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Social Media for Community Engagment (Presentation at #CILIPS13)

Prezi from session delivered at the CILIPS annual conference in Dundee, June 4th 2013.
by

Jennifer Jones

on 25 October 2014

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Transcript of Social Media for Community Engagment (Presentation at #CILIPS13)

Jennifer M. Jones
Social Media for
Community Engagement

Social Media in 2013
#CitizenRelay
What is possible?
Social Media
Content Strategies

Challenges
Constantly evolving space
Conclusions
10 years ago
8 years ago
5 years ago
2 years ago
1 year ago
practice over
technology
low
medium
high
highest
free platforms
(demands in) digital literacy
Social Media
Surgeries
Our Digital Planet
Digital Sentinel
Resources
Timeframes
Objectives
Multimedia
Accessibility
Immediacy
Interactive
Event-based
Provides shared context
Grow Networks
visualizing
networks
Peer-to-peer
Support
2003
(via http://wonder-tonic.com/geocitiesizer/)
transitional space
web as a platform
web 2.0
2004
browser-based
the internet as a space,
rather than an object
personalised, networked
environments
focus on the
social experience
of the user
internet speed improve with broadband
3rd party server space
to host multimedia content
mobile phones with
access to the web
AND possibility for
audio/video production
2005
2008
Twitter
Facebook
identity management
profile based
emerging info-lit tool
public data,
networks visualised.
#hashtags
amplified events
mobile tools
qik
seesmic
emerging
app-based web
mobile journalism
life-streaming
friendfeed
(purchased by Facebook)
2010
Facebook timeline
Identity Narratives
Tweetdeck
Digital Storytelling
Instagram
Social Graph
Ubiquitous
Smart Phones
Citizen Journalism
Olympics
Death to services
Archiving
Big Data
Online Journalism
Political
contexts
Mobile/App culture
Smart phones
/tablets before
broadband
What next?
(use what is in your pocket)
blogging (wordpress)
(user data &
evaluation)
mobile digital tools
30 businesses
Dumfries,
New Galloway,
Scottish Borders
2011
1-2-1 support,
1 hour bespoke session
#uwsinteractive
peer to peer delivery
4 campuses
2012
'services' showcase
'digital champions'
collaboration and pulling
resources for greater impact
archiving content
from events
lessons learned
short 1-2-1
sessions often
better than
longer 1-2-many
October 2012
drop-in
open door policy
listening &
problem-solving
www.johnpopham.com
www.ourdigitalplanet.com
future reading:
digital inclusion/exclusion
"cutting edge of mundane"
@jennifermjones
http://www.citizenseye.org
"community
hacking"
immediacy
participation
locality
empowerment
space
technology
people
time
collaboration
partnerships
video over text?
Access
Diversifies
Networks
Listening/Monitoring
information giving
vs capacity building
contributing to
dialogue
sharing and creating
production
standards
opportunities
to meet face to
face
understanding online
environments
institutional
barriers
archiving content
perceptions of who
your 'users' are
handing it over
to the community
making implicit,
explicit.
digital literacy
data/context is ephemeral
socio-historical
rather than socio-technical
"use what is in your pocket"
"cutting edge of mundane"
Access?
Practice over technology
archive
capitalise on the spaces
where people come together
peer to peer
support
event based
social media
alternative narratives
(purchased by twitter, shut down 2013)
monitoring
move from profile management
to chronological narratives
Open Data
listening
commenting
making content
social networking
engagement
Questions?
http;//www.jennifermjones.net
@jennifermjones
Full transcript