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Professional Social Networking

This hands-on workshop will demonstrate how social media can be utilized to foster collaboration, develop and expand professional networks, and build relationships - with an overall goal to develop a consistent personal brand across the social web.
by

Nicholas Lamphere

on 19 March 2012

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Transcript of Professional Social Networking

Professional Social Networking SOC 120 Monday, March 19 2012, 9:00-12:00, PC 3317 This hands-on workshop will investigate the terms 'Professional', 'Social', and 'Networking' and discuss how tools such as LinkedIn and Twitter combine their definitions; the workshop will demonstrate how social media can be utilized to foster collaboration, develop and expand professional networks, and build relationships - with an overall goal to develop a consistent personal brand across the social web. Note: The workshop will focus on individual (personal) uses of social media in a professional capacity, not private (personal) uses - although the distinction can be negligible, and will be discussed.

You will be provided instruction on how to best maximize and leverage your profiles and activities on LinkedIn and Twitter in order to establish yourself as a valuable community member, collaborate and share knowledge, and achieve professional career goals on each tool. You will learn how to save time and achieve brand consistency by integrating LinkedIn and Twitter and will be given personal brand checklists to help achieve your social networking goals. The workshop assumes you have taken Introduction to Social Media, or have equivalent experience, including - but not limited to - current and active accounts on LinkedIn and Twitter. Twitter About Me Nicholas Lamphere

Multimedia/web developer and designer

Social media instructor and consultant

Harvard Human Resources' Center for Workplace Development
(Educational Systems and Technology)

Additionally, I co-chair both the ABCD Interactive Design and
Development User Group & the ABCD Social Media User Group

E: nicholas_lamphere@harvard.edu
C: 781-718-6277

Twitter in Plain English http://youtu.be/ddO9idmax0o "Twitter is a social networking and microblogging service that enables its users to send and read other user messages called tweets. Tweets are text-based posts of up to 140 characters displayed on the author's profile page. Tweets are publicly visible by default, however senders can restrict message delivery to their friends list. Users may subscribe to other author tweets — this is known as following and subscribers are known as followers." - http://en.wikipedia.org/wiki/Twitter Why How Summary
Recap, Q&A, Resources Harvard Social http://www.addthis.com/ http://sharethis.com/ Why I Love Twitter, In 8 Words This hands-on workshop will investigate the terms 'Professional', 'Social', and 'Networking' and discuss how tools such as LinkedIn and Twitter combine their definitions; the workshop will demonstrate how social media can be utilized to foster collaboration, develop and expand professional networks, and build relationships - with an overall goal to develop a consistent personal brand across the social web.


Professional: "exhibiting a courteous, conscientious, and generally businesslike manner in the workplace"

Social: "tending to form cooperative and interdependent relationships with others of one's kind"

Networking: "the exchange of information or services among individuals, groups, or institutions Establish yourself as a valuable personal brand (community/group/team member) by publishing and sharing your expertise, knowledge, and experience - in doing so, you will also build a personal presence and increase your visibility across the social web and search engines including Google. Many of the tools below also promote networking and relationship building, important to achieve your professional and career goals. Personal Additional Resources http://www.fastcompany.com/magazine/10/brandyou.html LinkedIn Facebook Introduction Google Other Tools Break Founded: July 2006
Pricing: Free (excluding third-party tools)
Userbase: More than 110 million users worldwide
http://www.quantcast.com/twitter.com What Google offers a variety of tools that can be useful in establishing your network, including Gmail, Search, RSS Reader, and others. Note: The workshop will focus on individual (personal) uses of social media in a professional capacity, not private (personal) uses - although the distinction can be negligible, and will be discussed.



Personal Brand: Good or Bad for Your Company?
http://blog.hubspot.com/blog/tabid/6307/bid/6213/Personal-Brand-Good-or-Bad-for-Your-Company.aspx

Do people interact with companies/institutions/groups as an aggregate, or do shared interests and conversation occur at an individual level? Is our "audience" interested in learning about and interacting with the people behind a brand/name?



Exercise: "Summarize what you do for clients or your company in seven words." Introduction & registration and/or develop your profile:
http://www.facebook.com

Update your profile and post/share status updates, photos, videos, comments, interests, etc...with your friends and network. Groups and Fan Pages allow you to participate with like-minded people: sharing knowledge and expertise, building relationships, building professional networks, creating and promoting Events

Create your own Group or Fan Page: http://www.facebook.com/pages/ "How to Build Your Personal Brand" Profesional Social Networking: Defined Good or Bad? Tips & Resources Introduction & registration: http://mail.google.com/

How it is useful:
Professional appearance
Centralized use across email accounts
Gateway to other tools Gmail Search Introduction: http://www.google.com/

How it is useful:
Arguably the most powerful engine for successful searches of people, companies, and topics (keywords)
Most heavily used search engine
Can search text (web), images, videos, news, etc...
Hopefully you can find yourself on Google RSS Reader Introduction & registration: http://www.google.com/reader

How it is useful:
Consume expert content/insight from a variety of sources, including sites, blogs, Twitter, etc... Answers http://www.linkedin.com/answers

Share your expertise and knowlege by answering questions, or ask your own questions. Companies http://www.linkedin.com/companies

Find, research and follow Companies, allowing you to view recent activity, including new hires, promotions and other related information. Connections Customize Groups Jobs Profile
http://www.linkedin.com/connections

Contacts
Networking
Recommendations: Write a recommendation for someone else first!

"The Real Power of the Network is in the Second Degree"

Develop and expand your professional network Introduction & registration: http://www.linkedin.com/

Is this just another resume-builder tool? No!

We will first discuss Home (activity), Personal Profile, Profile Completion %, Custom Profile URL, Websites, Interests (Google Keywords), Status Updates, etc... LinkedIn Groups can help you stay informed and keep in touch with people that share your interests: hold monthly meetups, provide news feeds (RSS), member communication and group promotions. Create a group today: http://www.linkedin.com/groupsDirectory

Collaborate and build relationships (and your network) by sharing your expertise and knowlege through Groups

Harvard groups; Personal Branding Network group Link to: Site, Twitter, Events, Slideshare, Blog, Amazon List, etc... http://www.linkedin.com/jobs

Search
Advanced Search
Save Jobs
Networking: Who do you know? Who do they know? Who posted the job? Are you connected via Groups?
Similar jobs

Job Seeker Premium Account What Why LinkedIn is a business-oriented professional (social) networking site. "Relationships Matter"


LinkedIn can be used for networking with colleagues, sharing valuable information and resources, job searching, career advancement, recruiting, and branding and promoting your Company or business through networking, resource sharing, and discussion. Also, LinkedIn users can cross-post to Twitter and vice versa.


LinkedIn: http://www.linkedin.com/ How Founded: May 2003
Pricing: Tiered (free for basic Personal, Group and Company accounts)
Userbase: 70 million registered users
http://www.quantcast.com/linkedin.com What Facebook is a social networking website that allows users (over 13) to add people as friends and send them messages, update their personal profiles, and join networks (Groups or Pages) categorized by workplace, educational or personal interests.


Facebook can be used for networking with colleagues and friends, sharing valuable information and resources, and promoting community through the use of Facebook Groups and/or Pages. Facebook "Fan" Pages can also integrate Twitter, YouTube and Flickr channels, in addition to custom 'Boxes' and RSS feeds.


http://www.facebook.com/ How Founded: February 4, 2004
Pricing: Free
Userbase: 500 million registered users
Why Groups and Fan Pages Profile Facebook Ads "Reach over 500 million people where they connect and share" http://www.facebook.com/advertising/ Want #jobsearch tweets from experts? Follow this list: http://tweepml.org/?t=120187 http://www.delicious.com/harvardsocial/professional Profile Syntax & Tips URL Shorteners Hashtags Find (People to Follow) Search Networking & Job Search Tools Other Tips & Resources Introduction & registration and/or develop your profile:
http://twitter.com Boston-area tweetups: http://bostontweetup.com/ Q & A Recap Personal Branding 101: How to Discover and Create Your Brand:
http://mashable.com/2009/02/05/personal-branding-101/ http://learn.linkedin.com/ Top 14 Twitter Lists for Job Search:
http://joblounge.blogspot.com/2009/11/top-14-twitter-lists-for-job-search.html 38 Job Search Hashtags on Twitter:
http://joblounge.blogspot.com/2009/06/38-job-search-hashtags-on-twitter.html If You Have an Extra Half Hour
1. Write two recommendations on LinkedIn for people’s work you can vouch for.
2. Read and comment on five blog posts (especially if they’re up-and-coming bloggers vs the pros).
3. Go to search.twitter.com, put in a few topics you’re interested in, and comment on a few conversations.
4. Go to Alltop.com and discover some new blogs in a category that matters to you.
5. Read and Stumble a few good blog posts. Share them on Twitter and Facebook, too.
6. Write a list of blog topics to come up with in coming weeks.
7. Reply to the five oldest emails in your inbox. See if any of the replies would be better as blog posts to help more people.
8. Investigate two new websites or technologies that might or might not impact your work.
9. Teach one person you know about something you know about social media.
10. What would you add? Course Description Personal Branding 102: How to Communicate & Maintain Your Brand:
http://mashable.com/2009/02/12/personal-branding-102/ Personal Branding Blog (Dan Schawbel):
http://www.personalbrandingblog.com/ How to Create a Professional Brand:
http://jobsearch.about.com/od/careeradviceresources/a/profbrand.htm How to Build Your Personal Brand:
http://www.inc.com/guides/2010/05/build-your-personal-brand.html Use a professional headshot, consistently applied - does anyone want their picture taken?
Attend networking events, whether strictly in-person or via social media channels.

KnowEm Username Check - Secure your Brand or Online Identity on Social Media:
http://knowem.com/ Netiquette: http://en.wikipedia.org/wiki/Netiquette HOW TO: Build the Ultimate Social Media Resume:
http://mashable.com/2009/01/13/social-media-resume/ 13 Essential Tips for Landing a Job on LinkedIn:
http://mashable.com/2010/05/19/job-search-linkedin/ The Twitter Guide Book: http://mashable.com/guidebook/twitter/ Twitter can be used for networking with colleagues and external parties with shared interests, sharing valuable information and resources, threaded conversations, minimizing email volume, promoting events, feedback (back channel), just-in-time interaction (classroom and training), news dissemination, emergency response, public relations, sales generation, fundraising, career advancement, recruiting, and to generate website traffic. Tweets can also rank high in search results, with search engines (i.e. Google) now indexing them in near real-time. Create an account: http://twitter.com/ Twitter Basics: http://bit.ly/Twitter_Basics The Twitter Book: http://bit.ly/TheTwitterBook Twitter’s web platform only accounts for a quarter of its users – 75% use third-party apps.
Twitter gets more than 300,000 new users every day.
There are currently 110 million users of Twitter’s services.
Twitter receives 180 million unique visits each month.
There are more than 600 million searches on Twitter every day.
Twitter started as a simple SMS-text service.
Over 60% of Twitter use is outside the U.S.
There are more than 50,000 third-party apps for Twitter.
Twitter has donated access to all of its tweets to the Library of Congress for research and preservation.
More than a third of users access Twitter via their mobile phone.

Statistics from Twitter and the Chirp Conference: http://chirp.twitter.com/ Very conversational. Not broadcasting. Not marketing. Knowledge sharing. Statistics 20: Twitter 'Name' max. characters
15: Twitter username/handle max. characters
160: Twitter 'bio' max. characters
140: Max. character limit per tweet (should ideally be 120):
http://tweetshrink.com/ http://140it.com/

Twitter Home "stream" size and location:
centered, 760 pixels wide, 70 pixels from top

Twitter background image considerations:
W: 1280 pixels minimum to 2048 pixels maximum
H: 1050 pixels minimum to 1556 pixels maximum
Fixed positioning: consider large vs. tiled image
Popular size: 1920 x 1200
Make Your Own: 120 px left and 70 px top margins

Twitter background resources: http://oneforty.com/category/Background%20Images @ Reply, Retweet (RT vs. via), Direct Messages (DM/d), Other text commands


Establish yourself as a valuable member by: finding valuable people/companies to follow, retweeting (link love), @ replying, direct messaging (as possible), providing value, inserting yourself onto directories, and using hashtags to provide context to tweets. 50 Power Twitter Tips:
http://www.chrisbrogan.com/50-power-twitter-tips/ URL shorteners generate a random string of letters and numbers (usually four or five) and act as a pointer to a fully-resolved web address in significantly fewer characters - very important based on Twitter's 140 character limit.

Many third-party Twitter applications/tools come with built-in URL shorteners.

Early adopter: http://tinyurl.com/
Twiter's link service (t.co): http://support.twitter.com/entries/109623 Strong data analysis: http://cli.gs/
Popular choice for stats/analytics and custom URLs: http://bit.ly/
To view built-in HootSuite statistics: http://ow.ly/url/shorten-url
Why use hashtags? A: Hashtags 1) group common themes, ideas and content; 2) give context to your tweets; 3) become active links in your tweets; 4) can be searched; 5) heavily used for back channel/discussion; 6) can be used creatively.

Are they archivable? Short answer: somewhat

#FollowFriday - users post tweets on Fridays using the #FollowFriday hashtag and @ referencing valuable members of their Twitter world (which they feel you might also be interested in following)

Public list of popular Twitter chat hashtags:
http://bit.ly/TwitterHashtags "Hashtags are a community-driven convention for adding additional context and metadata to your tweets. They're like tags on Flickr, only added inline to your post. You create a hashtag simply by prefixing a word with a hash symbol: #hashtag."
http://twitter.pbworks.com/Hashtags How to Get the Most Out of Twitter #Hashtags:
http://mashable.com/2009/05/17/twitter-hashtags/ Ultimate Guide to Twitter Hashtags:
http://www.searchenginejournal.com/twitter-hashtags/9419/ 1. Browse/search on http://twitter.com under 'Find People' 2. Use tools like TweepSearch: http://oneforty.com/category/Find%20People 3. Perform a Google search for a specific person
4. Use HarvardTweets (Harvard affiliates' Twitter feeds): http://tweets.cs50.net/ 5. Rabbit Hole: Research who follows you; who does your following follow?
6. Use Twitter directories like http://wefollow.com/ 7. Recommendations: http://twitter.com 8. Use popular hashtags such as #FollowFriday
9. Examine Twitter lists: http://mashable.com/twitterlists/ 10. Top business execs on Twitter: http://exectweets.com/ 10 Ways to Find People on Twitter: http://mashable.com/2009/07/02/twitter-people/ C-Suite Lists: http://mashable.com/2010/08/03/c-suite-twitter-lists/ Mashable List Directory: http://mashable.com/twitterlists/ 1. Use the Twitter Search function ('Save this search', 'favorite' a result)
2. Use http://search.twitter.com/
3. Use the 'Advanced Search' to refine search parameters
4. Use 'Twitter Search' browser add-on/extension 5. Use other Twitter search tools: http://oneforty.com/category/Search
6. Use search engines (i.e. Google) Establish yourself as a valuable member by following relevant people/companies, retweeting (link love), @ replying, direct messaging (as possible), providing resources, adding yourself to directories, and using hashtags effectively.

38 Job Search Hashtags on Twitter: http://joblounge.blogspot.com/2009/06/38-job-search-hashtags-on-twitter.html Top 14 Twitter Lists for Job Search: http://joblounge.blogspot.com/2009/11/top-14-twitter-lists-for-job-search.html Want #jobsearch tweets from experts? Follow this list: http://tweepml.org/?t=120187 400+ Twitter Feeds of Job Openings From Around the World: http://jobmob.co.il/blog/twitter-job-openings-postings-leads/ Twellow: http://www.twellow.com/category_users/cat_id/144 (Employment/Career/Job Search) WeFollow: http://wefollow.com/ TweetMyJobs: http://tweetmyjobs.com/ (uses hashtags #TweetMyJobs and #HireFriday @tweetMyJobs) TwitJobSearch - a job search engine for Twitter: http://www.twitjobsearch.com/ http://mashable.com/twitterlists/business-professions/hr-recruiting/ Establish yourself as a thought leader (or subject matter expert) by providing valuable resources and news to your followers, using effective tweet habits and best practices - including use of hashtags, @ replies, retweeting, Lists, etc...

Content Curation for Twitter: How To Be a "Thought Leader DJ":
http://blogbrevity.posterous.com/content-curation-for-twitter-how-to-be-a-thou Thought Leaders Twitter List: http://listorious.com/kitson/thought-leaders Ask and Answer Questions: http://mashable.com/2009/04/21/twitter-questions-answers/ OneForty (tools): http://oneforty.com/ 8 Tips for Managing a LinkedIn Group: http://mashable.com/2009/12/04/linkedin-groups/ 5 Tips for Creating, Promoting and Managing a LinkedIn Group: http://bit.ly/5tipsLIgroup The Facebook Guide Book: http://mashable.com/guidebook/facebook/ Microsoft Launches Outlook Facebook Integration:
http://mashable.com/2010/07/13/outlook-facebook/ Group vs Page: http://mashable.com/2009/05/27/facebook-page-vs-group/ Building Your Brand Presence in Facebook (PDF): http://bit.ly/aD0AeP Add Twitter, YouTube, Flickr Tabs to Facebook: http://www.involver.com/gallery.html Example:
http://www.facebook.com/Harvard Chris Brogan says: The Harvard University Social Media User Group meets monthly to discuss & demonstrate the variety, security, cost, implementation & uses of social media tools and the social web.

Twitter: http://twitter.com/HarvardSocial
Email: abcd-social@abcd.harvard.edu Email: nicholas_lamphere@harvard.edu
Phone: 781-718-6277
Twitter: http://twitter.com/HarvardCWD
Website: http://bit.ly/HarvardSocial Delicious bookmarks: http://www.delicious.com/HarvardSocial Yammer: http://www.yammer.com/harvardsocial LinkedIn: http://www.linkedin.com/in/nicholaslamphere Personal Branding 101: How to Discover and Create Your Brand:
http://mashable.com/2009/02/05/personal-branding-101/ Personal Branding 102: How to Communicate & Maintain Your Brand:
http://mashable.com/2009/02/12/personal-branding-102/ Personal Branding Blog (Dan Schawbel):
http://www.personalbrandingblog.com/ How to Create a Professional Brand:
http://jobsearch.about.com/od/careeradviceresources/a/profbrand.htm How to Build Your Personal Brand:
http://www.inc.com/guides/2010/05/build-your-personal-brand.html Amazon Wish List: http://amzn.to/HarvardSocialWishlist HOW TO: Build Your Personal Brand on LinkedIn:
http://mashable.com/2009/07/27/linkedin-personal-brand/ HOW TO: Build Your Personal Brand on Facebook:
http://mashable.com/2009/04/02/facebook-personal-brand/
HOW TO: Build Your Personal Brand on Twitter:
http://mashable.com/2009/05/20/twitter-personal-brand/ 14-Step Personal Brand Promise Checklist:
http://www.socialmediatoday.com/SMC/207611 The Social Media Style Guide - 8 Steps to Creating a Brand Persona:
http://www.briansolis.com/2010/06/the-social-media-style-guide-8-steps-to-creating-a-brand-persona-2/ 11 Ways To Make A Great Linkedin Profile:
http://recareered.blogspot.com/2007/08/build-linkedin-profile-that-you-can-be.html 5 Rules for Professional Social Networking Success:
http://mashable.com/2010/07/02/professional-social-networking/ http://www.chrisbrogan.com/branding-basics-2011/ Exercise: Online Identity Calculator
http://www.onlineidcalculator.com/ LinkedIn Checklist http://www.onlineidcalculator.com/digitalscale.php The Discipline to Write Daily: http://www.chrisbrogan.com/the-discipline-to-write-daily/
Personal Branding in Social Media: A First Checklist:
http://www.socialmediatoday.com/mike-johansson/206258/personal-branding-social-media-first-checklist
PingTags - A scannable, clickable, trackable way to connect your business card with LinkedIn
http://www.chrisbrogan.com/pingtags-adds-qr-code-access-to-your-linkedin-profile/ http://pingtags.com/
1. Frequency:
2. Categories
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