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Ethnic Marketing


Janet Balano

on 6 May 2010

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Transcript of Ethnic Marketing

Ethnic Marketing: Effective Marketing Strategies Ethnic Market Communication Challenges Accepting the challenge of cultural diversity Ethnic Marketing Conclusion
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find out here Outline 1. What is Ethnic Marketing? 2. Effective Ethnic Strategies 1. ETHNIC DIVERSITY 2.leVEL OF eTHNICITY 3 . 3. 3.lAUNCHING eTHNIC mARKET 3. Ethnic Market Communication
Challenges 4. Conclusion 5. Sources Considering Ethnic Diversity and Personal Marketing: Determining the level of Ethnicity of the Target: Launching Ethnic Marketing: Cultural Uniqueness Community leaders Beliefs, symbols and practices languages Environmental Economic Social Identify communities Identify Values Identify the group Cultural Norms Language 1. Marketing is of vital importance when attemting to create programs for diverse, multi need audiences. 2. Personal Marketing techniques are more effective 3. Take into account the level of ethnic diversity 4. Understanding of the communication challenges References: 1. http://edis.ifs.ufl.edu 2. http://www.publications.villanova.edu/concept 3. http://books.google.com/books 4. http://www.royalmail.com/portal Thank you for your attention! Thank you for your attention!
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