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Milestones: From Prepaid eVouchers Distribution to Electronic Payment Services

Electronic Payment Services for Africa Products and Services
by

Elias Tayeh

on 21 February 2013

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Transcript of Milestones: From Prepaid eVouchers Distribution to Electronic Payment Services

ePay a subsidiary of GBS group
Established in 2005 to serve as an exclusive ESP for Etisalat UAE the leading multinational telecom operator
Awarded the "Be Proud Award" by Etisalat as one of the best eVouchers distributors
Has over 2,000 POS covering all UAE territory
Has a daily turnover of 2,000,000 AED
Full customer service operation for merchants query Global Business Services
The Technology Provider Privately Owned
Deployed in 37 countries with 84 clients
Currently process US $ 1.7 Billion annually
30 Million Transactions per month, 67,000 Agents locations globally
70% of our business is in developing countries
Mobile wallet live in Nigeria, launching 3Q 2011 India
Enterprise M-Commerce solution built on Oracle
Provide cross border top-up & Remittances
constantly developing new revenue services Mission & Vision S E R V I C E S Enable mobile wallet users to pay any bill, send money to any phone
Enable any employer to pay to any mobile /card– batch payments
Enable spending & cash out at any of our 15,000 UAE retail locations
Enable cash out via our 800 cash ATM/kiosks
Provide cross border top up & remittances to/from phone wallets
Connect to all UAE banks to allow transfer to/from phone wallets/cards
Expand to GCC and MENA markets for regional electronic payments services Create a UAE national electronic and card payment service
Use GBS and partner 15,000 locations for payment services
Combine the roles and markets for Merchant Acquisition and Payment Processing for the Card Payments Industry and Electronic Payment Services, from merchant and client acquiring, through to transaction processing and billing & cash collection to customer support and POS maintenance) Acquisition
Third party processing
Issuing and Card Payments Service
Credit & Debit Cards
• Prepaid Wireless
• Prepaid Long Distance Etisalat and Du eVouchers
• Direct Top-Up
• Mobile Wallet
• Stored Value Cards
• Utility Bill Payments (DEWA, ADWEA, SEWA)
• Loyalty
• Money Transfer
• Salary Transfer/Micro-Finance
• eDirham (Government Payments)
• Event Tickets
• Traffic Fines Payments
• Salik (electronic toll gate)
• Parking Payments ( Dubai, Abu Dhabi and Sharjah ) The Ecosystem Merchant Acquisition
Client Acquisition
Transaction Processing
Statements and Billing
Cash Collection
Customer Support (Call Center, Training, Technical Support, POS Maintenance) Card Payments Services Solicit merchants to accept the network-branded payment cards and relevant electronic payment services
Ensure that merchant meets the network requirements for financial stability and other conditions
Provide merchant with the necessary PoS equipment and training
Sign merchant agreement Merchant Acquisition Merchant Acquisition
Client Acquisition
Transaction Processing
Statements and Billing
Cash Collection
Customer Support (Call Center, Training, Technical Support, POS Maintenance) Card Payments Services Provide alternative payment solutions to
Ensure that merchant meets the network requirements for financial stability and other conditions
Sign client agreement Client Acquisition Manage the authorization process between merchant and the issuing bank (server duties)
Capture the sales transaction data (once daily or real-time depending on merchant's transaction volume) Transaction Processing Collect funds from issuing bank to reimburse the merchant
Transmit transaction data between merchant and issuing bank, who in turn charges customer accounts and remits funds through the network to the acquirer, less the issuing bank's fees.
Credit the merchant's account - net of fees paid to the issuer, the payment network and the acquirer (24 to 72 hours after purchase transaction) Statements and Billing Collect funds from merchant for electronic payment services rendered
Transmit transaction data between merchant and client account, who in turn debits customer accounts
Issue bulk payments to institutional clients for customer payments through the electronic payment network. Cash Collection Merchant assistance from PoS installation to training
Call center for merchant complaints and queries Merchant Support OLD technology
is expensive
and inefficient Cost of Frauds Cost of Scaling up Cost of time to migrate Cost of hr / requisite skills Cost of data ownership & protection OPPORTUNITY COSTS Cost of new
Standards Cost of
Compliance Cost of maintenance Cost of Migration Cost of transaction DOLLAR COSTS Industry Pain Points Easily scalable being appliance and component based architecture . Instant, relevant and timely updates from remote locations possible Appliance solution with in built PA DSS standards with Triple Des security Near Plug and play solution with in-built CHIP processing capability. Affordable and integrates in 10 weeks MAX Reduces performance & scale. Constant increase in Capex or per transaction cost. Practice and People dependent.
Expensive, risky and not scalable A 100 Billion Industry (Nielson report). Fraud is a huge driver Rip & remove exercise which is risky, expensive and takes more than a year. Practice and People dependent. Scaling up of operations Compliance of periodic association mandates Increase in frauds Migration from magnetic stripe to chip cards SwitchOn EXISTING SOLUTIONS INDUSTRY PAIN POINTS Switch On Appliance based solution using state of art tech makes it simple, secure & affordable Dependence on old technology, multivendor and multi /scarce HR skills Technology Obsolescence New technology on open platform is future proof Difficult to scale, reducing speed and increasing complexity Scalability Requires less people with regular tech skills All-in-One Switch for all channels Inbuilt EMV & PA DSS standards & secured Scarcity of people with knowledge of legacy tech skills Individual solutions required Expensive rework practice based solutions for EMV & PADSS Knowledge Acquiring, issuing for ATM, PoS, Mobile, etc Security & Compliance SwitchOn EXISTING SOLUTIONS INDUSTRY PAIN POINTS Switch On The appliance consists of :
integrated hardware and software
tamper proof enclosure,
integrated dual firewall,
integrated dual Host Security Modules
fully redundant (fail proof) SwitchOn is a stand alone, next-gen and secured transaction processing platform that enables high performance, high security, lower costs of transaction and ownership of data. SwitchOn Solution
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