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Bella Public Relations- Links (NEW)

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by

Fran Matera

on 14 December 2016

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Transcript of Bella Public Relations- Links (NEW)

Strengths
Political
Health & Human Services
Education
Services to Youth
The Arts
International Trends
& Services
5 Facets
S
trengths
W
eaknesses
O
pportunities
T
hreats
Weaknesses
Opportunities
Threats
S
ocial
P
olitical
E
conomic
C
ultural

Social
members


only
Economic
Cultural
Re-establish the Phoenix Links' brand to generate awareness in the community
Objectives
Redesign the Links' website

Generate 5% more unique visitors to the website
Generate one new media
opportunity
Strategies
Tactics
Website
Survey
Social Media
Member Survey
10 Executive Board Members
Anonymous
Social Media & Website
Results
Rarely ever visit the
website
or check the chapter's
social media
MOST
ALL
E-Board members want
more

promotion
&
photos
for events
E-Board on Social Media
Members-Only Page Features
Member Social Media
Workshop
What does success
look like?
Thank You
Future Recommendations
1,800 hrs
Promote Events
National
Network
STEM

10 Questions
7
3
2
1
8
9
10
10
7
8
GOAL
Current Facebook Audience
women between the ages of 45-54
Initial Metrics
website
social media
Improve the Links' social media presence
Social Media Content
Holiday Gala
Media Relations
Media Relations
Evaluation
+53 likes
+77 followers
+56 followers
7 calendars
2 pitches
SEO improved
+8.3% visits
Holiday
Gala
Gen-X
Full transcript