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Media Training #1

PBS - Funcionamento dos Órgãos de Comunicação - Aula 3.
by

Ricardo Jorge Pinto

on 16 November 2017

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Transcript of Media Training #1

Soundbites,Photo Ops e Spin Doctors
Antonio Guterres:

"As pessoas não são números"
Cavaco Silva:

"Deixem-me trabalhar!"
Photo Op
Serendipidade
Falar, falar, falar...
Falar, falar... mesmo que falhe...
Spin Doctors
Soundbites
Paulo Portas
"Os impostos são de luxo, as pensões são de miséria"

António Costa
"É gerigonça, mas funciona"
Spin Doctors
"Tonight at about 9:30, seconds after the Reagan-Mondale debate ends, a bazaar will suddenly materialize in the pressroom of the Kansas City Municipal Auditorium. A dozen men in good suits and women in silk dresses will circulate smoothly among the reporters, spouting confident opinions. They won’t be just press agents trying to impart a favourable spin to a routine release. They’ll be the spin-doctors, senior advisers to the candidates, and they’ll be playing for very high stakes. How well they do their work could be as important as how well the candidates do theirs."
William Saphire, The New York Times, 1984
Full transcript