Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Mobile Commerce

No description
by

on 19 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Mobile Commerce

Mobile Commerce 101:
Presented by Better Buy!

Welcome to Mobile Commerce 101!
What is Mobile Commerce?
Mobile Commerce, or Multi-Channel Commerce, is defined as any commercial activity on a mobile device.

We'll discuss:
Mobile Retail
Ticketing
Mobile Banking
Mobile Wallets
Security
The Future of Mobile Commerce

But first . . . . why do you need to know about Mobile Commerce?
Mobile Ticketing






Mobile ticketing allows for customers to order, purchase and obtain tickets to an event using their mobile device.

Consumers can then store and organize multiple tickets to events on their mobile devices, with applications such as Apple's 'Passbook.'

Eliminates conventional costs associated with paper based ticketing, while providing a fast, convenient way in which to purchase tickets.




















What is mobile banking?
What is an online or mobile wallet?
What security do I have?
Mobile Money
The Future of Mobile Commerce
A Continuously Growing Mobile World
Who are we?

Stephanie LeBuffe
Fatima Mukhtar
Bill Newman
James McKenna
Ryan Schurdell

What is Mobile Commerce and why is it important to me?

What are current topics I need to know about?

Where will Mobile Commerce lead me in the future?
Time spent on mobile devices is growing 14 times faster than desktop
80% of smart phone owners use the device to shop
80% growth in 2011; 105% growth in 2012
By 2015, more US internet users will access the web through mobile devices versus PCs

Bottom Line:
convenience, speed, and location
How does Mobile Commerce work?

What?
Smart phone
Tablet
Laptop
How?
SMS
Internet
NFC
Wait . . .
What About
E-Commerce?
Mobile Banking
Most mobile banking done with applications today (apps)
Mobile Banking is Only For Geeks and Hipsters Right?
From 2008 to 2012, Mobile Banking users increased 7x over
What is a Virtual or Mobile Wallet?
How Do I Know My Mobile Info is Secure?
Is Google Wallet the Only Virtual Wallet?
How Does My Mobile Wallet Work?
There are many companies offering virtual wallets, but Google Wallet has the most functionality. There are four main players as of today:
Google Wallet
Isis Wallet
Square Wallet
Apple Passbook
Accepted at 140,000 locations in the US
Mobile Site
Desktop Site
Mobile Security Measures
Google Wallet
Purchase Protections covers 100% of eligible unauthorized Google Wallet transactions. Plus, an advanced monitoring system checks for fraud 24/7
Remotely disable the app from any desktop
Require a 4 digit PIN code to even open the app
Your info is stored on an encrypted chip-set called the Secure Element. This only stores your data, and is separate from the device memory and chip-set.
Paypal
Same security measures as mobile wallets; PIN required log-in
Mobile Transaction Authentication Number via SMS text
Has an app as well for convenience
Lets you transfer money securely mobile to mobile

"The Future of Mobile Commerce." shop2mobi mobile commerce. 13 January 2013. Web. 18 June 2013. www.shop2mobi.com/blog/future-mobile-commerce-mcommerce/

Faletski, Igor. "5 Paradoxes Shaping the Future of Mobile Commerce." Mashable. 16 February 2012. Web. 18 June 2013. www.mashable.com/2012/02/16/mobile-commerce.

Anchita. "Mobile Banking- A Strategic Change For Growth." MOBILITY IN ENTERPRISE. N.p., 30 Apr. 2013. Web. <http://www.mobilityinenterprise.com/finance-solution/mobile-banking-a-strategic-change-for-growth/>.

ROGGIO, ARMANDO. "7 Ways Mobile Commerce Will Change Retail." Practical E-Commerce. N.p., 28 Mar. 2013. Web. <http://www.practicalecommerce.com/articles/3965-7-Ways-Mobile-Commerce-Will-Change-Retail>.

Constantinides, Margarita, Brian Gregg, Brian Salsberg. "Mobile Shopping's Data Goldmine." HBR Blog Network - Harvard Business Review. Web. 27 June 2013. <http://blogs.hbr.org/cs/2013/06/mobile_shoppings_data_goldmine.html>.

Hudson, Andrew. "Walmart Testing In-store Location Service Using Smartphone App." Secure ID News. Web. 27 June 2013. <http://secureidnews.com/news-item/walmart-testing-in-store-location-service-using-smartphone-app/>.

Newswire. "A Store in Your Pocket: Retailer Mobile Websites Beat Apps among US Smartphone Owners." | Nielsen . N.p., n.d. Web. 27 June 2013. <http://www.nielsen.com/us/en/newswire/2012/a-store-in-your-pocket-retailer-mobile-websites-beat-apps-among-us-smartphone-owners.html>.

Luger, Josh. "Mobile Coupons Are Driving an Explosion in Mobile Commerce." Business Insider. Web. 27 June 2013. <http://www.businessinsider.com/mobile-coupons-driving-mobile-commerce-2013-66>.

"BII REPORT: Why Mobile Commerce Is Set To Explode." Business Insider.
N.p., 10 Jan. 2013. Web. 19 June 2013. <http://www.businessinsider.com/biireport-why-mobile-commerce-is-set-to-explode-2013-1>.

Blagdon, Jeff. "Google Glass Developers Prohibited from Using Ads or Charging
for Apps (update)." The Verge. N.p., 15 Apr. 2013. Web. 21 June 2013. <http://
www.theverge.com/2013/4/15/4228962/google-glass-mirror-api-documentation>.

Brown, Matthew. "Cyber Monday 2012: The Results." PFS Web. N.p., 30 Nov.
2012. Web. 19 June 2013. <http://www.pfsweb.com/blog/cyber-monday-2012-
the-results/>.

"File:Google Glass Explorer Edition.jpeg." Wikipedia The Free Encyclopedia.
N.p., 08 May 2013. Web. 17 June 2013. <http://en.wikipedia.org/wiki/
File:Google_Glass_Explorer_Edition.jpeg>.

Frommer, Dan. "Apple Buying Mobile Ad Network Quattro For $275
Million*." Business Insider. N.p., 04 Jan. 2010. Web. 22 June 2013. <http://
www.businessinsider.com/mobile-ad-network-quattro-getting-bought-but-bywhom-2010-1>.

Gendro, Dan. "Mobile Commerce Sees Dramatic Rise in South Korea."
Mobile Commerce Press. N.p., 13 Feb. 2013. Web. 19 June 2013. <http://
www.mobilecommercepress.com/mobile-commerce-sees-dramatic-rise-southkorea/853635/>.

"Global Mobile Commerce Forum." Global Mobile Commerce Forum
Meeting Minutes. N.p., 10 Nov. 1997. Web. 26 June 2013.

"Google Glass." Google Developers. N.p., 18 June 2013. Web. 20 June 2013.
<https://developers.google.com/glass/terms>.

Ho, Monica. "Audience Targeting in Mobile: 4 Key Elements of Context."
Search Engine Watch. N.p., 15 Feb. 2013. Web. 19 June 2013. <http://
searchenginewatch.com/article/2244147/Audience-Targeting-in-Mobile-4-KeyElements-of-Context>.

"How Mobile Coupons Are Driving an Explosion in Mobile Commerce." Business Insider. N.p., 23 May 2013. Web. 26 June 2013.

Kovach, Steve. "BILL GROSS: The Future Of Making Money In Mobile [SLIDE
DECK]." Business Insider. N.p., 23 Mar. 2013. Web. 18 June 2013. <http://
www.businessinsider.com/bill-gross-ignition-mobile-presentation-2013-3>.
p0936088/Mobile-Commerce-Market-in-South-Korea.html>.

"Mobile Coupons." Anchor Mobile Marketing Mobile Marketing
Software. N.p., n.d. Web. 23 June 2013. <http://www.anchormobile.net/
MobileMarketingSoftware/MobileCoupons/tabid/1285/Default.aspx>.

"Proximity Marketing With Bluetooth." ClubTexting. N.p., n.d. Web. 23 June
2013. <http://www.clubtexting.com/features-bluetooth-marketing.html>.

"Why Mobile Commerce Is Set to Explode." MobilePaymentsToday.com.N.p., 27
Dec. 2012. Web. 26 June 2013.
Airline check-in
Cinema ticketing
Railway & Bus ticketing
Concert/Event ticketing
Consumer voucher distribution
Applications
Improved convenience
Increased revenue via increased ticket accessibility
Reduced infrastructure costs
Reduced ticket printing/mailing cost
Advantages
Augmented Reality Advertising
It's All About YOU!
Advertising specifically tailored to meet your needs
Advertising that combines intent, proximity, timing and weather
Becoming Korea
3/4 of the South Korean population accessed the internet in 2012, the majority of which did so via a mobile device
South Koreans can shop via Virtual Grocery Stores available throughout major cities
Conclusion
Mobile Commerce, any commercial activity on a mobile device, has many facets including: mobile retail, banking, ticketing and advertising. Mobile Commerce will continue to grow and with it will come new and exciting attributes.
Mobile
Retailing

Marketing:
More Personal Than Ever
Location Services

Coupons
Location Services
Reach customers in close proximity
Enhance in-store experience
Collect Data
Coupons
Drive Sales -- In Store and Online
Collect Data
Tailored to customers
They work
Making the Purchase
What are People Buying?
Google Glass
The next breakthrough in mobile devices
Class Demo: Eventbrite Tickets
Why is Mobile Commerce Important to You?
Works Cited
Full transcript