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Audrey Hepburn

A Sports & Entertainment Marketing ISU

Sarah San

on 4 April 2011

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Transcript of Audrey Hepburn

Audrey Hepburn Early Life Who was Audrey Hepburn? Ac Actress Humanitarian Style icon One of the very few actresses who have won an Oscar, Grammy, Emmy and Tony award. Best known for portrayal of Holly Golightly in Breakfast At Tiffany's (1960) and Eliza Doolittle in My Fair Lady (1964) Known for tall, slim figure and large, "doe-like" eyes. Had a simple, effortless, elegant style that was considered unique during the '50s and '60s. Known for the start and popularity of "the little black dress." 5'7''; measured 34-20-34; reportedly never exceeded 103 lbs throughout acting career (except for pregnancies. Spent the remainder of her life helping impoverished children Used fame to help promote awareness about poverty-stricken countries and underprivileged children. Rise to Fame 1948-1952: Worked as a model to make ends meet; discovered by acting agent and began to starr in a few films before breakthrough role as Princess Anne in Roman Holiday (1952). 1953-1959: Starred in Sabrina (1954), Funny Face (1957), Love In The Afternoon (1957), and The Nun's Story (1959) Films catapulted her into international fame Was popular due to her unique look from other actresses at the time - had a young, innocent, adolescent look to her, and had a "boyish frame". Model Father: Joseph Ruston Peak

Was one of three actors to receive $1.1 million for her role as Eliza Doolittle in My Fair Lady. As a humanitarian Became UNICEF ambassador (1988-1993).
Helped the underprivileged due to own experiences during WWII.
Went to Ethiopia, Turkey, Venezuela, Ecuador, Central America (El Savador, Guatemala, etc.), Sudan, Vietnam, and Bangladesh.
Many close friends and relatives said that "the thoughts of dying, helpless children consumed her for the rest of her life."
September 1992: Visited Somalia four months before death, diagnosed with colon cancer. Died on January 20, 1993.

1 2 3 4 5 Born Audrey Kathleen Ruston DOB: May 4, 1929 in Brussels, Belgium Mother: Ella Van Heemstra Had 2 half brothers on mother's side: Alexander and Ian Age 5: Developed a passion for music and ballet. Passion for the arts would remain for a life time. 1940: Sent to live in Holland due to WWII. However, Germany soon invaded Holland. Audrey's childhood suffered. May 4, 1945: Liberated by UNICEF on 16th birthday. Suffered from anemia, asthma and malnutrition during WWII --> reconsideration of dreams of becoming a prima ballerina and taking up acting. Awards & Accomplishments Personal Life Course Connections 1961 - present: Member of the International Best Dressed List. 1993: Won an Emmy in Outstanding Individual Achievement - Informational Programming for "Gardens of the World with Audrey Hepburn." 1993: Won Grammy in Best Spoken Word Album For Children for Audrey Hepburn's Enchanted Tales. 1992: Received award from UNICEF for Presidential Medal of Freedom. Has a star on Hollywood Walk of Fame at 1652 Vine Street. Was best friends with fashion
designer Hubert de Givenchy. 1954 - 1968: First husband was actor Mel Ferrer, had one son, Sean Hepburn-Ferrer (b.1960) 1969 - 1982: Second husband was psychiatrist Andrea Dotti, had one son, Luca Dotti (b. 1970) 1980 - 1993: Was involved with actor Robert Wolders. May 29, 1963: Sang "Happy Birthday" to US President John F. Kennedy; this was his final birthday before his death on November 22. Had an extremely close bond with her two sons. Her son Sean wrote her biography after her death. Endorsements 1960s: Had a perfume created for her called L'Interdit by Hubert de Givenchy, this was arguably the first celebrity perfume. 1954: Was the face of "Lux Toilet Soap" 2006: Featured in Gap commercial for "The Skinny Black Pant", dancing to AC/DC's "Back in Black". Close friends with on-screen costars, Gregory Peck, William Holden, Humphrey Bogart and Cary Grant. Was sad for most of her life since her father left her at age 6, did not see him until 25 years later. Revolutionized the look of the '50s woman - curvy, blonde, and sexy - and made the skinny, boyish look fashionable. Reached the peak of career when she starred as Holly Golightly in the classic film, Breakfast At Tiffany's (1961). Was her most recognized film. Popularized the "Little Black Dress".
Starred in The Unforgiven (1960), Charade (1963), My Fair Lady (1964), Two For The Road (1967), and Wait Until Dark (1967). One of the few actors to have won an Oscar, a Golden Globe, an Emmy, a Grammy and a Tony award 1954: Won an Oscar and Golden Globe award for Roman Holiday 1954: Won Tony Award for portrayal as a water sprit in the play Ondine. " Since the world has existed, there has been injustice. But it is one world, the more so as it becomes smaller, more accessible. There is just no question that there is more obligation that those who have should give to those who have nothing. "
1989: Face of Blackglama, a fur making company. In Asia, used in many advertisements and commercials; in 2008, used to promote LG Phones in Shanghai, China; was also featured in a Japanese commercial for Kirin Black Tea. Question 1:

The GAP commercial drew much criticism from Audrey Hepburn fans, who claim that GAP using a dead celebrity for promotion was an insult to Audrey.

Do you think that GAP was smart for using Audrey Hepburn as a marketing campaign? Question 2:

Many Asian countries use Audrey Hepburn to promote their products. Do you think that using a Western celebrity such as Audrey Hepburn helped increase her fanbase? Products that feature Audrey Hepburn uses steps #2 and #7 of the Commercials and ads that uses Audrey Hepburn need to pay the representatives of Audrey Hepburn. Audrey Hepburn has her own line of purses, which are protected by the trademark, "audreybag™". Has her own purse called "audreybag", which was created by the Audrey Hepburn Children's Fund. The development and promotion of the products were geared towards a market who want fashionable and luxurious products, and who are fans of Audrey. 7 Steps of Product Development 4P's - royalty fees. Intellectual Property Rights - trademarks.
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