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Persuasive Techniques

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by

Jill Moreno

on 29 November 2016

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Transcript of Persuasive Techniques

Positive and Negative Persuasive Techniques

*Supporting Details
Details which support or further prove the thesis

Examples include:
Providing evidence such as examples, facts, and opinions
errors in reasoning
Loaded Terms
the use of strong emotional
words without
supporting evidence
to back up the words
Rhetorical Device #1- Appeal to Logic
AKA: Appeal to Reason (Logos)
appeal to the "head" rather than the "heart"
through the use of facts, statistics, and logical evidence that is difficult to argue against.
*Rhetorical Device #2
Appeal to Emotion (Pathos)
Appeal to the reader's heart, or emotions, in an effort to get the reader to care about a problem or issue
a statement that can be proved
with supporting information
Caricatures- to represent or imitate in an exaggerated or distorted manner (can be graphic, spoken or written)
*Opinion
a writer's personal beliefs
and views
Commonplace Assertion-
statements that people might accept as facts but are not necessarily true

*Rhetorical Device
The techniques used by writers and public speakers to persuade the audience.


false statements
Incorrect Premises
Writer appeals to the reader's sense of justice, or presents himself as a person who can be trusted.
Rhetorical Device #3-
Appeal to Ethics (Ethos)
The writer uses an expert opinion to try and convince the audience that if an expert agrees with the writer's opinion, the writer's opinion must be correct.
*Rhetorical Device #4
Appeal to Authority
Argument- a writer's opinion on an issue or problem
In a persuasive essay the argument would be the writer's thesis
Negative Persuasive Techniques
Rhetorical Fallacies-
misleading information meant to distract the audience from the real issue
Logical Fallacies
False Assumptions-
an incorrect idea offered without proof
Leading Questions-
one in which the questioner suggests the answer he or she is seeking
Full transcript