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Me as a brand - Paul Anca

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Paul Anca

on 19 February 2013

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Transcript of Me as a brand - Paul Anca

Element Skate Shoes alternative sports sports travel not spending too much time on Facebook Music alternative Following new trends Access Samsung Galaxy Nexus not an Apple fanboy I embrace tech This is for Anca not an accounting student surfer wanna helps professors remember my name - be Skin latino Hair multicultural precise characteristics creative impulsive young (no wrinkles) Core values honesty equality dynamism Positioning Brand Mantra Brand function Descriptive modifier Emotional modifier partner diverse trustworthy Companies Target audience similarly-minded people family my logo Me as a brand Does the brand match me? my font which In this world surrounded by brands am I? brand I'm a global traveller 1 2 3 Discover my brand Understand my positioning Tell me if you see the match Favourite quotes David Kelley, founder of IDEO
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