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SWOT-Micro Teach 1: Strategic Management

Advanced Organizer for Strategic Management Unit
by

Aimee Kroll

on 7 November 2011

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Transcript of SWOT-Micro Teach 1: Strategic Management

The Strategic Management Process
Mission
Objectives
Situation Analysis
Strategy Formulation
Implementation
Control
PEST ANALYSIS
An overview of the political, economic, social, and technological factors to be considered when analyzing the external macro-environment.
SITUATION ANALYSIS
Internal Analysis
External Analysis
Strengths
Weaknesses
Opportunities
Threats
SWOT PROFILE
Competitor Analysis
The Experience Curve
The Value Chain
The BCG Growth-Share Matrix
www.netmba.com/strategy
Full transcript