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Media Training #1

PBS - Funcionamento dos Órgãos de Comunicação - Aula 3.

Ricardo Jorge Pinto

on 8 November 2016

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Transcript of Media Training #1

"You may be pleasantly surprised to learn that you already share some traits with the world's most gifted spokespersons. Most of the greats, regardless of personal style, ideology, or cause, have the following six traits in common:
First, they're authentic
Second, they're natural
Third, they´re flexible
Fourth, they speak to their
Fifth, they self-edit
Sixth, they're compelling
The Media Training Bible, Brad Phillips
Messages And Message Supports
"A sound bite is a short phrase or sentence that expresses one of your messages in a particularly memorable or witty manner (they are occasionally slightly longer). The media love sound bites and audiences remember them. They make dull stories livelier and boring guests more interesting.
Antonio Guterres:

"A Educação é a minha paixão."
Cavaco Silva:

"Deixem-me trabalhar!"
Photo Op
Bom Fotojornalismo
Mau Fotojornalismo
Bom Fotojornalismo
Boa Foto Propaganda
O que não se deve fazer.
É fazer as contas...
Spin Doctor
Media Training
Full transcript