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How does my magazine follow or challenge the codes and conve

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olivia prendergast

on 19 April 2017

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Transcript of How does my magazine follow or challenge the codes and conve

Question 1
How does my magazine follow, develop or challenge the codes and conventions of magazines and other media products in this genre?
My magazine is apart of the rap genre of magazines and has the base styling of famous magazines such as XXL and VIBE magazine. The basic codes and conventions of the rap genre are much known amongst those who listen to it. To elaborate what is denoted in the dominant imagery (and the fact that the dominant image, much like other real media products is dominant on the page, it is the biggest and most noticeable thing on the page) of each of my magazine images (front cover, contents page, double page spread) all have the association of the rap genre. For example, the dominant image of my front cover features the addition of a gang sign, with direct address to the audience ; originated from black culture the gang sign can have many connotations, usually its dependent on location. However, in my magazine it has been used as a convention that is relateable to its target audience. The readers of rap magazines such as VIBE and XXL magazine would be familiarized to this type of symbolism, therefore in this form my magazine uses conventions of real media magazines in terms o adding factors that are recognizable and appealing to the target audience,


Another way my media product uses the forms and conventions of a real media product is by making sure that the masthead is behind the head of the subject of the dominant image., i have developed this conventions in the sense of going against it to some extent. typical media products usually have the masthead as bold and as vibrant as possible but contrasting with the background so that it stands out and is noticeable but i have gone against this (however i do also follow typical conventions by making sure the layout and the layout in terms of color scheme fits to the house style and the color patterns of the magazine throughout) , but only to a certain degree. the masthead is quite bold and noticeable and it obviously is identifiable as being graphically inserted into the image but the colors of it and the background make it look naturally and as though it belongs. to elaborate the wall behind the model is a graffiti wall, the masthead (is supposed to) has the near effect of looking like a piece of graffiti also the colors of the wall complement the masthead and some parts of the wall feature the same color of the masthead, however this is mostly the biggest contrast that my magazine has against typical codes and conventions. But there is also others as well, however both my magazine shown and the other magazine denote this atypical convention. both magazines don't really have a very large and evident cover line that's denoted in a typical convention with it usually being layered over the dominant image in the middle so that as much notice as possible can be taken rather there is obviously a line that is dominant amongst the rest i.e. "Kanye west "i am rap"", "to be unique and diverse is everything"but other than that there's nothing that truly takes away from the focus of the dominant image, there's a couple of boosts and on the VIBE front page there is a simple yet striking and intriguing pull quote that draws readers in but nothing truly more.

defying conventional methods
One element of my front cover that could challenge the typical forms and conventions of real media products is the fact that my cover doesn’t necessarily involve the inclusion of a headline. A headline draws the attention of the reader in terms of the context of the magazine but for my magazine I have challenged this and instead given this role mainly to the dominant image of the front cover and perhaps the boosts that are involved in the front cover, all of which are sometimes used by real media products to grab the attention of customers.
There’s also the fact that my dominant image follows the typical code of direct address with the audience, magazines in general as well as the magazines in the rap genre include the typical code of direct address with the customer, this could be done because the direct eye contact draws the gaze of the consumer making them the main focus of the magazine, typically this is followed by the colour style of the magazine being eye catching, particularly the masthead of the magazine. The typical code of the masthead of the magazine is something that stands out against the rest of the magazine so that it can be noticed, but not so bold that it completely contrasts negatively with the other factors of the magazine or the magazine as a whole. With my magazine the masthead does stand out against the dominant image of the magazine, but like the real media products the rest of the magazine follows the style of the masthead. To go into further detail the style denoted for my magazine is slanted with a contrasting pink and white which the other text of the front cover follows.


Another convention of magazines in the rap genre that my magazine follows rather than challenges is the placing and involvement of graphic elements and boosts. The involvement of both graphical elements and boosts has always been a clear necessity with magazines of any genre and I have taken this into account and used this with my magazine, the placing follows the same typical guidelines that many magazines follow, my boosts is featured right at the top, in the same colouring as the rest of the magazines. In addition to this like many magazines I have chosen to make the boost stand out by giving it its own unique visual advantage.
codes and conventions
iconography placing
spacing is the same
iconogrpahy/graphical elements
The boost is in a styling and format that is different from the rest of the magazine with not all of it being in the same font, size and format as the rest of the magazine. Some of it is in thick bold whilst some of the text has no stroke addition to it at all, some of it is in a font that would be associated with a sort of professional formal aura whilst the rest is in a bulging informal and large font. In terms of graphical elements my magazine follows the real magazines in this genre by keeping it very minimal.
The titles in the magazines are made quite bold and clear however in mine there is a spread of different fonts and sizes, I believe that this will allow the reader to browse the sections without concentrating on just one thing.

Therefore if there was situation where they weren't really interested in anything that these artists had to say, for whatever reason they could have a look at the rest of the included topics of the magazine and due to the variety they would most likely find something that they want.
contents page
In some ways my cover page develops and challenges the conventions of real media products and in some ways it follows it. For example, my magazine challenges the typical conventions of the magazine by adding a rather large effect to it not typically done by real media magazines. My magazine has a slight effect of the page being turned/ taken over slightly by the border denoting the text "the contents" (its supposed to badd to the consistent house style of the magazine, each page denoting white at the top), this challenges the typically convention of keeping the layout of the magazine normal.
My contents page also challenges the typical convention of having a contrast between the front page of the magazine and the alignment of the image on the contents page. Typically for real magazines the contents page image is kept separate from the columns of the text of the contents page, however I have gone against this by including the whole image, as its mise-en-scene quality of setting is complimentary to the genre, and also allowing the text of my contents page to meet with the main subject of the image. This contrasts against the typical forms and conventions of real media products.
Focus on how the columns of the contents page and the image don't really touch but rather the two work around each other (in the VIBE contents page). whereas mine goes against this
On the other hand my magazine follows the typical conventions and forms of real music magazines, for example typically magazines will involve a small inclusion of the masthead in the contents age, and the repeated featuring of it usually has connotations of the masthead being recognized easier. My magazine (although not having the actual masthead does have the colors of the masthead. i did this so readers would build an association) has the color scheme of the masthead at the top left corner of the contents page, typically the masthead or anything associated with the masthead on any other page besides from the front page is intended for the purpose of not being too noticeable, my magazine has followed this. The contents page has also followed the typical conventions of the layout of the text being in columns and the color scheme of the page being similar to the front cover so that the magazine as a whole follows a sort of house style.

My media product uses conventional forms of codes and conventions by denoting stereotypical forms such as pull quotes, columns, books and page numbers. In my magazine I have used graphical elements and codes and conventions such as the CU of the model such as a real media product does. The model is lit in high key natural lighting and has been shot at eye level so that the image is at the same level as the reader would be when looking at the magazine. These denotations are typical and follow the regularly used denotations of real media products, for example they often make sure that the model on the front page dominant image is well lit, whether it be a close up, medium close up or long shot real media products make sure that since the dominant image will almost always be the thing that people notice first and most likely judge the most therefore they make sure the potential reader can see the image properly, and more importantly the image is worth denoting on the cover page.
direct mode of address
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