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Managerial Economics Market Analysis of the Cruises Industry
Transcript of Managerial Economics Market Analysis of the Cruises Industry
of the Cruises Industry
designed by Péter Puklus for Prezi
The prospects for profitability in the market very, VERY optimistic.
The cruise industry represents the fastest growing category of the travel industry.
Annual growth rate in the last 15 years reached 7%.
Challenges.... design trends, new costumers needs, multi-generational travel, manage costs and face demand properly!
Blue Class - Group 1
Alessandro Tenzin Villa
225 million passengers from 1980s - now
Over 20 different cruise lines
Only three major parent companies
Analysis will focus mainly on ocean vacation cruises
The Average Cruiser
46 Years Old
Annual Household Income $96,000
Over 80% booked through a travel agency
83% are married or travel with partner
More than 50% are repeat cruisers
Passenger Cruise Days Sold
Average Cruise Price Per Diem
Average Substitute Price
Income per Capita
European & Asian Markets
depreciation of the vessel
are fixed costs
- Group 1
Threats & Opportunities
Price wars within the industry to offset their large fixed costs
Volatile fuel prices
increasing economies of scale
HIGH ATTRACTIVENESS FOR EXISTING PLAYERS
HIGH CAPITAL REQUIREMENT + REGULATORY BARRIERS
+ RISING OPERATING COSTS MAKE IT DIFFICULT FOR NEW PLAYERS
FIERCE COMPETITION AMIDST EXISTING PLAYERS
New Design Trends