Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Foodguru [Shared]

No description
by

Ali Alatas

on 14 April 2015

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Foodguru [Shared]

A lifestyle membership cater for Singaporean.
Inspired by the lifestyle behavior of the modern society.
“The Old way of Advertising is no the longer like the way it used to”
The Vision
To the public “Eat, Drink and Save for the next meal” is just a Company Tagline
To Foodguru, is a motto and a vision.
Yes, It meant discount but for us, it is really more than that.
Yes, It seem like a impossible mission
But Dream with Action will become Vision.
Introduction
What is
Foodguru

A lifestyle membership cater for Singaporean.
Inspired by the lifestyle behavior of the modern society.
Benefit
for Using
Food Guru

No sign-up and Registration Fee
(Basic Member)
Accept at all the easy
access restaurant
(Basic Member)
Instant sign up and save on the go
(Basic Member)

Facebook
Google account
Free
Easy
Instant
Consumer Behavior
Credit Card "A"
Credit Ca
it Card "C"
How Foodguru
works?

Shopping Malls
Individual
Café
Bars

"All for one and ONE FOR ALL"
Today, too many strategists believe that a clever plan to win the internet’s attention is a good digital strategy.
“How do we get people to be loyal to us?”
“How loyal can we compel, seduce, or trick our customers into being?”
Modern Marketing Makes Zombies
10%
"DISCOUNT!!!"
50%
20%
Most of the time, let’s face it:
marketing is a tedious
exercise in brainwashing.
Here’s the problem with creating marketing zombies. Sure, they might raid your malls. But once they’re done, they’ll probably try to eat your head.
By that I mean that when all you do is earn people’s attention, without trying to earn their respect or trust, they can turn on you on a dime.
Making people zombies is a bad idea not just for the zombies … but for the mad scientists.
Unless you happen to want to spend the rest of your life at war with the people formerly known as your customers.
Creating an army of zombie customers is a terrible way to build a great brand.
86%
of viewers don’t trust traditional advertising anymore
Currently
87%
of the population are using internet.
50%
are under
30 years of age
14%
People trust ads
76%
of people trust consumer recommendation for purchase decision
8%
Trust Celebrities
27%
Trust Experts
65%
Trust Friends
81% of respondents said to received advice from friends and
Followers relating to a product purchase through a social site
Are You Ready To Take the Shift?
So what the difference?
Geo-Fencing
Conversion Tracking
Dynamic Optimization
Augmented Reality
Retailers would also like to influence consumers who are beyond their immediate perimeter.
That means they need a good sense of how distance and time affect receptivity to mobile offers.
For consumers close to the Merchant, same-day promotions worked best.
For consumers farther away, a one-day delay was the most effective, increasing the odds of a purchase by 71% compared with a two-day lag.
Consumers tend to use smartphones for activities that can be completed quickly and don’t have to be postponed or remembered for very long—obtaining directions, checking the weather, or texting friends to coordinate plans, for example.
Thus, a promotion for a nearby event is most appealing when the event will happen quite soon.
For mobile users at a remove from a promoted event, travel time and planning become constraints, so they do better with some advance notice.
Though our results show that there’s such a thing as too much advance notice, presumably because the promotional benefits are then not immediate enough.
Foodguru Partner will be listed on the
Page

User will be able to get the detail of the
Restaurant desired.

Such as:
Contact Detail
Address
Operating hours
Promotion
User are able to view the latest promotion and
Event held by our partners

Promotion shown to USER base on behave and
Interest

(Studies shown that it will take 30 impression to
make an impact to a consumer)

User not only able to view and participate

They can choose to share with friends and
family

100% guaranties “ THEY WILL ! ”
WHY??
Full transcript