Loading presentation...

Present Remotely

Send the link below via email or IM

Copy

Present to your audience

Start remote presentation

  • Invited audience members will follow you as you navigate and present
  • People invited to a presentation do not need a Prezi account
  • This link expires 10 minutes after you close the presentation
  • A maximum of 30 users can follow your presentation
  • Learn more about this feature in our knowledge base article

Do you really want to delete this prezi?

Neither you, nor the coeditors you shared it with will be able to recover it again.

DeleteCancel

Make your likes visible on Facebook?

Connect your Facebook account to Prezi and let your likes appear on your timeline.
You can change this under Settings & Account at any time.

No, thanks

Copy of Digital Marketing Presentation

Discussion of digital marketing in context.
by

michelle allwright

on 27 August 2013

Comments (0)

Please log in to add your comment.

Report abuse

Transcript of Copy of Digital Marketing Presentation

Digital Marketing
What is digital marketing?
Online
Mobile
Radio
Television
E-Media
Messaging
Mobile Internet
Mobile Applications
Application Advertising
Video, audio and content delivered via electronic devices
Digital Billboards
Radio Advertising
Podcasts
TV Advertising
Product Placement
Web optimisation
Search engine marketing
Social media optimisation
Blogs/Forums
Online Display Advertising
Email Marketing
QR Codes
Social Media Marketing
Social Media Mania!
Badoo
Bebo
Blinklist
Delicious
Digg
Doubon
Facebook
Flickr
Flixster
Foursquare
Friendster
Gather
Google+
Google Reader
Hi5
Habbo
Hyves
Kaixin001
LinkedIn
Live Journal
Mixi
Myspace
NK
Pinterest
Plaxo
Plurk
QQ
Reddit
RenRen
Sonico
Skyrock
Taringa
Tuenti
Tumblr
Twitter
Wayn
Weibo
Yelp
YouTube
Top Twitter Tips

Length
- keep your tweets to 120-130 characters long

Location
– place your link 25% of the way into your tweet

Language
– include the words via, @, RT, please and check

Language
– use more adverbs and verbs

Time
- tweet on a Thursday, Saturday and Sunday during the afternoon
Google+ Tips from Cadbury
1. Listen
- is there a healthy discussion for your brand t0 be a part of? If not, are you prepared to start one?
2. Know the Community
- different platforms have different users. Therefore posts and content need to match the audience
3. Be Visual
- whilst text only posts can gain traction in other forums, Google+ is predominantly picture and visual focused.
4. Use the unique functionality
- tailor the functions such as "Circles" to bring a unique spin to your page!
5. Measure
- use the in-built measurement tools to your advantage!
5 Social Media
Marketing Tips
1. Access
2. Engage
3. Customize
4. Connect
5. Collaborate
Reach
How well do you rank organically on keywords across major search engines?
Do you have presence on all social media relevant to your consumer and organisation?
Architecture
How accessible is your website?
How are graphic elements used?
How effectively is information presented and consumed?
How effective is your site navigation?
Are your social media channels optimised?
Content
Do you have a content strategy in place?
Is there a mechanism to measure what’s working and what isn’t?
How strong are your content assets?
What formats are you using? Text? Video? Photos? Audio? Apps?
Conversion
Are your digital channels designed with a conversion funnel in mind?
What is your rate of conversation per visitor?
Do you have clear calls to action in your social media channels?
Integration
Are social media channels accessible from your website?
Are you cross linking from one social media channel to another?
Are you linking back to your website from social media channels?
Do your offline activities connect back to digital channels i.e. print ads, trade shows
Measurement
Do you have objectives in place for awareness, influence, engagement and action?
What metrics are you using to gauge performance?
Do you have reporting protocols in place?
What is the frequency of measurement and reporting?
Are there feedback loops in place?
Are reports analyzed and acted upon?
Measure, Measure, Measure!
DON'T FORGET TO MEASURE:
Competitors activity
What are the top exit pages?
What isn't being looked at?
Audiences favourite media?
Number of post vs views
Traffic on each media
Leads converted into customers
Search Engine Optimisation (SEO)
Google's Webmaster Tools are your best friend!
They help with:
- Different search queries
- Number of links to your site
- Identifying crawl error numbers
- Ensuring keywords are optimised
- Controlling your sitemap

Top 3 Priorities for beginners
1. Site Crawl Errors
2. Sitemap Submissions
3. Influencing Sitelinks
Facebook Measurements
Who uses what?
Facebook, Youtube & Wikipedia are 3 of the most popular sites.
They are visited by 3/4 global consumers who go online.
Facebook
Just under 60% of all users are women
The largest user age bracket is 45-54
Facebook Games
55% of social gamers in the USA are women
Average gaming age in the USA is 48
Compared to:
60% of social gamers in the UK are women
Average gaming age in the UK is 38
*Only 6% of social gamers are 21
YouTube
Users vs Visitors
Users
Women in the 20-35 age bracket have uploaded over 50% of the content
Visitors
Men visit YouTube 20% more than women.
Most visitors are between 12-17.
Pinterest
Largest user demographic is women between 25-44.
3 Categories
Boomers + Boomerangs
Babies + Bliss
Families Matter Most
Where is it being used?
Mixi
Yelp-LinkedIn-MySpace-Reddit
YouTube
LinkedIn
QQ-Kaixin001-RenRen
Facebook
Facebook
Facebook
Badoo
Tuenti
Skyrock
Bebo
Habbo
NK
Twitter
MySpace
Tumblr
Wayn
Flixster
4Square
Bebo
4Square
Twitter
The largest age bracket is 35-44
Women account for over 50% of the users
How it's used in the real world
aka "the fun part"

Facebook
Grabaseat Facebook promotions.
Offered 50% off flights for Facebook friends to get them to 50,000 likes.
Kony 2012
Bing
Bing advertised within Farmville gaining 400,000 new followers on facebook in one day by offering virtual cash.
Air China Check-in
Cadbury Celebrating 1 million "likes"
Coca Cola Integration
YouTube
T-Mobile Flashmob Campaign
Blendtec accidental winner!
Future of Glass
Matt's Bad Dancing
Copenhagen Philharmonic Orchestra
Intel Ultrabook Theatre
Twitter
Mercedes Tweet Fleet
QR Codes
Diesal Jeans
Net-a-porter Window Shopping
Scandinavian Airlines
Misc
Volkswagens Fun Theory
Twisted Metal
STA Move, Eat, Learn
Domino's Think Oven
The
Dark
Side
misinterpreted
no sense of humour
trolls
lack of information control
Complete Transparency
Easy to get dragged into negative conversation
Best way to handle it
Try to stay out of negative conversation until completely necessary. If you decide you have to respond:
Be respectful
Take the issue seriously
Say something meaningful, don't dance around the issue
Interactive Skittles
Full transcript