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Elements of Design

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by

Megan Sale

on 10 September 2012

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Transcript of Elements of Design

photo (cc) Malte Sörensen @ flickr By: Megan Sale Elements of Design Formal Balance Formal balance is when one half of the page is balanced evenly by the other half. This picture is an example of formal balance because you could fold the page in half and it would be equally balanced. Informal Balance Informal balance is where one side of the page seems heavier and unbalanced. This picture in informally balanced because the right half appears to be heavier and therefor, it is unbalanced. Line The advertisement has line if there is any form of a line anywhere on the page. Proportion The relationship scale between one element and another. Realistically, this product would not be the same size as a person. There is a clear line on this page so that is an example of line. Rhythm Rhythm is when something is being repeated in the ad. This image shows rhythm because the product is being repeated throughout the ad.
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