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Jeff Lechtanski's Resume

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Jeff Lechtanski

on 14 May 2011

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Transcript of Jeff Lechtanski's Resume

Jeff Lechtanski 2837 Ellis St
Bellingham, WA 98225
360 319 9718 jeff@lechtanski.net
http://www.linkedin.com/in/jefflechtanski/
Skype: jeff.lechtanski Integrated Marketing and Communications Professional A marketing or communications position with a creative and innovative company 12+ years marketing and communications experience; 5+ years management experience
Direct design, content development and delivery of print and electronic communications
Strong technological background, including web site development and maintenance
Integrate traditional communications strategies with social media and mobile marketing concepts
Write/edit customer-facing copy, talking points, fact sheets, promo copy and news releases Journalism/Public Relations Major, Management Concentration
Computer Science Minor, Internet Resource Management (Certified Web Content Developer) GEOGRAPHICS, INC., BLAINE, Wash.
Marketing Specialist January 1997-June 2000 OBJECTIVE SKILLS SUMMARY EDUCATION WESTERN WASHINGTON UNIVERSITY
Bachelor of Arts, June 2002 EXPERIENCE ALPHA TECHNOLOGIES INC, BELLINGHAM, Wash.
Director of Marketing Communications April 2008-March 2011 Lead marketing, technical publications and IT departments in order to efficiently carry out events, communications and promotional efforts with a $1.25MM budget
Develop annual integrated and comprehensive communications strategy with the goals of increasing revenue and promoting company personnel as industry experts
Established social media awareness and loyalty strategy integrating Facebook, Twitter, YouTube
Identify effective strategies for building industry reputation through print, web, electronic, phone and events, including the incorporation of social media into existing brand strategies Marketing Manager September 2006-April 2008 Managed a three-person team responsible for the creation and coordination of all organization trade shows, web sites, public relations, catalogs and newsletters
Develop and write copy for news releases, newsletters and direct marketing efforts
Expanded public relations campaigns, reinstituted local communications efforts ALLSOP, INC., BELLINGHAM, Wash.
Marketing Director January 2004-September 2006 Managed all aspects of company events including trade booth design and construction, marketing message, media interaction and on-site organization
Developed an innovative marketing voice for the company’s e-commerce web site; wrote and edited all site copy with the goal of consumer relationship development
Completed a comprehensive market analysis to develop a three-year company plan Marketing Communications Manager January 2003-January 2004 Managed a complete redesign of the company web site, including initial proposal
Organized, wrote and edited a full line of consumer white papers Sales Associate – Promotional Product Division July 2000-January 2003 Coordinated advertising, trade shows, catalogs, publications and web site HANDLEMAN CO., PORTLAND, Ore.
Sales Representative September 1994-January 1997 Coordinated design, content and production of communication/marketing materials Organized and maintained music, video and software inventory within clients’ stores Scan to Visit Jeff's LinkedIn Page. Scan to call Jeff and schedule an interview. Text SCAN to 43588 to download the smart phone bar code scanner, Scanlife. Jeff Lechtanski's Resume Welcome to Take the guided tour... Click the right arrow below to meet Jeff. Just start clicking on words and pictures to learn more about Jeff. or choose your own adventure. SPECIALTIES Video Planning Web Development Editorial Trade Shows/Events Social Media Promotional, Corporate
and Training Analysis Mobile Marketing Relationship, Discussion,
Reputation and Buzz Building Writing, Editing, Newsletter, News
Releases, White Papers and Promotions 10 x 10, 30x50, Sales
Meetings and Conferences Strategy, Campaign Development, Program
Integration, Scheduling and Evaluation Web Analytics and
Market Research Site Architecture, eCommerce,
Design, SEO and Email QR Codes, Mobile Content and,
Integration with Traditional Concepts Photo from Western Washington University Institutional Profile (http://news.wwu.edu/go/doc/1538/239151/)
Full transcript