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Neepawa/Gladstone

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Manitoba/Ontario Prezi

on 7 May 2014

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Transcript of Neepawa/Gladstone

Neepawa/Gladstone
Strengths
Effective communication (Brian)
Caring attitude
Positive leadership
Effectively organize people (Brian)
Full line of products and services; food, fuel, chemical, fertilizer
New food store coming in fall 2013
Weaknesses
Challenged by communication with younger generation (Brian)
Lack of patience (Brian)
Difficulty keeping up with technology (Brian)
Neepawa food store is a weak line right now...hence the new store
Opportunities
New Food store in the fall 201
Threats
Larger competitors are exploring the possibility of moving into Neepawa
S.W.O.T
Strengths of your Current Media Plan
Newspaper
- Shows picture
- It starts to tell a story
- Presumably reaches your target
audience
Why Advertise
BUILD STORE TRAFFIC
PROMOTE COMPETITIVE ADVANTAGE/UNIQUE SELLING POSITION
PROMOTE NEW STORE OPENINGS
Educate consumers
Meet the competition
Promote the way you do business/innovation
Promote regular price merchandise
People respond to "needs" not "ads"
When someone is in need of your product or service, your company MUST be at the top of their mind in order to have a chance at their business!

Top-of-mind awareness is achieved by frequency and consistency in your marketing campaign
It's Personal
Radio makes a personal connection with its listeners
The radio station they listen to is THEIR radio station
Radio is a personal yet mass media version of word of mouth
It's Sound
Radio is sound and sound is memorable. Consider music and all those songs you know the lyrics to without ever intentionally learning them.
It's Mobile
Radio is on:
In the car, at home and at work
Streaming online and on your mobile phone
It’s in stores, restaurants and at the dentists office
Radio is always accessible
It's Effective
Your potential customers spend more time on a typical work-day with radio than any other type of media. 92% of adults listen to radio an average of 20 hours per week.
Where ever you are...
radio is there with you
Daily
Triggering Events
100 x $150
=$7,500
Weekly
Triggering Events
350 x $150
=$52,500
Monthly
Triggering Events
1,400 x $150
=$210,000
Yearly
Triggering Events
16,800 x $150
= $2,520,000
Full transcript