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VIACOM

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Lorena Zuniga

on 28 February 2015

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Transcript of VIACOM

"Viacom is home to the world's premier entertainment brands that connect with audiences through compelling content across television, motion picture, online and mobile platforms in over 160 countries and territories."
Historical overview
Size of the group
Structure:
Services
Products
Markets of influence
Film production and distribution

Production and distribution of series

Live TV

Video on demand

Internet networks

Game companies
Across the globe, Viacom reaches viewers in more than 160 countries with global and locally produced content.
Exclusive services
VIACOM'S USE OF SOCIAL MEDIA
Networks

1. BET Networks: BET and Centric
2. The Entertainment Group: Comedy Central, Spike and TV Land
3. The Music Group: CMT, Logo, MTV and VH1; 4. The Nickelodeon Group
THE DUAL PRODUCT MARKET
What kind of market structure, regarding each industry?
The kind of market structure of Viacom is Olypoly
Viacom Media Networks brands are divided into four groups:
Viacom Media Networks is the largest portfolio of ad-supported cable networks in the United States, in terms of audience share.
It has diverse and culturally relevant collection of brands in media and entertainment.
Each of the Viacom Media Networks brands develop original content based on the deep insights and connections they cultivate with the audience.
http://www.viacom.com/brands/pages/default.aspx
​​THE LEADER IN GLOBAL
ENTERTAINMENT.
Seen globally in approximately million households

In approximately territories and languages,

via more than locally programmed and operated TV

channels and more than digital and mobile TV properties.
http://www.viacom.com/brands/Pages/vimn.aspx
Communicate with its investors and the public about the company, its brands and other matters.
Investors and others are encouraged to review posts on Viacom's company blog, Twitter feed and Facebook page.
http://ir.viacom.com/
700
170
37
200
550
Paramount Park
Can be seen in the United States, Canada, the Caribbean, the United Kingdom and sub-Saharan Africa

Business extensions: BET.com, CENTRIC, BET Digital Networks, BET Gospel and BET Hip Hop, BET Home Entertainment and BET Event Productions

Entertainment, music, news and public affairs television programming for the African-American audience.
TARGETING ADULTS, 18-49
Original series, stand-up and sketch comedy, including top franchises South Park, Tosh.0, Workaholics and Key & Peele,
MTV is the world’s premiere youth entertainment brand. With a global reach of more than a half-billion households
TARGETING MEN AND WOMEN, 12-34
The company includes television programming and production in the United States and around the world, plus consumer products, online, recreation, books and feature films.
REACHING MORE THAN 100 MILLION U.S. HOUSEHOLDS
1970
1971
1976
1985
1985
1994
1999
2001
2002
Presented by:
Daniela Mariconda
Catalina Gomez
Lorena Zúñiga

Media Economics

2015-1
Tangible products
Intangible
Services
Viacom had assumed control of the company as part of its acquisition of Paramount Pictures in 1994.
Owned and operated five theme parks in North America and managed Bonfante Gardens in Gilroy, California, Terra Mítica, Valencia, Spain.
1st Dimension
2nd Dimension
3rd Dimension
1st Quarter '15 Earnings Presentation
1. Direct sales
2. Advertising
3. Freemium
The amount of the fees is a function of the number of subscribers and the rates per subscriber paid by cable and satellite affiliate partners
Viacom is formed by the Central Broadcasting System (CBS).
"Viacom creates original entertainment content for every audience, on every screen around the world. ​​​​​The company's brands strive for creative excellence and cultural impact across programming, motion pictures and digital experiences that live online, on mobile and via apps." (http://www.viacom.com/ 1:04 pm)
cable television operators
direct-to-home satellite television operators
telecommunications operators
subscription
Viacom Velocity
(http://www.viacom.com/brands/pages/default.aspx 12:30pm)
"Through television and digital media platforms, Viacom and its brands connect with kids, youth and adults. They develop original, authentic content for distinct audiences including the Millennial Generation, African-Americans, Hispanic-Americans, LGBT viewers, the American heartland and more. "


On June 4, Viacom establishes itself as a public company and becomes one of the largest cable firms in the United States.
Company establishes Showtime movie network to compete with Home Box Office (HBO).
Viacom acquires approximately 66 percent of MTV Networks. Including: Music Television, Nickelodeon, Nick at Nite y VH1.
"Full-service integrated marketing and creative content solutions team fueled by the insights and ideas from Viacom Media Networks Music and Entertainment."
1986
Inspirtaion, http://www.viacom.com/inspiration/Pages/velocity.aspx (10.52) ( 24/02/215
Viacom purchases the remaining interest of MTV Networks that it did not already own for $185,000.
Viacom completes $9.9 billion merger with Paramount Communications Inc.
1996
MTV launches MTV2.

Nick at Nite launches TV Land.
1998
MTV launches The Suite from MTV Networks, which includes digital channels MTV2, MTV Indie, MTV Ritmo, MTV Rocks, VH1 Country, VH1 Smooth and VH1 Soul.
Revenue coming from advertising depend on the amount of audience in each network
Showcasing Viacom’s most
entertaining apps: MTV PUSH,
The Colbert Report’s The Word,
CMT Insider, and VH1 Celebrity Party
Products and services
Dual product
market

All type of
audience

No geographical limits
Vertical integration (United States v. Paramount Pictures, Inc)
Monopoly: Blockbuster

Viacom starts trading on the New York Stock Exchange.
BET launches digital cable offerings, including BET on Jazz: The Jazz Channel and BET International
BET Gospel
BET Classic Soul
BET Hip-Hop.
MTV acquires The College Television Network.
More than one firm share the market
Products: similar or different
One decision may affect the others
OLIGOPOLY
ONE firm sets the price
and the others react
There are a few substitutes for products.
2005
The separation to
CBS Corporation.
The College Television Network re-launches as mtvU. It's the only network that functions 24 hours, created for college students.
2006
2004
2008
2010
2011
Paramount Pictures
acquires DreamWorks LLC.
Viacom and Paramount Pictures form EPIX, a joint venture with MGM and Lionsgate.
MTV Networks and Warner Music Group (WMG) Form Partnership.
Viacom forms Viacom International Media Networks
Viacom forms Viacom International Media Networks
2012
2013
Viacom International Media Networks launches Paramount Channel.
Comedy Central creates CC Studios
Bibliography
Viacom, Brands http://www.viacom.com/brands/Pages/vimn.aspx (8:07pm) (25/02/2015)
(http://www.viacom.com/brands/pages/default.aspx 12:30pm)
Official page Viacom http://ir.viacom.com/ (25-02-2015)
Viacom History http://www.fundinguniverse.com/company-histories/viacom-inc-history/ (6:45pm) (25/02/2015
Official page Fuzz, https://fuzzproductions.com/work/viacom (7:35pm) (25/02/2015)
Viacom versus its media peers, http://marketrealist.com/2014/02/assessing-viacom-versus-media-peers/ (6:01pm) (25/02/2015
RESULTS FOR THE QUARTER ENDED December 31, 2014, Viacom. pdf Official page of Viacom.
Paramount Pictures
DreamWorks
Republic Pictures
MTV Films
Nickelodeon Movies
Go Fish Pictures
Video Games
Xfire
Harmonix
Production / Distribution of Movies
Address:
1515 Broadway
New York, New York 10036
U.S.A.

Telephone: (212) 258-6000
Fax: (212) 258-6464
Website:
www.viacom.com
Massive consumption -One single content
Executive Chairman and Founder: Sumner Redstone
President and CEO: Philippe Dauman
Revenue: $13.8 billion (2012)
Operating Income: $3.9 billion (2012)
Assets: $22.2 billion (2012)


Incorporated: 1971
Employees: 122,770
Stock Exchanges: New York
Ticker Symbol: VIA

http://www.viacom.com/about/pages/default.aspx
Full transcript