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The Future of Analytics is Now (Beijing)

Presented at the AsiaAnalytics event "New Trends in Customer Analytics", 20th June 2013, Beijing
by

Olivier Maugain

on 26 December 2013

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Transcript of The Future of Analytics is Now (Beijing)

The Future of Analytics is Now
What is needed?
People
Data
Technology
POS System
CRM
Transaction
Demographic
Survey
Attitudinal
Web
Behavioural
Social Media
Text (unstructured)
Mobile
Location
What to do with all that data?
Store and manage it
Query & report it
Mine and Predict it
IBM Netezza
IBM Cognos
IBM SPSS
Quantitative reasoning
Business Understanding
Thank you for your attention
CEO
AsiaAnalytics (formerly SPSS China)
Tel: +86 (0)21 6352 3586
Mobile: +86 156 1858 6003
Email: maugaino@asia-analytics.com

LinkedIn group: "
Customer Analytics in Asia Pacific
"
Weibo:
asia-analytics
Dr. Olivier Maugain
What kind of data?
What skills are needed?
"You don't need
to become a winemaker
to become a wine connoisseur."
Data Affinity, programming, Mathematics, Statistics
Prof. Meng Xiaoli , Harvard University
Communication
Full transcript