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The History of Makeup
Transcript of The History of Makeup
Middle Ages and Renaissance
1910s - 1930s
1910s: We began to see the industrialization of makeup as companies such as Maybelline were formed.
Innovations in packaging for products such as lipstick and face powder.
1920s: Very prominent makeup became popular amongst urban populations. New shades of red lipstick were introduced as was lip gloss.
Cake mascara was very popular, and the first eyelash curler was invented.
1930s: Lips were getting more red and a strong, prominent lip was popular.
Eyebrows were plucked very thin or shaved off completely and drawn on in a fine, thin line.
False eyelashes also became popular.
Makeup in the Modern Era
The History of Makeup
Pre-Historic and Egyptian Makeup
In the Middle Ages (5th to 15th Century) makeup was largely seen as sinful and was generally not worn.
Beginning in the Renaissance makeup once again became popular, though mostly amongst the upper class.
Pale skin was seen as beautiful and a symbol of wealth.
Often dangerous materials such as arsenic and lead were used to achieve a popular pallor as seen in this portrait by Francesco Ubertini Bacchiacca.
Makeup fell out of public favor again during the Victorian Era (1837-1901) as it was seen as immoral. Queen Victoria was quoted as saying that makeup was:
"...improper, vulgar, and acceptable only for use by actors."
The Internet makes tutorials easier and more interactive. YouTube has a vast library of tutorial videos that can be accessed for free.
Smaller companies like Sugar Pill have gained cult followings thanks to beauty "gurus" like PixiWoo and Michelle Phan.
Our ability to discover trends from abroad has caused makeup to become more global, giving us a broader view of what is beautiful.
Innovation in Formulas:
Cosmetics companies have been able to make lipsticks last longer, made lighter textured foundations, and have caused eye shadows to be more pigmented.
Stylistically makeup has become very diverse, drawing from all eras that came before.
Bronzed skin and caramel colours have been exceptionally popular in this era.
Incorporating skincare with makeup has brought us BB and CC creams.
1970s - 1990s
1970s: In general, makeup was kept minimal as it had been in the late 1960s.
Late 70s Disco:
Bright colours, frosted textures, and lots of glitter were all hallmarks of late 70s eye makeup.
Acceptance of men in makeup:
Artists like David Bowie and even KISS gracing the stage in full-makeup.
1980s: Continuing from the late 70s disco looks, the 80s motto was usually "more is more".
Hallmarks of 80s makeup: full-coverage foundation, ultra-sculpted blush, and loud colours.
1990s: Bright Neon to Neo-Hippie Grunge and Pastel Pop:
Body piercing and tattoo acceptance became a trope of 1990s fashion and makeup.
The late 90s saw a resurgence of bubblegum pop and it's plastic, pastel, glossy makeup became very popular.
1940s: War Rations: Many materials were being used to manufacture war supplies.
Makeup was more minimal as women took over manufacturing jobs while men were overseas.
Red lips were still very popular.
Some cosmetics companies also helped the war effort by manufacturing camouflage makeup used by soldiers.
1950s: After the war women returned to an ultra-feminine ascetic as life began to normalize.
General wealth in Western nations meant more money available to be spent on makeup.
Entertainment icons such as Marilyn Monroe influenced makeup.
1960s: Counter-cultural movements were influential in this era with minimal face makeup and an emphasis on body painting.
The British "Mod" movement influenced makeup with bold eye looks - winged eyeliner bright colours, and false eyelashes.
One of the poster girls for this look was British model, Twiggy.
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