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Ceva Animal Health
Transcript of Ceva Animal Health
Ceva Santé Animale’s global business operations are divided into 6 zones across the world:
42 countries worldwide
13 research & development centres
21 productions sites
Ceva Animal Health (UK) recent restructure:
Vision & Mission
Vision: World health that goes beyond animal health.
Threefold mission: “
Together, beyond animal health
Broader social issues:
•Helping to provide food to the world
•Promote the benefits of the essential link between humans and companion animals
Ceva Santé Animale has a 3.2% market share from the total Animal Health market worldwide and is still progressively growing
Ceva Animal Health Ltd
Dedicated to the development of pharmaceutical products & well-being of animals, worldwide
Subsidiary of Sanofi-Aventis until it went through a leveraged management buyout in 1999.
Ceva Santé Animale (HQ) - is an independent global leader in animal health.
UK subsidiary: Ceva Animal Health Ltd (2000)
Ceva UK have a combined product portfolio of 45 products in total.
Market leading products: Feliway® & Adaptil®
Product differentiation through brands/ranges
Generic products increase competition
Similar product portfolios allows companies to compete on price
Practices to demand discounts
Ceva demonstrate efficiency for their consumers as well as retain profit margins for their customers