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Suriname Hotel Association

Presentation to be held on the 4th of juni 2014
by

Gulshan Alibux

on 4 June 2014

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Transcript of Suriname Hotel Association

Marketing Collateral &
Active Online Exposure
WIFM's:
Membership program
Brandweer-EHBO Trainingen
Hospitality Trainingen
Social Media
$1000,00
SHA Boardmembers
Annie Zinhagel |
Chairwoman
Jose Gaspar |
Treasurer
Natascha de Randamie |
Secratary
Ben D`Leon |
Commissioners
Oigen Read |
Commissioners
Gulshan Alibux |
Commissioners
Then and Now
Established March 5 1998, to protect, to promote and to improve the hotels, apartments and resorts and all its affiliated members in Suriname.
Is a non-profit, non government organization.

As of 2010 part of the Tourism Union of the Republic of Suriname (TOURS)
Member of The Caribbean Hotel and Tourism Association (CHTA).
As of October 2013 new board
Action Plan
2014 - 2015
WIFM
The Totals
What do we have, what do we need
Joint Purchasing
Assigning Preferred vendors
Quality products for the smaller hotels and apartments
Bulk purchasing
Saving on freight
WIFM
Training and Courses
First Aid & Fire Prevention & Control Training
Hospitality Courses
F&B
Finance
Hygiene
POS & Accommodation management system
Language courses
Dutch
French
Spanish
Portuguese
WIFM
Membership card
Membership card for all who are employed by Hospitality sector
Distributed by the Hotels
Discount on hotel stays
Discount on facility use
Restaurant discounts
Encouraging local consumers
Suriname Hotel Association
Responsibility
Creating Awareness
Information
Development
Support and Promotion
Legislation
Mission:
Vision:
Export Marketing Plan
Introduction
CBI EMP Initiated by the Former Chairlady Fauzia Nabibaks
Main Goal SHA: Help the Board members create a strategy
The Main Goal CBI: Guide and support the SHA as a business Support Organization, to become a stronger institution
Responsibility:
Structuring our organization
Working with other Tourism Related Organizations localy and International

Creating Awareness:
Exposure on a local and International Level for the SHA
Increase members from 13 to 26 by December 2014. Introduction of SHA Membership Card with benefits
Frequent Member meetings
Information:
Creating a Social Media and Marketing Plan for the SHA

Development:

Training for all SHA members

Support and Promotion:
SHA as central point for support and guidance for all accommodation providers in Suriname
Use CHTA membership, gain more exposure in the Caribbean

Legislation:
Stimulate legislation with the Government (Tourism Law) and Standardization for Accommodation in Suriname
Action Plan
2014 - 2015
Funding
Tradeshows | Fairs
50 + Tradeshow in Utrecht, NL
Representation of All Accommodation providers in Suriname
$3400,00

United Business Fair 2014
$1000,00
Executive Talks '14|'15
Executive Talk November 2014
Miami Promotional and Exposure initiative
$2500,00

Executive Talk November 2015
$2500,00
SHA Annual Conference
SHA Annual Training/Conference October 2014
International Trainers expenses -Training Material - Conference Cost
$3000,00
Sales Mission
Sales Missions to Caribbean/Latin American countries
In partnership with the SHA Members; Promotional and Exposure initiative
$3500,00
Printed and Visual Marketing Material
$1000,00

Website Content Reconfiguration
Social Media Integration
$1000,00
What's In It For Me?
Local and international efforts
Total Budget 2014: $18.900
Total Forecasted Funds: $5000

Total Required: $13.900
Communication
Redesigned Website
Social media
E-mail news Letters
ACP Meeting
Cabinet of the President - SHA
ACP – 80 States
All participating hotels are required to be members of SHA
November 2014
How will we communicate
Full transcript