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Copy of BPA Small Business Management Team

TG Treats: Boxed Chocolates
by

John Hamm

on 6 March 2014

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Transcript of Copy of BPA Small Business Management Team

TG TREATS
BUSINESS PITCH
PROBLEMS
HOW CAN TG IMPROVE ITS OPERATIONAL AND FINANCIAL PERFORMANCES?
HOW CAN TG GROW ITS MARKET SHARE?
HOW CAN TG BECOME MORE VISIBLE AND IMPROVE AWARENESS IN CONSUMERS?
WHAT ELSE COULD HELP MAKE TG #1?
PROJECTIONS
MEET THE TEAM
PAOLA MARTINEZ
ALEXIS REGALADO
WESTON DAWKINS
ALEXIS CHAVARRIA
SOLUTION
TIMELINE
FOR IMPROVEMENT

GOALS
TG Will Be
INCREASE/IMPORVE MARKETING TECHNIQUES WITH EYE CATHCHING ADS/BILLBOARDS AND COMMERCIALS.
UNDERSTAND CONSUMER NEEDS AND UP SALES WHILE KEEPING IN MIND THE POSSIBLE RISKS.
OFFER INVESTMENT OPPORTUNITIES TO POTENTIAL INVESTORS
COMPETITION
BOXED CHOCOLATES
CHOCOLATE COMPANIES
GOO-E
Regular chocolates
TG TREATS
The new and improved
FANCY
Only specialty chocolate
BEAUTIFUL
Only specialty chocolate
Be the superior competitor among the chocolate market
Double Market Value
Improve product/image
MARKETING
IDEAS FOR IMPROVEMENT
New and Improved TASTE GENIUS color Scheme
- Light teal, mocha, beige, and maroon.
Different flavors during different times of the year
-Every two months offers a different flavor
Flavor suggestions from consumers
- Offering a website consumers can express ideas on different flavors.
Eco friendly wrapping
- Chocolate wrapping will be sold in biodegradable paper to support the environment.
- Wrappers can be buried to send nutrients back into the soil


Commercials (radio/television)
Billboards
Online Ads (YouTube/Pandora)
Radio Sound Bites
Magazine/Newspaper Ads
Sample sized products at big events (concerts/festivals/amusement parks)
INVESTORS
Opportunities
Once production/sales increase opportunities will open up for potential investors and in doing so it will allow our business to increase/expand.

Benefits for our investors:
Shares/Profit
Recognition
Employment type benefits
TASTE GENIUS CHOCOLATE PROGRESSION
Increase product commercialization
Further Solution Ideas
Flavor of the Month: our costumers will be given the opportunity, via internet forum, to make big decisions, this is intended to reel in loyal costumers.
We are an environmental friendly company and will use biodegradable paper to wrap our chocolates, this will also lower production cost some.
No artificial flavors will be used in hopes to create a much more rich and natural chocolate treat.
New Name
TG:
Taste Genius
Intelligence Is Craved
INTELLIGENCE IS CRAVED
In the end TG Treasts wants to get ahead of our competitors, Fancy, Goo-E, and Beautiful and be #1 in the boxed chocolate industry.
To be the top competitor we, as a company, must up our visibility in the market and make our product known and loved.
We want to be the environmentally friendly tasty treats, that everyone will know and love in the market, we believe that in doing so we will lower costs when we use recycled cardboard for our boxes.
Our company will hopefully encourage and inspire the general public as well as other major companies to go eco-friendly.
We plan to not only release a variety of flavors but also expand our business and have it grow into different regions both nationally and internationally.
Before Changes
After Changes
Full transcript