Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Managerial Economics Market Analysis of the Cruises Industry

No description
by

Viola Xu

on 2 November 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Managerial Economics Market Analysis of the Cruises Industry

Managerial Economics
Market Analysis
of the Cruises Industry
designed by Péter Puklus for Prezi
Cost Structure
The Future
The prospects for profitability in the market very, VERY optimistic.
The cruise industry represents the fastest growing category of the travel industry.
Annual growth rate in the last 15 years reached 7%.
Challenges.... design trends, new costumers needs, multi-generational travel, manage costs and face demand properly!
Blue Class - Group 1

Himani Yadav
Alessandro Tenzin Villa
Rongman Xu
Saurabh Atri
Héctor Darritchon
225 million passengers from 1980s - now
Over 20 different cruise lines
Only three major parent companies
Analysis will focus mainly on ocean vacation cruises

Industry Overview
The Average Cruiser
46 Years Old
Annual Household Income $96,000
Predominantly White
Over 80% booked through a travel agency
83% are married or travel with partner
More than 50% are repeat cruisers
Passenger Cruise Days Sold
Average Cruise Price Per Diem
Average Substitute Price
Advertising Investment
Income per Capita
Market
Attractiveness
Demand Drivers
European & Asian Markets
Capital Cost
purchase
interest payments
depreciation of the vessel
insurance
employee salaries
landside management
repairs
administration
port expenses
fuel costs
consumables
crew wages
Fixed
Running Cost
Voyage Cost
70-90%
are fixed costs
Dear Class,
Q&A time.
- Group 1
Threats & Opportunities
Threats
Price wars within the industry to offset their large fixed costs
Volatile fuel prices
increasing economies of scale
emerging countries
Opportunities
HIGH ATTRACTIVENESS FOR EXISTING PLAYERS
HIGH CAPITAL REQUIREMENT + REGULATORY BARRIERS
+ RISING OPERATING COSTS MAKE IT DIFFICULT FOR NEW PLAYERS
FIERCE COMPETITION AMIDST EXISTING PLAYERS
New Design Trends
Cruise Communities
Why Not?
The
Future
Experience
Full transcript