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UX PROJECT 01: SARA'S FOOD FOLIO

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by

Sophie Greenfield

on 24 August 2017

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Transcript of UX PROJECT 01: SARA'S FOOD FOLIO

THE PROBLEMO
Sara loves to record recipes. She has over 1000 images of beautiful food images stored on her iPhone. She can't find a simple, intuitive way to add recipe and pricing details to her image library.
SOLUTION TIME
We worked on a mobile application concept to solve Sara's specific problem:
The food mobile blogging tool for iPhone. Working title "Food Folio"
THE PROCESS
1. QUIZZING SARA:
User research / gathering qualitative information and noting key anecdotal quotes...
ITERATIONS
DESIGN VERSIONS
Version 01 required revision after Sara's initial review...
USER FLOWS
2. Mapping user task flows
UX PROJECT 01: SARA'S FOOD FOLIO
Utterly missed the point
the first time round!
Maxims:
a) Don't rely on assumptions.
b) Actively listen, it's not about you!
THE POP APP
https://popapp.in/w/projects/5591ce34fa06f11977759755/preview/55950e63168bc14427239781
Full transcript