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Red River College-analysis

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Manitoba/Ontario Prezi

on 22 November 2016

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Transcript of Red River College-analysis

Welcome!
Why Radio?
Plan
It's Effective & Personal
Your potential customers spend more time with radio and online than any other type of local media

92% of adults listen to radio an average of 20+ hours per week

CFRY, Country 93, Mix 96 & PortageOnline.com have a personal and local connection with our audience
Where do we go from here?
Advertising
The purpose of advertising is to create an
equity position
in a target market and to reach and motivate a sufficient number of consumers so that a business can realize a specific growth objective.
We are not trying to create a market for RRC. We are trying to exploit the market that already exists and direct potential students to your college.
Advertising
To be known before you are needed. People respond to needs, not ads.
Advertising
Unlocking Ad Potential
Population of North Central Manitoba is 48,300
Population of 18 – 39: 12,200
Substantial investment in post-secondary operating and capital budgets
More students are accessing post-secondary education.
Over next 10 years 75% of jobs will require technical post-secondary education other than a university degree.
In next 2 decades, 40% of new jobs to be in skilled trades and technical.
Wherever You Are...
Radio is There With You!
In the car, at home, and at work!

Radio is always accessible.
Streaming online and on your mobile phone.
Radio drives your message home, reaching your customers throughout the day.
Triggering Events create a need for your products or services.
It's Sound
Radio is sound - intrusive, irresistible sound - It makes electronic media the long distance runner of advertising.

Broadcast wins the hearts of customers before they're in the market for your product.

Sound is memorable (and persuasive). Consider music and all those songs you know the lyrics to without ever intentionally learning them.
PAST
How did you get here?
2016
Where are you now?
20??
Where are you going?

8am National News sponsor ($350.00 per month)

12pm News Sponsor ($350.00 per month)
2 - 30 second spot buys, one in November and one in January.
Classroom of the Month ($690.00 per month)
100 spots per month of 5 per week Monday through Friday.
offers you an incredible advertising opportunity!
400,000+
Users visit Manitoba Golden West Community Websites every month!
Here's why:
come back EVERY DAY!
96%
Local Job Shop
Marketing Summary
Increase Enrollment = Increased Profits For You
Increase Top-of-Mind Awareness for Red River College
Emphasize message of the highest quality of education available
Tell Consumers Why They Should Choose Red River College

Consistency + Frequency + Message = Marketshare
CFRY 920AM, Country 93 & Mix 96, and PortageOnline, SteinbachOnline & PembinaValleyOnline can help you reach these customers!
Big Box 2/3
(max 10 rotations)
NEWS PAGE
A Sound Partnership!
Portage Campus Marketing Plan
Year Round Exposure
with Big Box Ad
on Local Job Shop on three Manitoba Portals.
Increase Enrollment = Increased Profits For You
Increase Top-of-Mind Awareness for Red River College
Emphasize message of the highest quality of education available
Tell Consumers Why They Should Choose Red River College
Marketing Objectives
Full transcript