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Transcript of Steve Jobs:
By Jessie Suchomel
What was his deal?
History: The Beginnings of Apple
Pixar Animation Studios
Founder/Co-founder of Apple Computers (later Apple Inc.), Pixar Animation Studios, and NeXT Computer Inc.
Known as the "Father of the Digital World"
legendary, futurist visionary who created a sensation across the globe with his personal computer revolution
Born February 24, 1955
Met Steve Wozniak, shared a love of electronics--> future business partner
Dropped out of college after a semester
Journeyed to India to be a hippie and receive enlightenment
Jobs and Wozniak began with compact circuit board
Founded Apple Computer Company together
1976: Apple I Computer invented- $666.66
Apple II Computer, first personal computer to generate color graphics
The Lisa computer is announced, the first computer to use a mouse; it fails
The Macintosh computer is commercialized through the Superbowl, and released
Jobs and Wozniak resign from Apple Computers
NeXT Computer Company
Jobs envisions most advanced software possible
1988: NeXT Cube ahead of its time, $10,000
Co-founders and producers give up
1993: NeXT becomes a niche software company and drops hardware
1986: Jobs buys the graphics design portion of Lucasfilm Empire for $10 million; incorporates them as Pixar
Early years, sold high-end computer graphics to workstations for institutions
Animations group small, survived only for publicity
Software-only in 1990
In 1991, Disney signed with Pixar for making a full-feature computer-animated movie
public, huge box office success
Jobs becomes a billionaire!
Back to Apple:
Apple Computers struggling, sales plummeting
1996: Gil Amelio saves company by cutting one third of workforce, buys NeXT for $400 million
1997: Jobs gets rid of Amelio, explains his plan to revive Apple Computers at Macworld Boston
1997: Jobs is both "interim" CEO of Apple Computers and CEO of Pixar
CEO of Apple
Places new executives, reviews all Apple staff for usefulness
Released the iMac in 1998
At Macworld in 2000, demoed new software, Aqua, and Mac OS X: Apple's next generation computer operating system
Became official CEO of Apple
Huge transition for Apple, saved it from dying off
Digital Hub Strategy:
Jobs saw "desktop video" as Apple's way to make market share grow
iMac DV pioneered this concept with iMovie
Took the idea of desktop video and expanded it to other popular consumer digital devices
Software for the Mac would include these innovative apps that no other computer had
Launched the idea in 2001 at Macworld
Known as the "Digital Hub Strategy"
Apple Retail Stores:
Jobs makes bold decision to open chain of Apple retail stores in 2001
Seen as an outdated idea, PC stores closing left and right
iPods-The Next Big Thing:
Digital music was becoming increasingly popular, but it was low quality
Jobs started development of an Apple-branded MP3 player before 2001 holiday season: the iPod was born
"1,000 songs in your pocket"
Sales skyrocketed, $300 iPod
iPod used music piracy, Jobs invented a new legal music industry, iTunes Music Store, in 2003
Jobs with his iPod minis
"iPod" became synonymous with "music player"
iPod mini 2004
"Impossibly Small" iPod Nano 2005
iPod Shuffle 2005
The iPod brought enough crowds into Apple stores to put Apple's growth rate ahead of Windows in 2005
The Grand Switch to Intel:
Jobs announced that after many years using PowerPC microprocessor architecture in Macs, Apple would use the more power-efficient Intel platform
Apple had previously made mocking campaigns toward Intel
Macs become More Efficient!
Paved way for slim MacBook Air notebooks
Opened up Apple to a new field of customers.
Intel Macs could run both Mac OS X and Windows
Became the platform of choice for the majority of developers
Jobs began working on a tablet in 2003
Realized he could use the same technology in a phone
Proved he could make "an iPod, a phone, and an Internet communicator all in one" in 2007
iPhone disrupted traditional phone business
Official name change from "Apple Computers" to "Apple Inc."
2008: iPhone 3G
2008: iPhone SDK and App Store
There's an app for that!
The New Apple:
Completed iPad in 2010
Ran on iOS rather than Mac OS X
iPad 2 in 2011
iCloud in 2011: Allowed users to sync email, documents, and media across their Macs, iPhones, iPod touches, iPads and Apple TVs
Leaving His Legacy:
Diagnosed with pancreatic cancer in 2003
Took a medical leave 2009
Hired the dean of the Yale School of Management to create 'Apple University'
Unveiled his plans for the future Apple campus in Cupertino
Had his biography written
Watched iPhone 4S unveiling on his deathbed
Died peacefully with family at his side October 5, 2011
Apple's Later Innovations:
iPad (3rd generation)
iPad (4th generation)
iPod Nano (7th generation)
iPod Touch (5th generation)
Mac Pro (2nd generation)
iPad Air (2nd generation)
The Future of Apple:
iPad Mini (2nd generation)
New Unnamed Apple Music Service
"There are products that we're working on that no one knows about, yes -- that haven't been rumored about yet,"
[Steve Jobs] is in my heart and he's deep in Apple's DNA. His spirit will always be at the foundation of the company. I literally think about him every day. His office is still left as it was. ... His name is still on the door.