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Nicole LaCour

on 30 May 2013

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Transcript of ASOS SWOT

SWOT ANALYSIS Strengths Thank you Inline With Customers Buying Behavior Weaknesses Narrow Target Customers Opportunities Convenient Shopping Threats Increase Of Hacking Reach Wider Range of Customers Free Mobile Application & Magazine Free Delivery Worldwide Constantly In-touch With Customers As Marketing Strategy Lack Of Advertisements Changing Technology Reducing Production Costs Fashion Style & Pattern Growing Competitors Diversification Company Growth In The World Market Build The Link Between Two Websites Wide Range of Price, Options, Style & Sizes Less Own Brand Design
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