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TRX GLOBAL BRAND MANAGEMENT

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by

Abu Baker

on 6 February 2016

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Transcript of TRX GLOBAL BRAND MANAGEMENT

Nicole M. Scott
Created by
Identify Brand Values
Measure Brand Performance
Brand Strategy
Design, Implement Marketing Programs And Activities
Grow And Create Brand Equity
Teddy Riley, Executive Producer Television Development Projects
Hitmakers
Guests Include: Quincy Jones, Dr. Dre, Timbaland, Prince, Kanye West, Swizz Beatz, R. Kelly, etc.
New Jack 25
Remember the Time Reboot
Pilot Episode Spotlights
Jermaine Dupri
Monica
Jagged Edge
Keke Palmer
Bow Wow
Featuring Performances By
Chris Brown
Beyonce'
LeBron James
Kevin Hart
Iman
Magic Johnson
Eddie Murphy
Michael Jackson
MUSIC PUBLISHING & LICENSING
SPECIAL PROJECTS
TRX GLOBAL
BRAND MANAGEMENT

Music Innovator’s Master Plan to reconstruct a global empire
Black History Month College Tour- Pitch TR as a music pioneer and creator who combined Hip Hop with Rhythm & Blues, the sound continues to dominate contemporary music. TR fees will be maximized by adding a Master Class with a performance.
Assess the status of all publishing copyrights. Generate music publishing deal offers. Structure and negotiate a new deal. End game to buy back music publishing catalog.
A two night special featuring Michael Jackson’s iconic “Remember the Time” video and a special red carpet world premiere of the reboot. The first night will feature by Eddie Murphy, Iman and Magic Johnson. In addition, Teddy Riley discusses his relationship with MJ and his vision to reengineer the music and recast the video for the next generation. The second night will feature the Reboot cast which will include Chris Brown, Beyoncé, Kevin Hart and LeBron James.
Develop New Jack City 25th Anniversary Special hosted by Wesley Snipes and Ice T. The broadcast will feature film clips, cast and soundtrack music contributors.
Hitmakers is a combination of Oprah’s Master Class meets VH-1’s Storytellers. Hitmakers is a one-hour weekly docu-series hosted by New Jack Swing innovator Teddy Riley. Each episode will feature a “musical brother” sharing his creative process, behind-the-scenes stories and live performances.
Ice –T
Wesley Snipes
Full transcript