (apps)
Mobile Banking is Only For Geeks and Hipsters Right?
From 2008 to 2012, Mobile Banking users increased 7x over
What is a Virtual or Mobile Wallet?
How Do I Know My Mobile Info is Secure?
Is Google Wallet the Only Virtual Wallet?
How Does My Mobile Wallet Work?
There are many companies offering virtual wallets, but Google Wallet has the most functionality. There are four main players as of today:
Accepted at 140,000 locations in the US
Mobile Security Measures
Purchase Protections covers 100% of eligible unauthorized Google Wallet transactions. Plus, an advanced monitoring system checks for fraud 24/7
Remotely disable the app from any desktop
Require a 4 digit PIN code to even open the app
Your info is stored on an encrypted chip-set called the Secure Element. This only stores your data, and is separate from the device memory and chip-set.
Same security measures as mobile wallets; PIN required log-in
Mobile Transaction Authentication Number via SMS text
Has an app as well for convenience
Lets you transfer money securely mobile to mobile
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Luger, Josh. "Mobile Coupons Are Driving an Explosion in Mobile Commerce." Business Insider. Web. 27 June 2013. <http://www.businessinsider.com/mobile-coupons-driving-mobile-commerce-2013-66>.
"BII REPORT: Why Mobile Commerce Is Set To Explode." Business Insider.
N.p., 10 Jan. 2013. Web. 19 June 2013. <http://www.businessinsider.com/biireport-why-mobile-commerce-is-set-to-explode-2013-1>.
Blagdon, Jeff. "Google Glass Developers Prohibited from Using Ads or Charging
for Apps (update)." The Verge. N.p., 15 Apr. 2013. Web. 21 June 2013. <http://
Brown, Matthew. "Cyber Monday 2012: The Results." PFS Web. N.p., 30 Nov.
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"File:Google Glass Explorer Edition.jpeg." Wikipedia The Free Encyclopedia.
N.p., 08 May 2013. Web. 17 June 2013. <http://en.wikipedia.org/wiki/
Frommer, Dan. "Apple Buying Mobile Ad Network Quattro For $275
Million*." Business Insider. N.p., 04 Jan. 2010. Web. 22 June 2013. <http://
Gendro, Dan. "Mobile Commerce Sees Dramatic Rise in South Korea."
Mobile Commerce Press. N.p., 13 Feb. 2013. Web. 19 June 2013. <http://
"Global Mobile Commerce Forum." Global Mobile Commerce Forum
Meeting Minutes. N.p., 10 Nov. 1997. Web. 26 June 2013.
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Ho, Monica. "Audience Targeting in Mobile: 4 Key Elements of Context."
Search Engine Watch. N.p., 15 Feb. 2013. Web. 19 June 2013. <http://
"How Mobile Coupons Are Driving an Explosion in Mobile Commerce." Business Insider. N.p., 23 May 2013. Web. 26 June 2013.
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DECK]." Business Insider. N.p., 23 Mar. 2013. Web. 18 June 2013. <http://
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Dec. 2012. Web. 26 June 2013.
Railway & Bus ticketing
Consumer voucher distribution
Increased revenue via increased ticket accessibility
Reduced infrastructure costs
Reduced ticket printing/mailing cost
Augmented Reality Advertising
It's All About YOU!
Advertising specifically tailored to meet your needs
Advertising that combines intent, proximity, timing and weather
3/4 of the South Korean population accessed the internet in 2012, the majority of which did so via a mobile device
South Koreans can shop via Virtual Grocery Stores available throughout major cities
Mobile Commerce, any commercial activity on a mobile device, has many facets including: mobile retail, banking, ticketing and advertising. Mobile Commerce will continue to grow and with it will come new and exciting attributes.
More Personal Than Ever
Reach customers in close proximity
Enhance in-store experience
Drive Sales -- In Store and Online
Tailored to customers
Making the Purchase
What are People Buying?
The next breakthrough in mobile devices
Class Demo: Eventbrite Tickets
Why is Mobile Commerce Important to You?