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Jal Gua

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by

elise vanderkley

on 17 December 2015

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Transcript of Jal Gua

Our objectives...
"Jal Gua is a super food that powers your body while empowering others"
Primary Demographic :
"Lacey"
Females 24-55
Health Conscious or Health Concerned
Exercise 4-6 days a week
The gym/fitness space is a social atmosphere
Often participates in community events
Disposable income
Socially Active (out and about)
Active on social media
Communication :
"Jal Gua is a superfood for daily living"

Behavioural:
Increase brand awareness
Induce trial

Marketing:
20% increase in sales
Increase distribution

Target Market
Marketing Mix
Point of Purchase displays (Marketing)
Special Events
Social

Lacey

Influential Marketing

(Dr. Marco Bouchard,
Healthy Beginnings Chiropractic)
"Empower yourself,
Empower others"
Objectives
Full transcript