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Mobile applications by Clementine Morice

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clementine morice

on 7 April 2013

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Transcript of Mobile applications by Clementine Morice

Mobile Apps What is an app ? A mobile application is a software application designed to run on smartphones or tablet computers usually available through application distribution platforms, which are typically operated by the owner of the mobile operating system, such as the Apple App Store, Google Play, Windows Phone Store, and BlackBerry App World, etc App's craziness Applications amazing market App's Figures The mobile revolution Whats app? What do we download? Applications have been existing for a few years and keep representing a growing market. Apps are not just a trend, they are an industry. Android Market and Iphone Appstore being the leaders on the market, they have been issuing billions of applications which gradually replaced websites. -99% of Iphone users download apps.
-The sum that is more often spent for an app is 79cts.
-6 billion people have subscribed an app in 2012 which is 87% world population.
-Mobile app spending amounted almost 2,8 billion euros in 2012 and the figure is expected to raise 20 billions in 2 years time.
-Over 300000 apps were created since 2010.
-The total global mobile applications market is expected to be worth 20 billion euros by 2015. Dumb apps It is obvious that applications make our everyday life easier. Not every apps are useful, some of them are even pointless. Among them, we'll quote a ghost detector "ghost radar", an app that makes fake fire "Ifire" or a cartoon cat repeating every word you'd say"talking tom". This is a quite worrying phenomenon as we know people create apps that fit people's needs and desires. Useless inventions Apps' Pros and Cons Pros :
-They are very convenient and accessible anywhere anytime from a mobile.
-They are making things easier
-They are all relatively cheap
-They are a new consumption mode
Cons :
-They are not all useful
-They need maintenance and consume battery
-They often come with intrusive ads
-Their content is limited compared to a website
-They prevent us from actually doing things ; they do it all for us. To app or not to app Back a few years ago, applications were strictly useful. On your mobile, you had contacts, calendar and calculator. Those were « native » apps.
The apps revolution lies in the principle of web apps that you can download and there are loads of them.
Today, you can turn your phone into a tensiometer. Mobiles have never been so multipurpose.
You can already scan any food item and find its nutritional value (guidalim), diagnose your own symptoms (WebMD) or turn your phone into a telescope (starwalk). Don't joke too much on IPhone making your coffee, it might happen faster than you imagine... Craziest inventions The most downloaded category among applications are games (angry birds, doodle jump...). They are closely followed by social networks (Facebook, Twitter). Then come utilitaries ( torch lamp, bank apps). Thank you
for your
attention !
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