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Ceva Animal Health

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on 22 August 2013

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Transcript of Ceva Animal Health

Structure of the organisation
Ceva Santé Animale’s global business operations are divided into 6 zones across the world:
42 countries worldwide
13 research & development centres
21 productions sites
3,000+ employees

Ceva Animal Health (UK) recent restructure:
Companion Animal
Company background
Vision & Mission
Vision: World health that goes beyond animal health.

Threefold mission: “
Together, beyond animal health

Broader social issues:
•Helping to provide food to the world

•Combating zoonosis

•Promote the benefits of the essential link between humans and companion animals
Market share
Ceva Santé Animale has a 3.2% market share from the total Animal Health market worldwide and is still progressively growing
Product range
Ceva Animal Health Ltd
Dedicated to the development of pharmaceutical products & well-being of animals, worldwide

Subsidiary of Sanofi-Aventis until it went through a leveraged management buyout in 1999.

Ceva Santé Animale (HQ) - is an independent global leader in animal health.

UK subsidiary: Ceva Animal Health Ltd (2000)
Ceva UK have a combined product portfolio of 45 products in total.

Market leading products: Feliway® & Adaptil®

Product differentiation through brands/ranges

Generic products increase competition
Similar product portfolios allows companies to compete on price
Practices to demand discounts

Ceva demonstrate efficiency for their consumers as well as retain profit margins for their customers
Thank you!
Full transcript