Loading presentation...

Present Remotely

Send the link below via email or IM


Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.


Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks


No description

jade crowley

on 9 March 2014

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of YOUTH FASHION

Mintel Report estimated that the clothing and footwear market for 15-24 year olds, remained flat throughout 2013.
Rising by a marginal 0.3% to 14.4 billion
Predicted to grow by 10% and reach 15.7 billion

A major influence which occurs outside the Fashion industry but plays a major part is the environment.

We begin to start using harsh chemicals such as Pesticides &Dyes which can be harsh for the environment.

We waste gallons of Water.

Energy & waste Fast fashion plays a major part for the environmental issues.

To become more eco friendly, people can start to recycle or reuse their old clothes (Igcohen, 2013).
expectations of society for retailers to become more ethical (Mintel, 2013).
'Green clothing' increasingly important issue - taken on board by Next and Topshop (Topshop, 2013).
Youth unemployment - high and along with university fees =limits age-group's spending power

competing technology development

associated/dependent technologies

maturity of technology

manufacturing maturity and capacity

information and global communications

consumer buying mechanisms/technology

innovation potential

intellectual property issues (Mintel, 2012).

consumers turned to lower cost items due to economic climate.

successful retailers provide credible and affordable catwalk interpretations (Mintel, 2013).

growing competition at value end of the market (Mintel, 2013).
Employment: security/safety within roles, lawsuits against companies (Mintel, 2011).
Trading Laws: trading regulation's, exploitation of workers outside UK (Keynotes, 2012).
Protecting Copyright: brand plagiarism, law firms working with young designers (Mintel, 2011).

Regulations in place enforcing a responsibility for those working in the Youth Fashion sector and the target audience themselves.
concerns of exploitation of cheap labor in developing or 'third world' countries
EU set restrictions and legislation relating to worker's rights and child labor
need to create positive public image in regards to standards and values
ecological/environmental issues current legislation home market future legislation international legislation regulatory bodies and processes government policies government term and change trading policies funding, grants and initiatives home market lobbying/pressure groups international pressure group wars and conflicts 
Young people are increasingly feeling the economic squeeze due to increased tuition fees, the rising cost of living and inflation outpacing wage growth (Mintel, 2013).

One in four 16-24s described their financial situation in August 2013 as “Tight – I am making ends meet, but only just”, which has risen from one in six the previous year (Mintel, 2013).

Buying new clothes remains a top priority for a quarter of 15-17 year olds.

5-17 year olds are willing to spend a bit more to keep up with the latest fashion (Mintel, 2013).

Growing numbers of tourists from regions such as the Far East will benefit youth fashion retailers with flagship stores in London and renowned youth fashion brands (Mintel, 2013).
Image one, available at - http://weheartit.com/entry/24538072 (last accessed 01/02/2014)

(Mintel, 2013) - http://0-academic.mintel.com.emu.londonmet.ac.uk/display/638326/

Target market for youth fashion is generally under 25’s with 61% stating clothing and footwear as being one of the top areas of expenditure.

This target market is believed to be the most trend orientated and fashion conscious age group as fashion is now the ultimate spend priority of 15-19 year olds.
There are many influences which occur in the fashion industry which may have a massive impact on the consumers of youth fashion. One of my main affects is that young adults are finding it very difficult to find jobs; retailers are looking for more experienced workers which make it very difficult for youths to work. This influence the youth as it puts a limit on what they can spend their money on. According to the guardian poll (2009), another main issue is that ‘there is a lack of things to do and places to hang out’ this means that the consumers are less worried about buying more clothes as they stay home more often.
The media is a vast form of communication that teenagers look up to when it comes to fashion.

They look up to celebrities and copy their sense of style.

According to Ashley (2011), fashion for teenagers is the result of the desire to be like a celebrity.

Celebrities are the greatest influences on teenagers in the modern world, and they can have a huge impact on a teens' ideas about fashion and its importance.

Image three, available at - http://haydenwilliamsillustrations.tumblr.com/page/58 (last accessed 03/02/2014)
Image two, available at - http://www.flickr.com/photos/x_fashionluva_x/6526862941/in/photostream/ (last accessed 03/02/2014)
It is obvious that youth fashion takes up a large amount of the market with retailers such as Topshop and River Island providing fashion for those aged 15-25. Online retailers also benefit from youth fashion as society today sees the majority of youth purchasing items via the internet from sites such as asos and miss guided.
Less income for youth consumers
Young consumers now buying clothes less frequently causing youth fashion stores to face a shrinking audience
Lack of money is causing young consumers to be lured away from mid market high street retailers to value retailers such as Primark

Many young consumers are now buying online instead of purchasing in store
The popularity of social networking sites is powerful for youth fashion brands to target their audience
Image four, available at http://0-academic.mintel.com.emu.londonmet.ac.uk/display/689768/ (last accessed 09/02/2014)
Topshop has teamed up with Google to create a series of digital innovations to engage conumers around the forthcoming London Fashion Week (Marketing Magazine, 2014).

3D printers

Image one, available at - http://weheartit.com/entry/24538072 (last accessed 01/02/2014)
Image two, available at - http://www.flickr.com/photos/x_fashionluva_x/6526862941/in/photostream/ (last accessed 03/02/2014)
Image three, available at - http://haydenwilliamsillustrations.tumblr.com/page/58 (last accessed 03/02/2014)
Image four, available at - http://0-academic.mintel.com.emu.londonmet.ac.uk/display/689768/ (last accessed 09/02/2014)


(Mintel, 2013) - http://0-academic.mintel.com.emu.londonmet.ac.uk/display/638326/
(Mintel, 2013) - http://0-academic.mintel.com.emu.londonmet.ac.uk/search/?q=youth+fashion
Ashley (2011) - http://mediaaffectteenslifestyleandfashion.blogspot.co.uk/
(Mintel, 2013) - http://0-academic.mintel.com.emu.londonmet.ac.uk/display/689768/
(Mintel, 2011) - http://0-academic.mintel.com.emu.londonmet.ac.uk/display/604869/?highlight
(Marketing Magazine, 2013) - http://marketingmagazine.co.uk
(Topshop, 2013) http://www.topshop.com/en/tsuk/category/reclaim-to-wear-178/home?geoip=noredirect
(Keynotes, 2012) - http://www.keynote.co.uk/market-intelligence/view/product/10794/legal-services-to-consumers?highlight=legal&utm_source=kn.reports.search
Guardian Poll (2009) - http://www.theguardian.com/society/poll/2009/apr/15/young-people-poll
(Igcohen, 2013) - www.igcohen.com
Fashion is something we deal with every day. It can be a way for people to express individual uniqueness, emotion and even the ability to transform and make a social statement.

Retailers owned by the arcadia group including the likes of topshop and miss selfridge are key players (mintel, 2011)

H&M is also a key player (mintel, 2011) promoting its brand by collaborating with international designers such as versace

Asos has become one of the most popular online key player with three in ten 16-24s purchasing from the site (Mintel, 2013)

New Look, Zara and River Island are also retailers that are key players within youth fashion today
Jade Crowley, Sophie Griffiths, Ngoc Tran, Rose Sadler, Annie Wigginton
Full transcript