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MARKETING

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by

Ludovica Zampaloni

on 17 March 2018

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Transcript of MARKETING

MARKETING
By: Ludovica, Diletta, Camilla

Social Marketing
Social marketing is the planning and implementation of programs to bring about positive social changes using commercial marketing strategies.

Examples:
Social Media Marketing
Social Media Marketing is the process of using Social Media to advertise products, services and programs.

Examples:
Commercial Marketing
Commercial marketing is the use of marketing strategies to meet people's needs and wants. It consists in providing customers with what they want, when they want it and where they want.

Examples:
Sources
- Needs and wants
- Persuasive
- Physical
- Less Risky
- High Profits
- Benefits people in the community
- Brings positive social changes

- Wider range of people
- Global
- Less expensive
- Easy
Marketing is the managements process responsible for identifying, anticipating and satisfying costumer requirements profitably.
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