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Paras Dhaliwal

on 18 February 2016

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Transcript of Facebook

The Mark Zuckerburg project
By;Paras Dhaliwal

Understanding the admin panel
In Q1 of 2015 Facebook announced it had more than:

1.44 billion monthly active users
900 million daily users
50 million business pages
Facebook has 6337 employees

Making Facebook the biggest social networking site with the largest number of users.

This is why any business – big or small – should consider using on Facebook...
Facebook will walk you through the basic sections to complete the fundamental aspects of the page...


Choose carefully - Facebook only allows you to change this

Make sure to write the address, business cards, website and other marketing materials

The set up journey is intuitive
Measure your growth
Facebook has embedded helpful metrics to help you to measure the growth of your Business Page.

Click the "Insights" option in the top navigation to see the following:

(Insights only becomes available when the page has 30 or more Likes)

• Overview - shows a 7-day snapshot of your metrics such as Page Likes, post reach, and overall engagement

• Likes - shows your overall fan growth and losses, if you're employing paid efforts, you'll be able to see the breakdown of paid versus organic growth

• Reach - highlights the raw number of people your Page is reaching every day, if you notice spikes on a specific day, try cross-checking what you posted that day to see if you can replicate that reach

• Visits - indicates where on Facebook your viewers are coming from, you can see the difference in visits on Facebook Timelines, your information tab, reviews, and others

Choose an objective
• Page Likes - build your Page audience by getting more Page Likes

• Clicks to Website - when people click your advertisment, you can send them to any page on your website/ online store

• Website Conversions - track what people do on your website – such as browsing web pages, registering or making a purchase - after seeing your advert, by adding a code to the HTML on your website

• App installs - run an advert for your app and it will appear in News Feed for the audiences you want, when someone taps on your advert, they'll go straight to your app store landing page

• Event responses - create an event that customers on Facebook can add to their own Facebook calendars

• Offer Claims - create special offers to get more people doing business with you, offer discounts or other rewards, decide how long your offer runs for, who sees it and how many people can claim it

• Video views - create engaging adverts that feature videos

Advertising on Facebook
Facebook offers its own form of advertising with Facebook ads, which appear in the side columns of the Facebook site.

You choose the type of people you want to reach based on age, gender, location, interests etc. making the adverts more relevant for the people who see them.

Creating targeted ads:

Randi Zuckerberg: Spokesperson for Facebook and author. Net worth: $100Million USD

Edward Zuckerburg and Karen Kemper: Dentist and Physiatrist: Total net worth; $60Million USD

Mark Zuckerburg: CEO and owner of Facebook.
Net Worth: $35.7Billion USD
The Zuckerberg's job occupation and net worth
How Does Facebook Make Its Money?
Select your unique domain name
The ‘about’ section serves as the main 2-3 sentence description for the company -
for example...
In the top navigation bar, you'll see an option for settings, once clicked along the left hand side a vertical navigation bar with different sections will appear:

Notifications - allows you to customize when and how you’d like to receive page alerts

Page roles - there may be others at the organization that need access to your Facebook page - you can invite colleagues to make changes to your pages e.g. Public Relations Manager who needs to respond to any delicate questions/ a Designer tasked with uploading a new photo creative to the page

Featured - your page can like other pages and you can feature them in a box on the left side of your pages timeline

Facebook serve your advert to people who are more likely to take action
If you run an advert to increase views of your website, Facebook serve your advert to people who are more likely to visit your website.

Facebook will suggest a bid range based on the audience you want to reach.

You choose your own bid price!
What I learned from Zuckerberg dropping out of school
Today, I will be discussing the following things about Zuckerberg
biographical information
His business
what made Zuckerberg successful
And more
amily and zuckerberg birth
Mark Zuckerberg was born in May 14, 1984. He was raised in a upper middle class family in White Plains, New York.

Zuckerberg has 3 siblings: Randi Zuckerberg, Arielle Zuckerberg and Donna Zuckerburg

Zuckerburg parents: Edward Zuckerberg, Karen Kempner
Zuckerberg's mid life and high school
For high school Zuckerberg studied in Ardsley High School. Due to his outstanding grades Zuckerberg transferred to Phillips Exeter Academy

Won several prizes in high school

He was the captain of his fencing team

To keep up with Mark's burgeoning interest in computers during high school, his parents hired private computer tutor David Newman

While in high school, Zuckerberg created a music software called "Synapse". Major companies such as AOL and Microsoft were interested in this software.
Zuckerberg began using computers and writing software in middle school. His father taught him Atari BASIC Programming in the 1990s.he built a software program he called "ZuckNet" that allowed all the computers between the house and dental office to communicate with each other.
College and mid-life
Zuckerberg started going to college in September 2004. Attending in Harvard university

He studied psychology and computer science as well as belonging to Alpha Epsilon Pi

In his sophomore year, Zuckerberg created a program called "course math" and another software called "Face smash"

The site went up over a weekend; but by Monday morning, the college shut it down due to its popularity

The following semester, in January 2004, Zuckerberg began writing code for a new website called "The Facebook"
college and mid-life (2)
"The Facebook" was an online platform that connected people through social networks at colleges

After the site launched, three Harvard seniors sued Mark for using their ideas to build a competing product (The Facebook)

The settlement was for 1.2 million Facebook shares that were worth US$300 million at Facebook's IPO

Zuckerberg dropped out of Harvard to successfully finish his Facebook project
What i learned was it doesn't take education to be successful... It takes 3 special characteristics Passion, Determination and Handwork

Passion:There is no such thing as ‘failure’ if you really want to pursue your dream. It is simply an invaluable learning experience

Determination:It takes a lot of dedication to become successful, Through sheer determination and by having incredibly thick skin, Mark Zuckerberg stayed strong through his journey

Hard work: There’s definitely a lot to learn from Zuckerberg, No matter how much you’ve accomplished, the hard work never stops and to always think bigger and greater
Zuckerberg launched Facebook from his Harvard dorm room on February 4, 2004

After dropping out of Harvard. Zuckerberg and his friends leased a small house which served as an office. Over the summer, Zuckerberg met Peter Thiel who invested in the company

In 2005, Zuckerberg's enterprise, received a huge boost from Accel partners. Who invested 12.3 Mil in the company

The site then began attracting the interest of other companies who wanted to advertize with facebook.

Zuckerberg refused the offers from other companies so he could focus on expanding his site and add more features

After 2005 facebook grew and grew. As the platform is now used worldwide by kids and adults.
3rd skill: Computer/Technical Literacy
Without knowing computer literacy Zuckerberg wouldn't have ever created Facebook

Coding is a path up for urban youth—a right now job that makes college possible

Schools should promote Computer science since it drives innovation throughout the economy

"Our policy at Facebook is literally to hire as many talented engineers as we can find. There just aren't enough people who are trained and have these skills today." Mark Zuckerberg
Fun Fact
Yahoo offered 900 MILLION to Mark Zuckerberg in 2005 for Facebook. Zuckerberg refused because he didn't want to be portrayed as a sellout
With the September 2006 launch of Facebook's News Feed, user profiles contained mini-feeds that displayed user activity.
2006 Facebook
While not a huge year for profile redesign, users began to interact more with each other's profiles
2007 Facebook
Facebook also introduced the Publisher tool bar, which allowed a user to publish a status update, photo or link to his profile
2008 Facebook
In 2009, the News Feed was replaced with a Real-Time Stream. Facebook also asked users, "What's on your mind?" prompting Facebookers to share status updates.

2009 Facebook
Facebook overhauled its profile pages again in 2010. so companies and celebrities could invite fans and customers to connect with them on Facebook
2010 Facebook
2011 was a huge year for Facebook. For example:

Facebook added a real-time activity feed

Facebook enabled video calling.

In 2011, the social network added a wall and introduced a timeline

Facebook enabled subscribe or otherwise known as "follow" in 2011, allowing users to see people's public status updates and posts.

2011 Facebook
2012 was another huge milestone for facebook:

Facebook's App Center
Facebook acquires Instagram
In the spring of 2012, Facebook acquired photosharing site Instagram for one billion dollars.
2012 Facebook
Can you make money on Facebook?
Facebook Demographic
71% of adult internet users/58% of entire adult population
2nd skill: Leadership
Zuckerberg is utterly committed to its product.

Zuckerberg’s complete belief in his company has also given him the strength to persevere

Zuckerberg is very passionate an has always been fascinated by building systems that connect people

Companies like Facebook gives creative control towards their employees
Facebook, an online business
In 2006, facebook faced his first big hurdle. The creators of Harvard Connection claimed that Zuckerberg stole their idea

An initial settlement of $65 million was reached between the two parties

Zuckerberg later apologized for the incriminating messages, saying he regretted them.
Why is Facebook so successful?
Some reasons why mark zuckerburg project Facebook has been so successful was because....

Move fast.
Keep it simple (don't overbuild).
Make your primary focus the product, not the "business" or "shareholder value."
Focus on the long term.
Mark Zuckerberg Donations
Zuckerberg has emerged as a major philanthropist, making a succession of large gifts in recent years. For example...
How has Facebook contributed to society?
With more than 1.2 billion users (and counting), Facebook is only as interesting as the things that people share on it, but that doesn't mean the company hasn't made a worldly impact. Some examples are...

Facebook Changed How We Keep in Touch
Facebook Changed the Way We Share Our Lives
Facebook Changed the Way We View Privacy
Would I work for mark zuckerberg?
Working with Mark is generally a really great experience. It's hard to imagine a CEO being easier to work with. He's open to any creative ideas which allows me to open up any idea to make Facebook a better platform then it is now.
What i learned about zuckerberg...
These are the following three things i learned about zuckerberg...
He's just a casual human being
His passion to go above and beyond
School doesn't make you succesful
1st interesting skill:Creativity
This clearly shows Zuckerberg is creative, he already had created 3 successful programs and this is just before when he was 20
Zuckerberg launched Facebook from his Harvard dorm room on February 4, 2004

After dropping out of Harvard. Zuckerberg and his friends leased a small house which served as an office. Over the summer, Zuckerberg met Peter Thiel who invested in the company

In 2005, Zuckerberg's enterprise, received a huge boost from Accel partners. Who invested 12.3 Mil in the company

The site then began attracting the interest of other companies who wanted to advertize with facebook.

Zuckerberg refused the offers from other companies so he could focus on expanding his site and add more features

After 2005 facebook grew and grew. As the platform is now used worldwide by kids and adults.
Mark Zuckerburg accomplishments
2002-Enrolled in Harvard university University

2004-Created Facebook

2005- Facebook had almost 6 million users worldwide.

2007-Became became the youngest ever self-made billionaire at 23

2010-Chosen as the ‘Time’ person of the year

2015- Over 1 billion facebook users

Part B: What two things did you learn about yourself when participating in the wilderness survival trip

My survival skills- I was quite surprised from the mark i got from the survivor trip. Based on my marks I know the basic necessitates for survival in the woods and I know what i would do if i stayed the nights in the woods.

My stubborn leadership: In our group I was the leader but was a stubborn leader. I refused to look at the big picture, didn't change or adapt, refused to expand my comfort zone, and often behaved in certain ways because of my judgment even if I was wrong or right.
Part B: What two future problems do you envision working with other people?
Being Too Friendly: Most of us want to be seen as friendly to people in our team. After all, people are happier working for a manager that they get on with. However, it would be hard for me to make tough decisions regarding people in my team, and some people will be tempted to take advantage of my friendliness
Failing to Define Goals: don't have clear goals, I muddle through their my day.I also can't be productive if have no idea what i'm working for, or what my work means. I also can't prioritize their workload effectively, meaning that projects and tasks get completed in the wrong order.

If you had a crystal ball, what would be your dream business to own? Why
For me, if I had to open a dream business it would definitely be a physiotherapist office. The reason for this is becoming a physiotherapist is a passion of mine its my career goal. So it would be a dream if I can manage my own hours and have a higher salary for a job which i will always love
What would you say is your greatest entrepreneurial characteristic/weakest
Passion (Strong Characteristic): Passion is one of the most effective motivators when it comes to launching a business. Without passion an successful business idea can be a flop if you lack the necessary motivation to promote the product or business
Not a team player (Weak characteristic): every business requires a team, and for me giving up control can become a constant struggle. If this was a problem which is happening day by day I would simply jump ship and start again.

What’s your biggest entrepreneurial fear?
Fear of starting: Whether i'm beginning a new part of the entrepreneurial journey or just created a structure for what my business will look like, the fear of starting will always make me afraid. Mainly because if i don't take the necessary action to achieve goals and realize a vision I'll end up in a mess

Did your score on the entrepreneurial quiz surprise you? Why/why not?
The score I got did not surprise me at all (40) It showed that I had basic entrepreneurial skills which is what I expected. Which is why I took this class to further enrich my mind about being a entrepreneur
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