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sony company presentation

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augustus sherman

on 5 December 2012

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Transcript of sony company presentation

Background of Sony:

Sony found its beginning in the wake of World War II. In 1946, Masaru Ibuka started an electronics shop in a bomb-damaged department store building in Tokyo. The company had $ 530 in capital and a total of eight employees. The next year, he was joined by his colleague, Akio Morita, and they founded a company called Tokyo Telecommunications Engineering Corporation. The company built Japan’s first tape recorder, called the Type-G. In 1958 the company name was changed to Sony.

Sony is one of the world's leading manufacturers of consumer electronics as well as broadcast and professional products

Sony is the only company that can deliver complete, end-to-end solutions for today’s HD world. Sony Company provides the tools for her customers to create, edit, store, share and enjoy High Definition content.

Established in 1946 in Japan

Known for its innovative and high quality products
Wide-ranging technologies in digital imaging, 3D/4 k and others.

Strengths

Image sensors

Key components in the imaging and medical fields

Image processing technology Imaging Business

Mutual supply of key components, etc.

Strengthening the competitiveness of product/price- Net income at Sony, the maker of Bravia televisions and play station game consoles, was 72.3 billions yen ( $886 millions) in the three months that ended Dec. 31, compared with 79.2 billions yen in the same period a year earlier. Besides the currency, profit was hurt by the ever-intense competition in the global flat-panel TV market. In comparison, net profit for the same period was $ 6 billions at apple and an equivalent of $ 3 billions at Samsung electronics. Still, Sony’s quarterly performance beat an average forecast of 65.9 billion yen by six analysts in a Bloomberg Medical Business Medical Business Integration of advanced technology-Sony has targeted medical, healthcare and biotechnology business as a growth sector in the future. The company acquired iCyt Mission Technology, Inc. ( renamed Sony Biotechnology Inc. in 2012) Creation of new medical equipment (establishment of medical business joint venture) – On September 28, 2012, Sony announced that the company will establish a joint venture to develop new surgical endoscopes with 4k resolution (or higher) and 3D capability Capital Alliance
Investment of $50 billion yen in Japan. Sony said sales for the quarter fell because of a strong yen, which erodes the value of overseas earnings in the home currency. The company lowered its full-year revenue forecast to 7.2 trillion yen, from 7.4 trillion yen. In the last three months of 2010, the yen was almost 9 percent stronger against the dollar and 19 percent stronger against the euro compared with a year earlier.
Capital Alliance
Investment of $50 billion yen in Japan. Sony said sales for the quarter fell because of a strong yen, which erodes the value of overseas earnings in the home currency. The company lowered its full-year revenue forecast to 7.2 trillion yen, from 7.4 trillion yen. In the last three months of 2010, the yen was almost 9 percent stronger against the dollar and 19 percent stronger against the euro compared with a year earlier.
Capital Alliance
Investment of $50 billion yen in Japan. Sony said sales for the quarter fell because of a strong yen, which erodes the value of overseas earnings in the home currency. The company lowered its full-year revenue forecast to 7.2 trillion yen, from 7.4 trillion yen. In the last three months of 2010, the yen was almost 9 percent stronger against the dollar and 19 percent stronger against the euro compared with a year earlier.
Capital Alliance
Investment of $50 billion yen in Japan. Sony said sales for the quarter fell because of a strong yen, which erodes the value of overseas earnings in the home currency. The company lowered its full-year revenue forecast to 7.2 trillion yen, from 7.4 trillion yen. In the last three months of 2010, the yen was almost 9 percent stronger against the dollar and 19 percent stronger against the euro compared with a year earlier. III. Sony’s Business Plan: The Sony Corporation is mainly focused on the electronics for example, I T products and components, Game like playstation, and Entertainment such as motion pictures and music. Sony Corporation is not only representing a wide range of business, but they remain globally unique. They want to fully leverage this uniqueness in aggressively carrying out their convergence strategy so that they can continue to emotionally touch and excite their customers. The business direction of Sony Corporation is to market and distribute innovative and highly quality consumer electronic products III. Sony’s Business Plan: The Sony Corporation is mainly focused on the electronics for example, I T products and components, Game like playstation, and Entertainment such as motion pictures and music. Sony Corporation is not only representing a wide range of business, but they remain globally unique. They want to fully leverage this uniqueness in aggressively carrying out their convergence strategy so that they can continue to emotionally touch and excite their customers. The business direction of Sony Corporation is to market and distribute innovative and highly quality consumer electronic products Combine digital-imaging technology with surgical imaging equipment to meet the requirements of advanced surgery.

Enhance systems integration by utilizing an AV solution based on Sony’s digital imaging and communication technology

Expand portfolio of imaging-related products

Increase sales volume

Improve system performance of related products Review cost structures

Improve cost structures through mutual supply of key components, etc.

Strengthen product competitiveness

Mainly compact digital cameras
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