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Copy of Business Canvas

Business Template
by

Dave so

on 13 January 2015

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Transcript of Copy of Business Canvas

Company Profile
Product/ Marketing
Activities and Operation
Social Responsibilities
Financial
Channels
More about The Business Model Canvas: http://en.wikipedia.org/wiki/Business_Model_Canvas
Products made:

Nestle
Who Nestle Sell To?
- Nestle sell their products to wholesalers for channel of distribution
- Nestle also sell their products to customers so they can have a tastier and healthier products to enjoy


1. Milk Products and Nutrition
2.Prepared Dishes & Cooking aid
3.Beverages
4.Chocolates
Number of employees working in Nestle
- Nestle USA has 25,000 employees across 115 locations in 35 states
- Nestle employ around 333 000 people in over 150 countries
- Nestle employed approximately 328,000 people around the world.
Where is Nestle Located?
- It is located Worldwide


- Name: Nestle
- Web Address: http://www.nestleusa.com/
- Address: Nestle USA, Inc. 800 North Brand Blvd. Glendale, United States
- Phone: +1-818-549 60 00
- Fax: +1-818 549 69 52
- Year Founded: 1866
- Main product: Crunch ( Chocolate Bar)
- Chief Executive Officer: Paul Bulcke
- Board of Directors: Beat Hess (Chairman's and Corporate Governance Committee)
- Total Sales: $10 billion in sales in 2013
-Has 449 factories in 86 Countries

Channel of distribution is the process which a supplier directs marketing activity by involving and motivating parties comprising its channel of distribution
Inbound Logistics
Raw Cocoa
Dave Sen
Mr. McKenna
Lasted Edited: 08-Jan-15

Processing
Packaging
Cardboard/Material Manufacture
Outbound Logistics
Packaging
Transportation
Grocery Store
Customers
Wholesalers
Customers
- Every person, of any age group,gender etc is the target
- Nestle target its customers by knowing their need and demands
Competition
Nestle's Competitors may be categorized in two main types:
Packed Foods companies
- Unilever NV
- Kraft Foods
- (Cadbury)
- Schweppes
- Groupe Danone
- Hershey Foods
Store brands from retailers
- Safeway
- Wal-Mart stores
- Walgreen Company
Nestle: Advertising Strategy
- Reduce prices and introduce smaller packages for product to make them affordable
- The Company has also promoted there products like giving free samples of the new products free with old popular and famous product
Nestle: Advertising Strategy
I agree with the way Nestle used the 4P's of Marketing because they seem to know who to sell their products to,where to sell their products it, how to advertise their product and the affordability of their product.
Financial Statement
Balance Sheet 1
Balance Sheet 2
Income Statement 1
Income Statement 2
Graph of Total Sales
Of the last 5 years
Is Nestle Profitable?
I think that Nestle will become even more profitable in the future, because based on the facts and calculations i gathered, in 2014 Nestle’s sales increased by 2.7%.
&
Corporate Social Responsibility
Employee Safety
Nestle ensures safety for employees
and the improvement in labour quality. This allows the workers to increase their knowledge and skill which resulted in innovation. Innovation increases the company's comparative advantage in the competition.
Environmental
Corporate Social Responsibility
- Nestle Planted 750,000 trees in Malaysia to protect the river ecosystem as part of reforestation project.
- Nestle also plans to reduce 5% water per ton of production to reduce water pollution.
Corporate Social Responsibility
Society
- Nestle has constantly innovating and changing their products to fulfill customers need.
- Nestle plans to double the number of nutrition and physical activity education around the world.
Corporate social responsibility
Recommendation
• Company Name: Nestle
• Primary Product: Dairy Products
• Stock Exchange on which the company shares are traded: OTC
• Stock Exchange Symbol: ARC
• Current Share Price : 71 Swiss dollar
• Recommendation: Hold (leave it)
• Rational – Doing my research on Nestle many people say that its Nestle's products tastes good. In my opinion i think Nestle is a good company not only because of the products made there but because of it's Good csr, good finance stuff, good stock trend, but Nestle's stock is kinda too Expensive.


References:
- http://www.nestle.com/ ( Global)
- http://www.nestleusa.com/ (USA)
- http://www.google.com
- http://financials.morningstar.com/income-statement/is.html?t=NSRGY
- http://www.slideshare.net/bhoumikchandrakar1/nestle-by-prism-boys?related=6
- http://www.glassdoor.com/Reviews/Nestl%C3%A9-Reviews-E3492.htm
- http://www.productreview.com.au/p/nestle-nan-ha-aa-gold.html
- http://www.nestle.com.my/aboutus/investors/business_review

Full transcript